Rebecca Rosado Email and Phone Number

With a profound understanding of the legal industry's unique dynamics and Thomson Reuters' reputable standing, I specialize in crafting strategic and results-driven digital marketing campaigns that resonate with legal professionals, firms, and audiences.

Specializing in digital sales with extensive experience in B2B advertising, marketing, data analysis, account management, strategic planning, forecasting, vendor relations, client relations, training, and development. Adept at leveraging communication and analysis skills to develop sales plans to drive growth, build strategic partnerships, and coordinate cross-functional teams. Detail-oriented and dedicated to increasing revenue through strategic selling, achieving high account retention… Show more Specializing in digital sales with extensive experience in B2B advertising, marketing, data analysis, account management, strategic planning, forecasting, vendor relations, client relations, training, and development. Adept at leveraging communication and analysis skills to develop sales plans to drive growth, build strategic partnerships, and coordinate cross-functional teams. Detail-oriented and dedicated to increasing revenue through strategic selling, achieving high account retention through digital sales initiatives, creating targeted marketing and sales plans to increase profits in specific markets. Show less

Propelled sales team with a strategic mindset and tactical approach; engaged an established sales force indeveloping relationships with SMB’s in the south Texas region and new digital marketing methodologies andservices. Offered best in class, result-driven marketing solutions.• Increased digital revenue sales YOY by 10%.• Developed a “cause” marketing program with all stakeholders underwritten by the client increasingannual spend 150%.• Trained and developed a sales… Show more Propelled sales team with a strategic mindset and tactical approach; engaged an established sales force indeveloping relationships with SMB’s in the south Texas region and new digital marketing methodologies andservices. Offered best in class, result-driven marketing solutions.• Increased digital revenue sales YOY by 10%.• Developed a “cause” marketing program with all stakeholders underwritten by the client increasingannual spend 150%.• Trained and developed a sales force on the methodologies of planning day-to-day call cycle, includingprospecting and consultative selling. Implemented daily regimen for account executives to follow inSalesForce.com for prospecting, planning and follow-up. Driving weekly attempts by 50%.• Improved average cost per sale by 30% driving an increase in 2.7 products per client.• Directed a team of 10 outside sales representatives in the local marketplace, as well as operationalfunctions; analyzed and reported sales metrics, growth, retention, anticipated churn and other criticaldata. Conducted weekly sales meetings, highlighting training topics, special guests, recognitions, andaccomplishments.• Transformed Caller Times brand to LOCALiQ for South Texas Region to an agile environment. Recruited,hired, and developed sales professionals. Developed and strategically executed a plan, identifying andprioritizing target verticals and key accounts consulting with key stakeholders in the market.• Represented LOCALiQ and championed brand through customer service, networking, and communityinvolvement. Increased client base and revenue by targeting, acquiring, and client management.• Developed strategies for display Advertising, Search Engine Marketing, Web Presence Optimization,including services for Organic Search, Social Media Marketing, and Reputation Management. Show less

ORLANDO SENTINEL, Orlando, FloridaAutomotive Digital Sales Manager, 2015-2017Trained and developed local sales representatives and sales planners to meet and exceed revenue performance. Maintained full understanding of all aspects of client’s business, including developing media strategies, media expenditures, corporate philosophy, selling cycles, target audience, media mix, and merchandising.• Managed $6,500,000 in classified automotive revenue, with nearly double-digit… Show more ORLANDO SENTINEL, Orlando, FloridaAutomotive Digital Sales Manager, 2015-2017Trained and developed local sales representatives and sales planners to meet and exceed revenue performance. Maintained full understanding of all aspects of client’s business, including developing media strategies, media expenditures, corporate philosophy, selling cycles, target audience, media mix, and merchandising.• Managed $6,500,000 in classified automotive revenue, with nearly double-digit growth YOY.• Retained 90% of Cars.com market share. • Planned and developed new advertising strategies through need assessments and pilot/test programs. Analyzed data and presented recommended opportunities based on digital climate, competition, and market analysis, utilizing IHS Polk data to provide data-driven results to maximize profits.• Certified in IAB digital media sales. Show less

Digital Sales Manager, 2012-2015Deployed vision for retail advertising categories and led sales team toward achieving goals by identifying opportunities to sell company’s full suite of solutions to new and existing clients. Fostered professional relationships with key accounts and participated in sales calls. Resolved routine operational and account issues and performed management reporting functions. Explored new business opportunities by assessing needs of existing and potential… Show more Digital Sales Manager, 2012-2015Deployed vision for retail advertising categories and led sales team toward achieving goals by identifying opportunities to sell company’s full suite of solutions to new and existing clients. Fostered professional relationships with key accounts and participated in sales calls. Resolved routine operational and account issues and performed management reporting functions. Explored new business opportunities by assessing needs of existing and potential customers. Assisted in preparation of revenue budgets and participated in succession planning process.• Developed and implemented a Central Florida digital services division for retail advertising.• Grew business by 200 new clients. Show less

Key Account Manager, Automotive, 2005-2012Ensured daily communication with management, production, and clients and coordinated all sales activity with marketing, finance, and operations. Utilized solution-based sales process, led training programs, and educated dealers on Cars.com’s consumer-centric philosophy. Provided reputation management, reporting, and analytics.• Collaborated with principal owners and GMs to develop strategic advertising campaigns, achieving targeted… Show more Key Account Manager, Automotive, 2005-2012Ensured daily communication with management, production, and clients and coordinated all sales activity with marketing, finance, and operations. Utilized solution-based sales process, led training programs, and educated dealers on Cars.com’s consumer-centric philosophy. Provided reputation management, reporting, and analytics.• Collaborated with principal owners and GMs to develop strategic advertising campaigns, achieving targeted sales objectives and KPIs. Enhanced growth of advertising products for company’s automotive classified division, including print, digital, direct mail, and events.• Devised Cars.com’s digital sales strategies for franchise and independent auto dealers, targeting from single point to various dealer groups and optimizing productivity and performance.• Attained annual revenue goals of up to $3,000,000.• Received Cars.com Top Gun award for YOY incremental sales of over $1,000,000.• Achieved revenue growth in excess of $5,000,000 and up to 14% YOY growth over three years. Show less