Becca Dawson Email & Phone Number

Los Angeles, California, United States

A creative focus on the feminine || A full service creative studio offering brand strategy, brand identity and website design and development for female-focused businesses• Supporting small to mid-size fashion, lifestyle, wellness, and sustainable brands• Helping forward-thinking entrepreneurs strengthen their brand, create emotional connections to their dream clientele and increase their revenue• Services Include: Holistic Marketing, Brand Strategy, Branding, Website Design, Print & Digital Design, Email Marketing & Copywriting

Melbourne, Victoria, Australia

• Provide multi-channel marketing strategy for amplifying brand and promotion of collection launches • Oversee social media marketing strategy and content • Manage email marketing: strategy, segmentation, design and deployments• Design and develop new company blog: strategy and content development • Strategize and create integrated content and copy across web, social and blog• Manage influencer partnerships & community collaborations

Greater Los Angeles Area

EXPERIENCE• Head of marketing and creative departments managing 4 direct reports• Oversaw strategy, vision, creative and messaging during the 2019 rebrand• Developed and implemented strategic marketing initiatives that drove traffic and sales integrating experiential, digital, print, paid media, social and PR• Designed, built and managed launch of new website: californiamarketcenter.com• Directed and produced all creative branding for brand and event marketing collateral including print, website, digital, photo and signage• Worked cross-functionally with sales, retail and operations teams to align marketing programs with key initiatives• Managed annual marketing budget including planning, financial tracking and reconciliation • Cultivated an inspiring environment of trust, mentorship and support

Santa Monica

Events Managed: MAGIC MARKET WEEK, COTERIE, PROJECT, FN PLATFORM, CHILDREN'S CLUB, LICENSING EXPO & more • Managed brand marketing team and strategy for 64 fashion tradeshows a year• Oversaw multi-million dollar yearly marketing budget including expensing and reconciliation• Drove 2016 brand launch of UBM Fashion and successfully integrated and rebranded Advanstar, BJI Shows and ENK Shows post-acquisition• Designed, built and oversaw the launch of ubmfashion.com• Hired, trained and managed new retail and brand marketing teams• Developed multifaceted B2B marketing plans driving retail attendance and brand conversion, including digital, email, print, social & paid media• Created lead gen, lead nurture and lead scoring programs

Santa Monica

• Planned and implemented strategic marketing campaigns driving brand and attendee conversion• Generated in-depth post-show analysis reports• Managed development, maintenance and analytics of all digital platforms: company website, mobile app, social media accounts & our digital tradeshow platforms LicenseConnect.com and ShopTheFloor.com• Utilized InDesign, Illustrator and Photoshop to design all marketing materials including digital, print ads, email graphics, look books, direct mail, signage, event manuals and sales decks• Managed show photographers, videographers, PR agency, researcher and digital agency• Wrote marketing copy for all emails, website, social media, press releases, promo articles and manuals• Managed marketing schedule and budget

Santa Monica

Santa Monica

Santa Monica

Downtown, San Diego

A.W.O.L. (Another Way of Life)• Assisted in the planning and execution of multi-day destination music events• Oversaw many aspects of event production including travel arrangements for 250+ attendees and staff, artist relations and on-site operations • Developed and implemented marketing campaigns utilizing social media, guerilla, online and traditional print mediums• Managed company’s social accounts including Facebook, Twitter and Word Press blog• Responsible for acquiring product donation and paid sponsorships for events

Greater San Diego Area

• Organized various company events in relation to fair promotion• Represented company at corporate events, trade shows, street fairs and city council/ chamber meetings• Shadowed Media Buyer/ Broadcast Director in all aspects of client management and retention• Assisted in the planning and execution of radio, print and television advertising and promotional campaigns for the San Diego County Fair• Wrote Fair blogs and press materials and updated the District's social networking sites• Served as the photographer for the 2010 San Diego County Fair

Bachelor Of Arts In Journalism & Media Studies/ Advertising, Minor In Spanish, 3.89

Activities and Societies: Magna Cum Laude Honors, Dean's List, Golden Key Honor Society, Phi Kappa Phi Honor Society.

Ba Minor, Spanish, 4.0