Becca Fink Email & Phone Number

San Diego, California, United States

Since leaving the GHPC full-time in August 2014, I continue to be engaged on a contract basis. I work with researchers to make their work accessible to non-expert audiences, edit reports, design posters, and develop language for grants.

Greater Atlanta Area

Collaborated closely with the Director of Communications to develop and execute a strategic communication plan, strategically leveraging various strategies and channels to enhance community-level health outcomes.Facilitated national dissemination of a Health Reform Planning Tool created with the CDC and the National Network of Public Health Institutes. Created and professionally produced a range of promotional materials for print and digital use. This included designing impactful research posters, informative brochures, and engaging fact sheets.Provided vital support to researchers involved in sponsor-funded projects, assisting with the development of final reports and translating complex research findings into accessible language for non-expert audiences.Demonstrated strong writing skills by crafting compelling press releases and producing engaging content for both internal and external communications.Undertook a comprehensive overhaul of the organization's website, successfully migrating it to a new content management system, ensuring an improved user experience and enhanced functionality.

Responsible for the overall communications and marketing strategy of the Population Health Innovation Lab, a program of the Public Health Institute.Manage the internal and external communications for a $20 million grant funded by the California Department of Health Care Services, overseeing communication efforts with clinic teams addressing toxic stress in local communities.Recruit, supervise, and mentor one full-time employee.Coordinate all internal and external communications and oversee the programs branding, graphic design, website, public relations, and newsletters. Ensure brand consistency across all communications materials, including reports, presentations, posters, conference materials, and more.Develop and implement communications strategies aimed at advancing health, well-being, and equity.

Joined the Population Health Innovation Lab (PHIL), a program of the Public Health Institute, as the first full-time communications staff.Responsible for developing the PHIL branding and the overall communications and marketing strategy.Coordinate all internal and external communications and oversee the programs branding, graphic design, website, public relations, and newsletters. Ensure brand consistency across all communications materials, including reports, presentations, posters, conference materials, and more.Develop and implement communications strategies aimed at advancing health, well-being, and equity.

As part of the Executive Leadership Team, I set the vision and direction for the school’s comprehensive communications strategy. I deepened engagement with constituents and partnered closely with diverse groups on campus.Wrote, edited, and oversaw the distribution of accurate information to internal and external audiences, including all email communications with a database of approximately 17,000 contacts.Demonstrated proficiency in using Adobe Creative Suite to develop visually appealing and engaging content.Served as Editor-in-Chief of an award-winning magazine, upholding its editorial standards and curating captivating content. Managed distribution of the printed edition to a mailing list of 10,000 subscribers.Cultivated strong relationships with various media outlets, strategically coordinating public relations efforts to enhance the school's visibility and effectively communicate its unique story, vision, and impact.Ensured brand and messaging consistency across all communications platforms. Consulted with departments to ensure their work meets the school's brand, visual identity, and communications standards.Provided valuable counsel to the Board of Directors and Head of School on communication matters, including crisis communications, offering expertise in navigating challenging situations.Managed a website that consistently attracted an average of 55,000 monthly page views, while also overseeing social media accounts with an extensive following of more than 13,000 engaged followers.Collaborated on the development of compelling donor campaigns and fundraising initiatives.Recruited, supervised, and mentored a team of one full-time direct report, freelance employees, and interns.

Greater San Diego Area

Partnered with the Director of Communications & Marketing to create and implement a strategic communications plan and audience-specific messaging that drives awareness and action, enhances revenue, and increases admissions. Managed website and social media accounts, wrote and designed strategic marketing messaging, and developed collateral to promote the school and support its mission (using Adobe Creative Suite).

Worked on Earthwatch's Urban Resiliency Program, which began in 2014 to fill critical research needs about creating resilient urban environments and providing opportunities for community members to become involved in doing real science about their local environment and air quality health. I devised and implemented communication strategies to enhance visibility of the program, research, and stakeholders. Collaborated closely with researchers and academics to craft engaging content for blogs and newsletters. Ensured smooth functioning and visually appealing design of the program's website while managing day-to-day operations.

Greater Boston Area

Implemented a communications plan using creative, data-driven strategies. Participation in program areas (intramurals, club sports, fitness, outdoor adventures, and aquatics) increased across the board. Developed a strategic communications and marketing plan for the opening of a new, 240,000 square foot recreation facility. Partnered with departments on campus on execution.Developed and executed marketing campaigns to increase participation and memberships and achieve revenue goals. Responsible for production of marketing materials: ideation, design, brand management, print, and distribution. Materials include brochures, posters, flyers, electronic advertisements, and promotional materials.Obtained publicity by collaborating with partners on campus to gain coverage in internal publications. Partner with groups on campus to advertise events and programs. Member of the Social Media Council and BC Communicators Group. Worked closely with the Director to gain sponsors.Wrote and edited collateral, advertising, and promotional materials including brochures, flyers, newsletters, and emails. Managed two websites and all social media accounts. Led the redesign of our online registration portal. Partnered with University Communications on redesigning our main bc.edu/rec website. Maintained a website that averages 65,000 views per month. Hired and managed student employees whose responsibilities include taking photos and developing content for the website and social media.

Brooklyn, New York, United States

Utilized Adobe Creative Suite and Microsoft Office to design save the dates, invitations, and semester schedules. Established a monthly newsletter for the program, writing content and designing in Constant Contact.Wrote and edited press releases. Collaborated with Brooklyn College’s Office of Communications and Marketing to showcase and obtain publicity internally and externally for various program and center activities. Created and maintained program’s Facebook page. Worked with Brooklyn College on the migration of webpages into the new campus-wide template. Maintained and updated the website using RedDot programming. Supervised work-study students.

New York, New York

Authored a 1,000-word article featured in the award-winning May 2011 issue of City Limits magazine. Employed extensive research techniques including computer assisted reporting, FOIA requests, interviews, and analysis of official documents.In 2012, I was awarded the Brooklyn College Journalism Award for In-depth Reporting for my article, "Politics of Prison Rape: How PREA Came to Be." I also received the Marge Magner Spring Internship Award.

Master Of Business Administration (M.B.A.), Marketing And Strategic Communications

Coursework in Business Writing & Communications for Managers, Marketing, Data Analytics, Data Visualization, Strategic Communications.

Bachelors Of Arts, Journalism And Philosophy, Cum Laude

Activities and Societies: Dean's List Journalism Program Award for In-Depth Reporting Journalism Program Award for Feature Writing Marge.