Becca Jones Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

COVID-19 has accelerated consumer adoption of digital convenience services. As consumers become accustomed to these new platforms, the restaurant industry is seeing a significant shift away from traditional dining occasions. As a result, companies are vying for customer loyalty and retention in this relatively new, yet highly competitive space. My team focuses on the development of new restaurant concepts that support and prioritize the growing on-demand economy.- Partnered with external Dark Kitchen companies and cross functional project team of 60+ to launch Delivery Kitchen prototypes.- Managed project marketing strategy and budget, by testing new marketing techniques to promote visibility and trial on third-party delivery platforms.

Atlanta, Georgia, United States

COVID-19 has accelerated consumer adoption of digital convenience services. As consumers become accustomed to these new platforms, the restaurant industry is seeing a significant shift away from traditional dining occasions. As a result, companies are vying for customer loyalty and retention in this relatively new, yet highly competitive space. My team focuses on the development of new restaurant concepts that support and prioritize the growing on-demand economy.- Partnered with external Dark Kitchen companies and cross functional project team of 60+ to launch Delivery Kitchen prototypes.- Managed project marketing strategy and budget, by testing new marketing techniques to promote visibility and trial on third-party delivery platforms.

Greater Atlanta Area

For today’s consumer, convenience is king. Shaving seconds off of a Customer’s Drive-Thru journey can have an immense impact on their perception of the experience. I manage project plans to bring new ideas to the field by validating solutions and scaling to the chain-wide level. Some of the work to which I have contributed includes development of a versatile Drive-Thru cash belt and enhancement of the curbside order fulfillment process.Responsibilities:- Managed project plans to validate and launch Drive-Thru innovation solutions including a versatile cash management system, a Drive-Thru menu system, and a Curbside signage update. - Led development and design of a Drive-Thru Team Member safety resource to be shared on internal communication channels.

Greater Atlanta Area

As third-party delivery companies battle for market share in an ever-growing delivery industry, we wanted to make sure that Chick-fil-A had the option to deliver meals to customers outside of the four walls of the restaurant with the same care and excellence that customers have grown to expect. Starting with 3 active restaurants, my team grew Chick-fil-A delivery to 91 locations within nine months. Responsibilities- Led the local marketing strategy for 91 restaurants, offering reimbursement incentives, educational webinars, and a local marketing strategy guide.- Consulted to 28 test Operators by offering solutions for sales growth, profitability, labor management, and Team Member safety. Marketing consultation influenced up to 20% monthly sales increases.

Greater Atlanta Area

The Mealtime Kits project presented a unique opportunity to work on a totally new product offering that gave time back to customers, encouraging them to spend it with one another instead. While on the team, I oversaw 25 suppliers to produce, transport, and distribute 5 alternating kits to 150 Atlanta area restaurants. Responsibilities- Designed a local marketing guide, highlighting best practices for growing awareness and trial.- Increased sell-through rate by 20% and led analysis to validate sales forecasting methods.

Atlanta, Ga

In an effort to stay relevant and improve customer satisfaction scores, this project focused on reducing prescriptive customer service procedures and, instead, infused emotional intelligence into the Chick-fil-A hospitality model.Responsibilities:- Achieved 85% Operator Recommend rating for a chain-wide rollout that would reach 150,000 Team Members. - Created the Hospitality Momentum Facebook group (500+ followers) and designed emotional intelligence activities to promote personalized care for Customers and fellow Team Members, reaching up to 11% increases in Team Member satisfaction scores.

Robinson Township, Pittsburgh, Pa

Responsible for leading Chick-fil-A marketing initiatives to grow sales and brand awareness at the local level for a $4.4 million Chick-fil-A Restaurant in Pittsburgh, PA. - Increased sales by 27% over the course of 2 years by running seasonal campaigns, sales promotions, social media advertisements, and local events.- Increased app generated sales by 1.15% within 7 months to support the launch of Chick-fil-A One.Planned market level brand experiences for Chick-fil-A Pittsburgh partner companies including: the Pittsburgh Pirates MLB team, the Pittsburgh Zoo, and other non-profit organizations.- Managed and trained the Restaurant Catering Manager, Marketing Manager, and HR Director to use Chick-fil-A marketing strategies in daily interactions and respective occupational efforts.

Colorado Springs, Co

Summer intern, assisting in the re-branding and advertising of the Colorado Springs Science Center. Responsibilities included: design work, website administration, marketing research, and document generation. Main accomplishments: designed and created a cohesive set of administrative documents for the company (letterhead, business card, envelopes, power points, name tags etc.), organized and produced a brand standards document for the CS Science Center, and created a brochure to advertise the many benefits a science center will have for the Colorado Springs community.

Master Of Business Administration - Mba, Business Analytics & Information Technology Management

Bachelor Of Science (B.S), Marketing/Marketing Management

Activities and Societies: Founder of Grove City College "Meladies" (women's vocal group) Greek Sing Director (2014-15) - 2nd place finish.