Becca Romero's Location
Denver, Colorado, United States, United States
Becca Romero's Contact Details
Becca Romero work email
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About Becca Romero
They say, "Jack of all trades, master of none," but the full adage adds, "...though oftentimes better than master of one.” Throughout my career, I initially questioned the value of my diverse experiences spanning tech start-ups, advertising agencies, and retail. However, I've come to embrace this diversity as a strength. My journey has equipped me with a unique perspective on how various facets of business interconnect, fostering a holistic approach towards achieving objectives.Navigating through different roles has granted me invaluable insights into the dynamics of cross-functional collaboration. I not only recognize the essential skill sets and common pain points but also uncover blind spots that a narrower focus might overlook. More importantly, I infuse a sense of enjoyment into collaborative efforts, fostering a positive and productive environment for my team.Today, my journey converges in the realm of digital commerce, where I seamlessly blend expertise in web development, consumer goods, and marketing. From the inception of an idea scribbled on a napkin to product launch and sustained support, I comprehend the entire lifecycle of web-based products.My leadership journey spans the spectrum—from steering scrappy start-ups to contributing to Fortune 500 companies. I boast the unique achievement of launching and successfully selling a tech-enabled brick-and-mortar business, earning recognition in Men's Journal.I've pursued education relentlessly, earning degrees twice to augment both my knowledge and work-related skill sets. In addition to professional pursuits, I am dedicated to instilling bravery, kindness, strength, and creativity in my daughters—an endeavor as significant as any career accomplishment.Let's connect and explore how my multifaceted background can bring a blend of expertise, leadership, and positive energy to your team.Specialties: Comprehensive Digital Strategy | Web, Software, & Native App Development Process | Digital, Visual & Retail Merchandising | Conversion Optimization | Stakeholder Communication | B2B & B2C Sales | End-to-End Storytelling | Product Line Creation & Launch | A/B Testing | CMS Migration
Becca Romero Work Experience Details
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E-Commerce LeadWax Trax Records, Inc.Denver, Co, Us -
Senior Project ManagerCql May 2024 - PresentGrand Rapids, Michigan, Us• Facilitating the re-platforming of e-commerce sites from SFCC to Shopify by way of project planning, client management, and overseeing budget, resource allocations, and timeline.• Was pivotal in the upgrading of a client monthly contract by 654% via researching and presenting opportunities for e-commerce merchandising improvement during my 2nd week of employment.• Navigating difficult conversations with clients regarding scope changes and timeline impacts.• Connecting cross-functionally with client relationship managers, business analysts, UX, designers, and developers to bring both large and small projects to life.• Working in a fast-paced environment across multiple projects and accounts to maximize company efficiencies, positively impacting bottom line.• Planning, executing, and monitorign sprints for development tasks for all related resources (front-end and back-end developers, quality assurance, etc.)• Providing digital merchandising services to clients to improve site experience, conversation rate, and revenue. -
Director, America’S Digital Onsite Merchandising & GtmCrocs Dec 2021 - Feb 2024Broomfield, Co, Us• Lead DTC onsite team which owned the success of crocs.com, crocs.ca, and our native app, which generated roughly half $1B in revenue in 2023.• Planned and maintained GTM calendar of global and regional stories, as well as promotions, to hit goals for demand.• Strategized customer journey to optimize conversion rate, average order value, UPT’s, and revenue by way of creative assets, filters, sorts, product categories, navigation, internal search, promo messaging, landing pages, PLP’s and PDP’s.• Worked with merchant team to determine stories needed based on inventory buys and had ownership of those briefs. Asset requests based on ever-developing best practices, based on engagement data and UX team research.• Partnered cross-functionally with digital marketing, merchant, etail, app, creative, UX, and integrated marketing teams to bring product launches to life as well as commercial moments such as Black Friday/Cyber Monday. -
