Becca Rubenfeld Email and Phone Number
Seattle, WA, US
Becca Rubenfeld's Location
Seattle, Washington, United States, United States
Becca Rubenfeld's Contact Details
Becca Rubenfeld work email
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Becca Rubenfeld personal email
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Becca Rubenfeld phone numbers
About Becca Rubenfeld
Results oriented strategy and change leader with deep experience navigating ambiguity across finance, brand management, sourcing/procurement, and supply chain operations to achieve high impact and high outcomes.Competencies:Strategic Planning,Process Building and Improvement,Cross-functional Collaboration,P&L Ownership,Forecasting & Planning,Team Leader & Change Agent
Becca Rubenfeld's Current Company Details
Anchorwatch
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Co-Founder and Chief Operating Officer
Seattle, WA, US
- Website:
- anchorwatch.com
- Employees:
- 9
Becca Rubenfeld Work Experience Details
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Co-Founder And Chief Operating OfficerAnchorwatchSeattle, Wa, Us
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Co-Founder & Chief Operating OfficerAnchorwatch Mar 2022 - PresentAnchorWatch provides regulated property & casualty insurance to commercial owners of Bitcoin. Utilizing our proprietary Trident wallet, we provide superior security backstopped by high quality insurance.
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Program Manager - Business TransformationStarbucks Jan 2019 - Jun 2022Seattle, Wa, Us* Define and implement new business processes for all partners that engage with suppliers or spend company resources. The program had a $5M budget and directed the outbound spend of $20B annually, with goals of improved UX for employees and suppliers, increased free cash flow and enterprise savings.* Collaborate with internal and external audit partners to incorporate appropriate spending and contracting procedures for spend levels across the enterprise. Develop strategic framework and design of the Procurement Desk team, including responsibilities and level of interaction with other areas of the company and the 16,000 member supplier base. Develop and deliver communication and training plans to all impacted internal and external parties.* Expand program to mainland China; navigate changing local and national regulations regarding data security, taxes, and payments. -
Program Manager - Global QualityStarbucks Feb 2018 - Dec 2018Seattle, Wa, Us• Short term position designed to bring effective program management to Global Quality & Safety, and build team infrastructure to effectively bring new initiatives to life. Assisted SVP to prioritize and organize 13 competing workstreams or projects, and built SME teams and project plans for each. Taught basic project management to workstream leads and oversaw forward progress on all workstreams. Challenged workstreams where benefit wasn't evident and gained alignment to formally close nonproductive efforts. Examples of projects overseen: • Methodically attacked top food drivers of customer dissatisfaction, utilizing large customer feedback datasets and root cause analysis, agile sprints, and cross-functional kaizens to improve food quality. Led to improved collaboration between Quality team (scientists) and Product Development team (marketers) during new product development process. • Championed development of chat bot specifically designed to increase amount of customer feedback collected. Wrote user stories and customer requirements for several tech projects collaboratively with Data Engineers and App Developers to bring pilots to life, intended to create increased signals of quality from our customers and store partners. * Conduct equipment effectiveness tests on existing oven models and potential new models from existing and new vendors, seeking to identify the best product quality outcome for breakfast sandwiches.
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Product Manager- Reserve Brand InnovationStarbucks 2017 - 2018Seattle, Wa, Us•Utilized consumer insights, brand aspirations, and sales data from other store segments to drive food assortment for the premium Reserve brand to meet financial goals. • Innovated and expanded Reserve beverage offerings by 67% to support the goal of contributing 70% of Reserve brand revenue. Analyzed productivity against financial targets, and introduced a more focused assortment, increasing SKU productivity by 58%.• Aligned Reserve brand requirements with an external brand to improve food quality, resulting in increased food revenue in that business unit by 30%.
