Becca Dawson Email & Phone Number

Los Angeles, California, United States

• A creative focus on the feminine || A full service creative studio offering brand strategy, brand identity and website design and development for female-focused businesses
• Supporting small to mid-size fashion, lifestyle, wellness, and sustainable brands
• Helping forward-thinking entrepreneurs strengthen their brand, create emotional connections to their dream clientele and increase their revenue
• Services Include: Holistic Marketing, Brand Strategy, Branding, Website Design, Print & Digital Design, Email Marketing & Copywriting

Melbourne, Victoria, Australia

• Provide multi-channel marketing strategy for amplifying brand and promotion of collection launches
• Oversee social media marketing strategy and content
• Manage email marketing: strategy, segmentation, design and deployments
• Design and develop new company blog: strategy and content development
• Strategize and create integrated content and copy across web, social and blog
• Manage influencer partnerships & community collaborations

Greater Los Angeles Area

• EXPERIENCE
• Head of marketing and creative departments managing 4 direct reports
• Oversaw strategy, vision, creative and messaging during the 2019 rebrand
• Developed and implemented strategic marketing initiatives that drove traffic and sales integrating experiential, digital, print, paid media, social and PR
• Designed, built and managed launch of new website: californiamarketcenter.com
• Directed and produced all creative branding for brand and event marketing collateral including print, website, digital, photo and signage

Santa Monica

• Events Managed: MAGIC MARKET WEEK, COTERIE, PROJECT, FN PLATFORM, CHILDREN'S CLUB, LICENSING EXPO & more
• Managed brand marketing team and strategy for 64 fashion tradeshows a year
• Oversaw multi-million dollar yearly marketing budget including expensing and reconciliation
• Drove 2016 brand launch of UBM Fashion and successfully integrated and rebranded Advanstar, BJI Shows and ENK Shows post-acquisition
• Designed, built and oversaw the launch of ubmfashion.com
• Hired, trained and managed new retail and brand marketing teams

Santa Monica

• Planned and implemented strategic marketing campaigns driving brand and attendee conversion
• Generated in-depth post-show analysis reports
• Managed development, maintenance and analytics of all digital platforms: company website, mobile app, social media accounts & our digital tradeshow platforms LicenseConnect.com and ShopTheFloor.com
• Utilized InDesign, Illustrator and Photoshop to design all marketing materials including digital, print ads, email graphics, look books, direct mail, signage, event manuals and sales decks
• Managed show photographers, videographers, PR agency, researcher and digital agency
• Wrote marketing copy for all emails, website, social media, press releases, promo articles and manuals

Santa Monica

Santa Monica

Santa Monica

Downtown, San Diego

• A.W.O.L. (Another Way of Life)
• Assisted in the planning and execution of multi-day destination music events
• Oversaw many aspects of event production including travel arrangements for 250+ attendees and staff, artist relations and on-site operations
• Developed and implemented marketing campaigns utilizing social media, guerilla, online and traditional print mediums
• Managed company’s social accounts including Facebook, Twitter and Word Press blog
• Responsible for acquiring product donation and paid sponsorships for events

Greater San Diego Area

• Organized various company events in relation to fair promotion
• Represented company at corporate events, trade shows, street fairs and city council/ chamber meetings
• Shadowed Media Buyer/ Broadcast Director in all aspects of client management and retention
• Assisted in the planning and execution of radio, print and television advertising and promotional campaigns for the San Diego County Fair
• Wrote Fair blogs and press materials and updated the District's social networking sites
• Served as the photographer for the 2010 San Diego County Fair

Bachelor Of Arts In Journalism & Media Studies/ Advertising, Minor In Spanish, 3.89

Activities and Societies: Magna Cum Laude Honors, Dean's List, Golden Key Honor Society, Phi Kappa Phi Honor Society.

Ba Minor, Spanish, 4.0