Global Ecommerce Site MerchandiserPopsockets Sep 2020 - Dec 2021Boulder, Co, Us• Planned and executed digital merchandising strategy for product ecosystem on popsockets.com (America site) utilizing the SalesForce Commerce Cloud (SFCC) e-commerce platform.• Functioned as an integral part of the Direct to Consumer (DTC) team, which in 2021 had increased average order value by 18% and increased average daily conversion rate by 43%.• Coordinated effective brand storytelling across mediums by working closely with email, social, and paid advertising teams.• Advised on UX best practices to implement new site functionality and make for a seamless online shopping experience for visitors.• Conducted Google Analytics reporting to gauge effectiveness of website endeavors and pivot strategy as necessary.• Aided in the planning of A/B testing to optimize and gain valuable learnings on consumer behaviors. -
Co-Founder & OwnerSpruce | Barber & Clothier Nov 2014 - Mar 2020Denver, Colorado, Us• Successfully exited. Achieved sales growth of 287% over first 3.5 years.• Drove implementation of new market expansion to propel business forward and adapt to market changes; expanded client database to more than 13k, with 80% of sales generated from repeat clients in 2019. • Conducted a survey of all team members and 50 loyal clients; feedback indicated areas of improvement.• Maintained at a minimum 4.8 out of 5 in review ratings across Google, Facebook, and Yelp. • Developed key operational initiatives to drive and maintain substantial business growth including daily operations, human resources and implementation of business strategy.• Executed purchasing decisions for retail side of store, men's apparel, accessories, and personal health/grooming products. • Created aesthetically arranged merchandise for in-store displays with inventory and staged interior decorating of both client-facing and employee spaces.• Provided personal style consulting to clientele. • Oversaw company finances, reviewed P&L’s monthly.• Monitored online presence of company's brand to engage with users and strengthen customer relationships.• Performed quality assurance for online and offline client interactions to ensure client satisfaction; facilitated annual customer service training.• Revitalized barber payment structure with a 2-month deadline; increased job satisfaction, reduced payroll and administrative costs nearly 100%, and overhead relating to marketing materials, barber supplies/products, continuing education, health insurance, etc.; signed 3 new barbers.• Participated in high-level hiring decisions for key team member positions, conducted hire interviews and onboarded new staff. More than doubled team of service providers since opening to accommodate increase in demand. -
Project ManagerTaylor Romero, Inc. Mar 2014 - Feb 2015Denver, Colorado, Us• Assisted in account management and documenting client needs and product requests.• Oversaw development team’s sprint, scheduling and follow-through; projects included phone application for SlimGenics Weight Loss Program.• Delivered projects to pre-determined budget, maintained time parameters and quality standards.• Adjusted project plans to account for dynamic targets, contractor changes and operational specifications. -
Jewelry Sales Associate & Office ManagerWings Of Desire Aug 2006 - Aug 2014• Assisted 400+ boutiques in generating merchandise orders by way of creative visual merchandising displays, knowledge of innovative industry trends and overcoming marketing obstacles.• Participated in gift and apparel trade shows as well as post-show follow-ups to ensure that orders were processed with vendors successfully.• Oversaw processing of orders, sales travel agendas, and vendor relationships. • Created a digital order lifecycle tracking tool to record each order’s status (e.g. Order received, sent to vendor, shipped, etc.).• Implemented online cloud-based storage and fax process to digitally transmit orders, increased organization and transitioned all physical files/catalogs electronically for ease of client and company use; reduced loss of orders by 100% and increased information flow, control and access company wide. • Drove operational improvements which resulted in savings and improved profit margins.• Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.• Maintained knowledge of all new items and promotions and relayed information to the other representatives and clients of 40+ vendors/product lines at any given time; scheduled sales representatives at tradeshows as needed.
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TravelCareer Break Oct 2013 - Jan 2014• Backpacked through Asia (primarily solo) to experience submersion in another culture and practice self-reliance. • Visited 13 different countries, each with their own language, currency, and customs. Key locations visited: Hong Kong, China, Japan, South Korea, Philippines, Vietnam, Laos, Cambodia, Malaysia, Indonesia, Australia, New Zealand, French Polynesia.• Planned and executed all travel planning, including flights, buses, boats, hotels, hostels, visas, currency exchange, basic words in the local language (e.g. Hello, Thank You, Please, Goodbye, etc.), navigation of social and religious norms, and bargaining/negotiations. • Learned how to adapt to unanticipated situations and improvise new plans due to periodic travel mishaps and unexpected events (e.g. tsunami in the Philippines).