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Program Lead - Concept StoresStarbucks 2014 - 2017Seattle, Wa, Us• Built and launched test programs, concept stores, M&A brands and pilots and interpreted results, in coordination with senior executive innovation partners. Developed products released under the Starbucks/Starbucks Reserve brands and other brand names.• After identifying a bottle neck in tea production, created the tools to measure worldwide Tea manufacturing capacity across 11 sites that are continuing to be used years later; using those tools, provided long term visibility to future capacity constraint and recommended a capital investment in new tea packaging line, which was subsequently installed, enabling significant growth of retail Tea.• Built new S&OP (Sales & Operations Planning) forum and developed content for senior executives in Marketing and Supply Chain, driving decision making and enabling marketing, financial, and inventory plans to be aligned, resulting in faster testing of new concepts. • Completed Continuous Improvement/Lean training and facilitated kaizen workshops between the Supply Chain and Finance organizations, reducing aging invoices by 24%.
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Senior Buyer & Senior Planner - FoodStarbucks 2012 - 2014Seattle, Wa, Us• $400M inventory responsibility• Created a new distribution method and overcame barriers to distribute fresh produce through a frozen supply chain, enabling new product innovation.• Developed best practices for small but highly visible projects, increasing profitability in test programs by 300%.• Managed strategic supplier relationships, and acted as a brand representative to mitigate challenges in launching or sustaining food in Starbucks stores. Reduced heavy inventory for 14,000 stores by $56M over 6 months.
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Merchandising - AccessoriesChico'S Fas Inc. 2010 - 2012Fort Myers, Fl, Us• Owned end-to-end $100M sales, margin, and inventory forecasting, and influenced product selection for 11 fast fashion categories across e-com and brick and mortar stores. • Vigorously decreased investments away from declining categories to those with higher margins, resulting in GM +2% to plan despite decreasing comps.• Co-designed a new Assortment Planning master system, and then trained Planning staff of 150 during implementation and solved end-user problems, resulting in being awarded "Associate of the Month." -
Merchandising - Apparel & AccessoriesAmerican Eagle Outfitters 2008 - 2010Pittsburgh, Pa, Us• Led strategy for product and financial assortments worth $450M in annual revenue across 900 stores and e-com, delivering forecast accuracy of +/- 1.8%. • Maintained customer focus while driving financial and product strategies for executive team including President, CMO, and CFO in order to maximize margin.• Exceeded Original Plan sales for 2009 by $4M at 100% of GM%, and aggressively chased trends to support an incremental $12M in 2010. -
Merchandising - Apparel, Mervyn'STarget 2004 - 2008Minneapolis, Mn, Us• Managed team of three and open-to-buy plans supporting $90M revenue, and determined pricing and promotions to maximize margin and minimize risk.• Shifted investment into higher profit categories, increasing GM% by 2% on flat revenue, in collaboration with Product Development and Merchants.• Created the best practices for item-setup which were adopted throughout the company, resulting in 99% accurate item set-up, improved from 80%.
Becca Rubenfeld Skills
Retail
Forecasting
Merchandise Planning
Marketing
Leadership
Strategy
Visual Merchandising
Inventory Management
Strategic Planning
Cross Functional Team Leadership
Trend Analysis
Management
Advertising
Fashion
Merchandising
Inventory Control
Supply Chain Management
Microsoft Excel
Training
Supply Network Planning
Program Management
Continuous Improvement
Agile Methodologies
Team Leadership
Apparel
Becca Rubenfeld Education Details
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Arizona State UniversityHonors Marketing & Honors Finance -
Universidad La Salle, A.C.
Frequently Asked Questions about Becca Rubenfeld
What company does Becca Rubenfeld work for?
Becca Rubenfeld works for Anchorwatch
What is Becca Rubenfeld's role at the current company?
Becca Rubenfeld's current role is Co-Founder and Chief Operating Officer.
What is Becca Rubenfeld's email address?
Becca Rubenfeld's email address is be****@****cks.com
What is Becca Rubenfeld's direct phone number?
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What schools did Becca Rubenfeld attend?
Becca Rubenfeld attended Arizona State University, Universidad La Salle, A.c..
What skills is Becca Rubenfeld known for?
Becca Rubenfeld has skills like Retail, Forecasting, Merchandise Planning, Marketing, Leadership, Strategy, Visual Merchandising, Inventory Management, Strategic Planning, Cross Functional Team Leadership, Trend Analysis, Management.
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