Becca Rubenfeld Email & Phone Number

Seattle, WA, US

AnchorWatch provides regulated property & casualty insurance to commercial owners of Bitcoin. Utilizing our proprietary Trident wallet, we provide superior security backstopped by high quality insurance.

Seattle, WA, US

* Define and implement new business processes for all partners that engage with suppliers or spend company resources. The program had a $5M budget and directed the outbound spend of $20B annually, with goals of improved UX for employees and suppliers, increased free cash flow and enterprise savings.* Collaborate with internal and external audit partners to.

Seattle, WA, US

• Short term position designed to bring effective program management to Global Quality & Safety, and build team infrastructure to effectively bring new initiatives to life. Assisted SVP to prioritize and organize 13.
• Methodically attacked top food drivers of customer dissatisfaction, utilizing large customer feedback datasets and root cause analysis, agile sprints, and cross-functional kaizens to improve food quality. Led to.
• Championed development of chat bot specifically designed to increase amount of customer feedback collected. Wrote user stories and customer requirements for several tech projects collaboratively with Data Engineers and.

Seattle, WA, US

• Utilized consumer insights, brand aspirations, and sales data from other store segments to drive food assortment for the premium Reserve brand to meet financial goals.
• Innovated and expanded Reserve beverage offerings by 67% to support the goal of contributing 70% of Reserve brand revenue. Analyzed productivity against financial targets, and introduced a more focused assortment.
• Aligned Reserve brand requirements with an external brand to improve food quality, resulting in increased food revenue in that business unit by 30%.

Seattle, WA, US

• Built and launched test programs, concept stores, M&A brands and pilots and interpreted results, in coordination with senior executive innovation partners. Developed products released under the Starbucks/Starbucks.
• After identifying a bottle neck in tea production, created the tools to measure worldwide Tea manufacturing capacity across 11 sites that are continuing to be used years later; using those tools, provided long term.
• Built new S&OP (Sales & Operations Planning) forum and developed content for senior executives in Marketing and Supply Chain, driving decision making and enabling marketing, financial, and inventory plans to be.
• Completed Continuous Improvement/Lean training and facilitated kaizen workshops between the Supply Chain and Finance organizations, reducing aging invoices by 24%.

Seattle, WA, US

• $400M inventory responsibility
• Created a new distribution method and overcame barriers to distribute fresh produce through a frozen supply chain, enabling new product innovation.
• Developed best practices for small but highly visible projects, increasing profitability in test programs by 300%.
• Managed strategic supplier relationships, and acted as a brand representative to mitigate challenges in launching or sustaining food in Starbucks stores. Reduced heavy inventory for 14,000 stores by $56M over 6 months.

Fort Myers, FL, US

• Owned end-to-end $100M sales, margin, and inventory forecasting, and influenced product selection for 11 fast fashion categories across e-com and brick and mortar stores.
• Vigorously decreased investments away from declining categories to those with higher margins, resulting in GM +2% to plan despite decreasing comps.
• Co-designed a new Assortment Planning master system, and then trained Planning staff of 150 during implementation and solved end-user problems, resulting in being awarded "Associate of the Month."

Pittsburgh, PA, US

• Led strategy for product and financial assortments worth $450M in annual revenue across 900 stores and e-com, delivering forecast accuracy of +/- 1.8%.
• Maintained customer focus while driving financial and product strategies for executive team including President, CMO, and CFO in order to maximize margin.
• Exceeded Original Plan sales for 2009 by $4M at 100% of GM%, and aggressively chased trends to support an incremental $12M in 2010.

Minneapolis, MN, US

• Managed team of three and open-to-buy plans supporting $90M revenue, and determined pricing and promotions to maximize margin and minimize risk.
• Shifted investment into higher profit categories, increasing GM% by 2% on flat revenue, in collaboration with Product Development and Merchants.
• Created the best practices for item-setup which were adopted throughout the company, resulting in 99% accurate item set-up, improved from 80%.

Bachelor Of Science, Honors Marketing & Honors Finance

Education record