With 16 years of deep experience in digital strategy and e-commerce, my background spans design, copywriting, marketing, and site merchandising. This gives me a comprehensive understanding of the customer journey, from ideation and design to launch and optimization. My strategic approach combines an obsession with customer experiences with a deep knowledge of digital platforms and analytics, which resonates with users and drives business growth. With several years as a sole proprietor of my own copywriting business, I am a natural entrepreneur and self-starter. My expertise has led me to master the ins and outs of e-commerce. I bring deep knowledge of e-commerce platforms (Magento, Shopify, proprietary in-house systems), content management tools (WordPress, Confluence, Contentful), project management tools (Adobe Workfront, Asana, Wrike), and digital analytics (Google Analytics, Looker, SQL queries). I have a solid foundation in team collaboration and stakeholder management. I’m passionate about delivering exceptional customer experiences. I also know a lot about luxury handbags and accessories, if that’s your thing. Known for my collaborative and adaptable approach, I thrive in cross-functional teams and enjoy working closely with engineering, design, and marketing to ensure product success. I bring a creative, customer-first mindset to every project. Plus, I love making my colleagues laugh. Outside work, I’m passionate about traveling, thrifting, and supporting mental health initiatives. I also love traveling, fashion blogging, and caring for my miniature schnauzer in Seattle. I’m also working on my first novel.