Rebecca F. Email & Phone Number

Olympia, Washington, United States

A local governmental agency focused on assisting older adults, unpaid caregivers, and adults with disabilities, LMTAAA is composed of highly dedicated and experienced people who value service, excellence, empowerment and collaboration. Together, we enrich lives and support people to live fully and with dignity.

Auburn, Washington, United States

Accomplishments:*Social performance increased by a mean of 179% across primary metrics of impressions, engagements and clicks*Tactical community building partnered with data analysis captured 229% growth in website conversion *Partnered with cross-departmental stakeholders in the technical and creative development of new marketing platforms, including an in-room tablet system*Ideated and created earned, owned and paid social brand content campaigns, including writing, editing, photography and videography*Drove pre-opening Public Relations initiative for launch of premier destination experience

Greater Seattle Area

Executed comprehensive marketing strategy for 1-million-square-foot shopping complex featuring over 120 tenants and registering more than six million visits annuallyAccomplishments:*Implemented marketing initiatives, including advertising, promotional income, special projects, PR and events, with focus on driving revenue and increasing brand loyalty*Continuously improved performance of promotional income while increasing center ROI and brand visibility through innovative partnerships with community stakeholders

Commissioned for writing, editing, fact-checking, proofreading, social media or Public Relations services by: Virgin Atlantic, MGM Resorts, Springboard Hospitality, About.com (now The Balance), HG2, American Express, Travel Weekly, Condé Nast, Dorling Kindersley, Hey You Media, and more

Auburn, Washington

Led the evolution of a contemporary new voice for a respected Tribal gaming brand through a communications framework dedicated to pairing interdepartmental collaboration with social responsiveness. Muckleshoot Casino is the largest gambling facility in the Pacific Northwest.Accomplishments:*Directed communications, PR and social media for the largest casino in the Pacific Northwest*Led creation and execution of editorial and social media content, including writing, photography and videography*Oversight of internal marketing comms and crisis communication management for a workforce of over 1,200 employees*Developed, launched and guided the Puget Sound region’s first casino-operated blog as Editor-in-Chief, increasing unique page views to website by 36.75%*Guided brand voice and consistency across all Marketing verticals*Collaborated with 2 outside agencies in the promotion of Muckleshoot Casino on a local, regional, and national level

Re-envisioned editorial strategy focused on searcher intent repositioned site from niche blog to respected market authorityAccomplishments:*Commitment to engaging, timely content led to 1.5m views, 350k uniques per month*Established and mentored remote team of more than a dozen freelance professionals located across U.S. as well as Canada and abroad*Refocused social strategy netted organic growth of 15.5k Twitter, 43k Facebook followers