Becca Quimby Liberman Email and Phone Number
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Becca Quimby Liberman personal email
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I help growing brands get and keep more customers.As a Fractional Marketing Strategist with 20 years of experience, I deliver solutions that create demand by deeply understanding your audience.Whether you're a small business ready to scale or an established brand looking to refine your approach, I’m here to offer flexible, hands-on support that fits your needs.Outside of work, I’m a proud working mom juggling business and family life with passion (and a healthy dose of caffeine).How I Can Help:Brand Strategy: Elevate your brand above the competition.Content & Digital Marketing: Drive customer engagement and conversions.Influencer Marketing: Leverage trusted voices to amplify your brand.Campaign Measurement: Ensure your marketing delivers results.Website Strategy: Transform your website into a powerful sales tool.Brand Experience:Capital One, GEICO, Sabra, McDonald's, Scion, Comcast, Lenovo, Nationwide Insurance, Gelati Celesti, and more.
Bql Marketing
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Digital Marketing ConsultantBql Marketing Oct 2023 - Present
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Director Of Brand And Product MarketingAcorns Jun 2022 - Mar 2024Irvine, California, UsBrand: Creative Strategy, Brand Management, Influencer Marketing, Brand Activations, Campaign Measurement, Brand Measurement, Creative Project Management, Program Management, Process Improvements, Team LeadershipProduct: GTM strategy, Positioning, Customer Research, New Feature Adoption -
Content Strategy LeadCapital One Jun 2018 - Jun 2022Mclean, Va, UsLeveraged customer-centric content strategy to drive full-funnel marketing impact.• Multiplied the business impact from Capital One’s Content Marketing, through strategic focus on SEO and customer engagement.• Drove consumer-centric content strategy recognized by Forbes & JD Power, positioning Capital One as a leader in educational content that fuels brand growth.• Heightening team efficiency with departmental restructure, streamlining strategic planning processes, and consistent performance monitoring and feedback sessions. -
Vp, Director Of Digital StrategyThe Martin Agency Jun 2016 - Jun 2018Richmond, Va, UsDrove the strategy, development, and execution of brand, content, and digital strategies across a diverse mix of brands including Sabra, Subway, Land O'Lakes, Colonial Williamsburg, Timberland Pro, Penske, and GEICO.• Achieved numerous new business wins by introducing an analytics-led approach for strategic campaign development at The Martin Agency across B2C and B2B clients. Established a social listening practice to identify business opportunities and enable real-time marketing opportunities.• Established internal education series to cross-train digital and brand specialists, expand core competencies and encourage team collaboration. Instrumental in promotion of 42% of direct reports.• Initiated a mentorship group focused on empowering next-generation marketers through strategic career management. -
Director, Digital Strategy & AnalyticsThe Martin Agency Feb 2014 - Jun 2016Richmond, Va, Us
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Integrated Marketing & Analytics ManagerBandwidth Inc. May 2012 - Feb 2014Raleigh, Nc, UsLed the display, search, affiliate, referral, and social media programs to grow the customer base of the B2C and B2B divisions. Drove digital marketing strategies by utilizing social data pertaining to trends, sentiment levels, and user experience and behavior. • Lead cross-channel marketing activation for new DTC wireless brand encompassing TV, digital, and social.• Uncovered and overcame barriers to conversion through website analytics, customer surveys, and social listening strategies.• Significantly reduced CPAs by leveraging social custom audiences, CRM, and retargeting campaigns.• Analysis of sales roadblocks and developing new marketing materials to drive 20% increase in leads YoY. -
Integrated Marketing ManagerLulu.Com 2011 - 2012Research Triangle, Nc, UsLed acquisition marketing efforts, campaign analysis, and landing experience optimization.• Managed cross-channel performance marketing initiatives and performed campaign analysis to ensure goals were achieved• Leveraged creative and marketing knowledge to develop new campaigns, landing pages, content, and creative assets.• Improved analytics reporting with universal tag management system & cross-visit participation reporting• Developed and implemented international SEO strategies that improved site traffic and increased revenue -
Media PlannerMckinney 2010 - 2011Durham, Nc, UsDeveloped media strategies emphasizing digital media across several accounts including Nationwide Insurance & Lenovo.• Managed branding initiatives on a national and local level, utilizing full-service capabilities within several mediums, including online display advertising, print, national cable, spot cable television, spot radio, and out-of-home• Primary planner for top-tier NFL and College sponsorships, including spot television, spot radio, online, print, out-of-home, non-traditional out-of-home, and game-day activation/fan participation events• Utilized research tools to assist in national media selection, understanding user behavior, and translated this data into marketing plans to reach the desired consumer• Managed and mentored Assistant Media Planners to guarantee they completed projects in a timely manner and gained valuable industry knowledge -
Digital Media PlannerHoward/Merrell 2009 - 2010Raleigh, Nc, Us -
Media Planner, Interactive SpecialistRbw 2008 - 2009Us
Becca Quimby Liberman Skills
Becca Quimby Liberman Education Details
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Penn State UniversityAdvertising
Frequently Asked Questions about Becca Quimby Liberman
What company does Becca Quimby Liberman work for?
Becca Quimby Liberman works for Bql Marketing
What is Becca Quimby Liberman's role at the current company?
Becca Quimby Liberman's current role is I help growing businesses attract and keep more customers | Fractional Marketing Strategist | Proud Working Mom.
What is Becca Quimby Liberman's email address?
Becca Quimby Liberman's email address is be****@****ail.com
What is Becca Quimby Liberman's direct phone number?
Becca Quimby Liberman's direct phone number is +180480*****
What schools did Becca Quimby Liberman attend?
Becca Quimby Liberman attended Penn State University.
What are some of Becca Quimby Liberman's interests?
Becca Quimby Liberman has interest in Animal Welfare.
What skills is Becca Quimby Liberman known for?
Becca Quimby Liberman has skills like Digital Marketing, Digital Media, Online Marketing, Digital Strategy, Sem, Advertising, Online Advertising, Integrated Marketing, Web Analytics, Media Planning, Analytics, Google Analytics.
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