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Senior Digital ProducerFaction Media Jul 2011 - Aug 2013Denver, Co, Us• Collaborated with 5-8 team members of the creative, account, and development teams to identify and execute solutions for clients’ strategic digital needs.• Orchestrated small-to large-scale web-based projects including websites, software, mobile applications, and complex, multi-touch marketing campaigns allocating resources appropriately. • Mentored junior digital producers on how to build a project from start to finish and best web practice advertising. • Strategized and performed web banner and email media campaigns. • Built a web-based tool for Lowe’s customers to calculate how much and what type of Johns Manville insulation would be need for their home project. • Created a B2B quiz tool for Avaya clients to determine which Avaya solution they needed for their organization.• Ensured quality of deliverables by writing and implementing test cases; reviewed banner ad campaign responses to different creative variations and based on clicks/conversions adjusted which variants ran on specific sites.• Created and implemented analytics plans, then subsequently gathered and interpreted data.• Devised and implemented strategies to create new revenue streams and cut operational costs.• Presented production ideas and determined creative scenarios for production and delivery.• Created a quality assurance process and wrote technical documentation which reduced the number of bugs in the software delivery significantly. -
Co-Founder, Project Manager, Quality AssuranceRefresh Digital, Llc Jan 2010 - Jun 2011Us• Served as liaison between clients and developers to assure that web development projects met objectives within projected time and $10-$20k per site/project budget. • Compiled bug reports for websites and applications built by team by running through test scenarios in various browsers and operating systems. • Managed general finances and client negotiations, determined client needs and composed Statement of Work (SOW) from which developers could attach time/budget estimates. • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and leveraging competitor research.• Took an active role in company growth by consistently providing quality services and drafts of technical documentation to promote growth and retention. -
Quality Assurance/Software TesterWestaf Mar 2010 - May 2011Denver, Colorado, Us• Aided in the development of new grant submission software by testing and reporting bugs found. • Executed software test plans and test cases to uncover, identify and document software problems and causes.• Improved product usability by creating feature enhancement requests and performing systems analysis on existing products.• Conducted software compatibility tests with programs, hardware, operating systems or network environments. -
Vp Of Marketing, Project ManagerLiquidfire Ventures, Corp. May 2009 - Jan 2010• Developed and executed online marketing campaigns, including but not limited to search engine optimization (SEO) and search engine marketing (SEM). • Served as project manager to oversee web development projects averaging $10-$20k; included serving as the point of contact for the clients and ensuring project budget and timelines were not exceeded.• Supported business development efforts and coordinated with various departments.• Drove company branding efforts to increase market presence and brand recognition.• Developed websites for clients who represented eco-sustainability requiring a lot of technical and scientific research. -
FounderThe New Pink Jul 2007 - Sep 2009• Planned, budgeted, executed, and maintained online marketing campaigns for clients averaging $500-1K, including pay-per-click advertising, viral marketing, social network marketing, and SEO methods. • Copywriting and editing for web and printed marketing collateral. • General managing of finances and client negotiations.• Led implementation of best practices to support B2B satisfaction initiatives.• Streamlined operational processes and workflow to increase the efficiency of allocated time and resources. • Planned and executed strategic business marketing campaigns.
Becca Romero Skills
Social Media Marketing
Marketing
Strategy
Advertising
Email Marketing
Online Marketing
Consulting
Retail
Copywriting
Fashion
Management
Personal Styling
Social Media
Fashion Buying
Entrepreneurship
Merchandising
Fashion Styling
Men's Fashion
Cross Functional Team Leadership
Strategic Planning
Start Ups
Project Management
Marketing Strategy
Sales
Product Development
Leadership
Customer Service
Online Advertising
Search Engine Optimization
Digital Marketing
Brand Management
Product Launch
E Commerce
Organizational And Writing Skills
Customer Experience
Fit
Product Knowledge
Communication
Time Management
Microsoft Office
Start Up Environment
Puns
Becca Romero Education Details
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Indiana University - Kelley School Of BusinessMarketing With International Studies Co-Major -
The Art InstitutesFashion Retailing
Frequently Asked Questions about Becca Romero
What company does Becca Romero work for?
Becca Romero works for Wax Trax Records, Inc.
What is Becca Romero's role at the current company?
Becca Romero's current role is E-Commerce Lead.
What is Becca Romero's email address?
Becca Romero's email address is be****@****labs.ai
What schools did Becca Romero attend?
Becca Romero attended Indiana University - Kelley School Of Business, The Art Institutes.
What skills is Becca Romero known for?
Becca Romero has skills like Social Media Marketing, Marketing, Strategy, Advertising, Email Marketing, Online Marketing, Consulting, Retail, Copywriting, Fashion, Management, Personal Styling.
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