Becca Quimby Liberman Email & Phone Number

Irvine, California, Us

Brand: Creative Strategy, Brand Management, Influencer Marketing, Brand Activations, Campaign Measurement, Brand Measurement, Creative Project Management, Program Management, Process Improvements, Team LeadershipProduct: GTM strategy, Positioning, Customer Research, New Feature Adoption

Mclean, Va, Us

Leveraged customer-centric content strategy to drive full-funnel marketing impact.• Multiplied the business impact from Capital One’s Content Marketing, through strategic focus on SEO and customer engagement.• Drove consumer-centric content strategy recognized by Forbes & JD Power, positioning Capital One as a leader in educational content that fuels brand growth.• Heightening team efficiency with departmental restructure, streamlining strategic planning processes, and consistent performance monitoring and feedback sessions.

Richmond, Va, Us

Drove the strategy, development, and execution of brand, content, and digital strategies across a diverse mix of brands including Sabra, Subway, Land O'Lakes, Colonial Williamsburg, Timberland Pro, Penske, and GEICO.• Achieved numerous new business wins by introducing an analytics-led approach for strategic campaign development at The Martin Agency across B2C and B2B clients. Established a social listening practice to identify business opportunities and enable real-time marketing opportunities.• Established internal education series to cross-train digital and brand specialists, expand core competencies and encourage team collaboration. Instrumental in promotion of 42% of direct reports.• Initiated a mentorship group focused on empowering next-generation marketers through strategic career management.

Richmond, Va, Us

Raleigh, Nc, Us

Led the display, search, affiliate, referral, and social media programs to grow the customer base of the B2C and B2B divisions. Drove digital marketing strategies by utilizing social data pertaining to trends, sentiment levels, and user experience and behavior. • Lead cross-channel marketing activation for new DTC wireless brand encompassing TV, digital, and social.• Uncovered and overcame barriers to conversion through website analytics, customer surveys, and social listening strategies.• Significantly reduced CPAs by leveraging social custom audiences, CRM, and retargeting campaigns.• Analysis of sales roadblocks and developing new marketing materials to drive 20% increase in leads YoY.

Research Triangle, Nc, Us

Led acquisition marketing efforts, campaign analysis, and landing experience optimization.• Managed cross-channel performance marketing initiatives and performed campaign analysis to ensure goals were achieved• Leveraged creative and marketing knowledge to develop new campaigns, landing pages, content, and creative assets.• Improved analytics reporting with universal tag management system & cross-visit participation reporting• Developed and implemented international SEO strategies that improved site traffic and increased revenue

Durham, Nc, Us

Developed media strategies emphasizing digital media across several accounts including Nationwide Insurance & Lenovo.• Managed branding initiatives on a national and local level, utilizing full-service capabilities within several mediums, including online display advertising, print, national cable, spot cable television, spot radio, and out-of-home• Primary planner for top-tier NFL and College sponsorships, including spot television, spot radio, online, print, out-of-home, non-traditional out-of-home, and game-day activation/fan participation events• Utilized research tools to assist in national media selection, understanding user behavior, and translated this data into marketing plans to reach the desired consumer• Managed and mentored Assistant Media Planners to guarantee they completed projects in a timely manner and gained valuable industry knowledge

Raleigh, Nc, Us

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