Becca Dawson Email and Phone Number
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Marketing director with 8 years of experience managing the world's leading B2B and B2C fashion events and fashion brands. Proven track record building brands, teams, systems and processes from the ground up. A rare mix of creative, strategic, technical and analytical. AREAS OF EXPERTISEMarketing Strategy || Campaign Development || Creative Direction & Design || Digital Marketing || Website Development & Management || Content Creation || Social Media Management & Analytics || Copywriting || Email Marketing & Analytics || Experiential Events || Event Management || Partnerships || Influencer Marketing || PR || Paid Media || KPIs & Metrics || CRM & Database Management || Project Management || Agency Management TECHNICAL SKILLSInDesign, Illustrator, Photoshop, Squarespace, Shopify, Salesforce, Marketo, Oracle, Eloqua, Pardot, Constant Contact, MailChimp, Google Analytics, G Suite, Asana, Dubsado, Instagram, Facebook, LinkedIn, Twitter, Pinterest, Snapchat, YouTube, Hootsuite, Later, Planoly, PC & Mac, Microsoft Office
No Man'S Land Creative Studio
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Founder & Creative DirectorNo Man'S Land Creative Studio Apr 2021 - PresentLos Angeles, California, United StatesA creative focus on the feminine || A full service creative studio offering brand strategy, brand identity and website design and development for female-focused businesses• Supporting small to mid-size fashion, lifestyle, wellness, and sustainable brands• Helping forward-thinking entrepreneurs strengthen their brand, create emotional connections to their dream clientele and increase their revenue• Services Include: Holistic Marketing, Brand Strategy, Branding, Website Design, Print & Digital Design, Email Marketing & Copywriting
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Marketing ConsultantS/W/F Boutique Oct 2019 - Mar 2024Melbourne, Victoria, Australia• Provide multi-channel marketing strategy for amplifying brand and promotion of collection launches • Oversee social media marketing strategy and content • Manage email marketing: strategy, segmentation, design and deployments• Design and develop new company blog: strategy and content development • Strategize and create integrated content and copy across web, social and blog• Manage influencer partnerships & community collaborations
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Head Of Marketing & CreativeCalifornia Market Center (Cmc) Apr 2018 - Oct 2019Greater Los Angeles AreaEXPERIENCE• Head of marketing and creative departments managing 4 direct reports• Oversaw strategy, vision, creative and messaging during the 2019 rebrand• Developed and implemented strategic marketing initiatives that drove traffic and sales integrating experiential, digital, print, paid media, social and PR• Designed, built and managed launch of new website: californiamarketcenter.com• Directed and produced all creative branding for brand and event marketing collateral including print, website, digital, photo and signage• Worked cross-functionally with sales, retail and operations teams to align marketing programs with key initiatives• Managed annual marketing budget including planning, financial tracking and reconciliation • Cultivated an inspiring environment of trust, mentorship and support -
Senior Marketing Manager, FashionCoterie Show Aug 2017 - Apr 2018Santa MonicaEvents Managed: MAGIC MARKET WEEK, COTERIE, PROJECT, FN PLATFORM, CHILDREN'S CLUB, LICENSING EXPO & more • Managed brand marketing team and strategy for 64 fashion tradeshows a year• Oversaw multi-million dollar yearly marketing budget including expensing and reconciliation• Drove 2016 brand launch of UBM Fashion and successfully integrated and rebranded Advanstar, BJI Shows and ENK Shows post-acquisition• Designed, built and oversaw the launch of ubmfashion.com• Hired, trained and managed new retail and brand marketing teams• Developed multifaceted B2B marketing plans driving retail attendance and brand conversion, including digital, email, print, social & paid media• Created lead gen, lead nurture and lead scoring programs -
Marketing Manager, FashionCoterie Show Jan 2016 - Aug 2017Santa Monica• Planned and implemented strategic marketing campaigns driving brand and attendee conversion• Generated in-depth post-show analysis reports• Managed development, maintenance and analytics of all digital platforms: company website, mobile app, social media accounts & our digital tradeshow platforms LicenseConnect.com and ShopTheFloor.com• Utilized InDesign, Illustrator and Photoshop to design all marketing materials including digital, print ads, email graphics, look books, direct mail, signage, event manuals and sales decks• Managed show photographers, videographers, PR agency, researcher and digital agency• Wrote marketing copy for all emails, website, social media, press releases, promo articles and manuals• Managed marketing schedule and budget
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Marketing Specialist, FashionMagic Mar 2015 - Jan 2016Santa Monica -
Marketing Coordinator, FashionMagic Sep 2013 - Mar 2015Santa Monica
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Marketing & Sales AssistantMagic Mar 2013 - Sep 2013Santa Monica
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Marketing & Events CoordinatorDiscoversd Aug 2011 - Oct 2012Downtown, San DiegoA.W.O.L. (Another Way of Life)• Assisted in the planning and execution of multi-day destination music events• Oversaw many aspects of event production including travel arrangements for 250+ attendees and staff, artist relations and on-site operations • Developed and implemented marketing campaigns utilizing social media, guerilla, online and traditional print mediums• Managed company’s social accounts including Facebook, Twitter and Word Press blog• Responsible for acquiring product donation and paid sponsorships for events -
Marketing, Media & Events InternDel Mar Fairgrounds Feb 2010 - Nov 2010Greater San Diego Area• Organized various company events in relation to fair promotion• Represented company at corporate events, trade shows, street fairs and city council/ chamber meetings• Shadowed Media Buyer/ Broadcast Director in all aspects of client management and retention• Assisted in the planning and execution of radio, print and television advertising and promotional campaigns for the San Diego County Fair• Wrote Fair blogs and press materials and updated the District's social networking sites• Served as the photographer for the 2010 San Diego County Fair
Becca Dawson Skills
Becca Dawson Education Details
Frequently Asked Questions about Becca Dawson
What company does Becca Dawson work for?
Becca Dawson works for No Man's Land Creative Studio
What is Becca Dawson's role at the current company?
Becca Dawson's current role is Founder at No Man's Land Studio - Brand Strategy | Brand Identity | Website Design & Development | Marketing.
What is Becca Dawson's email address?
Becca Dawson's email address is be****@****ail.com
What is Becca Dawson's direct phone number?
Becca Dawson's direct phone number is +153036*****
What schools did Becca Dawson attend?
Becca Dawson attended San Diego State University-California State University, Universitat Pompeu Fabra.
What are some of Becca Dawson's interests?
Becca Dawson has interest in Horses, Exercise, Nascar, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Golf, Food.
What skills is Becca Dawson known for?
Becca Dawson has skills like Social Media Marketing, Social Media, Facebook, Marketing, Public Relations, Event Planning, Event Management, Advertising, Press Releases, Blogging, Copywriting, Marketing Communications.
Not the Becca Dawson you were looking for?
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Becca Dawson
Class Of 2025 Industrial Distribution Engineering Student At Texas A&M UniversityHouston, Tx -
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Becca Dawson
Multi-Unit Studio Leader-Customer Service-- People Operations-Talent ManagementGreater Indianapolis
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