Rebecca Strayer Email & Phone Number

Oversee the strategic direction of marketing initiatives, aligning them with corporate goals, and ensuring their effective execution. Maintaining and elevating brand integrity, setting industry standards, and driving tangible results.• Strategic Leadership: Oversee the development and execution of national omni-channel B2B marketing campaigns. Ensure that Mike Albert continues to stand tall amidst larger competitors through innovative marketing strategies.• Brand Management: Preserve and enhance brand integrity across all channels, ensuring consistency, trust, and effective market penetration.• Marketing Operations: Establish robust processes and tools that enhance resource optimization and data-driven decision-making.• Digital and Technology Management: Oversee the integration and efficient use of the marketing tech stack, including Salesforce, Chili Piper, Dato, Pardot, Netlify, Wordpress, Vidyard, and more.• Team Leadership: Foster a collaborative environment, mentoring team members, encouraging innovation, and promoting independent thinking.• Cross-Functional Collaboration: Work closely with CMO and other departments, ensuring marketing initiatives are well-aligned with overall corporate goals. Act as the go-to marketing liaison for cross-departmental projects.• Vendor Relationship Management: Oversee external partnerships, ensuring they align with our brand vision and deliver exceptional value.• Content Strategy: Direct and manage the content strategy, ensuring it's amplified across the right channels for maximum reach and impact.• Sales Enablement: Equip the sales team with the necessary tools, strategies, and collateral to succeed in their roles.• Client Retention: Support client retention strategies through effective communication, education, and marketing initiatives.

Cincinnati, Ohio

Cincinnati, Ohio

-Resolved ambiguity of a start-up to build a solid brand strategy and unique identity for a multi-faceted engineering firm. -Facilitated meetings to conduct research, expose blockers and mediate communications. Ultimately lead the team to align on goals and a solid plan to achieve those goals.- Create presentations for stakeholders- Provide graphic design services; logo design, UI design etc.

Amelia, Ohio

- Lead creative team to deliver strategic B2B, B2C & B2B2C marketing campaigns. - Oversaw concept and production of all creative to ensure brand integrity. - Spearheaded brand identity development. - Implemented new design standards into production.- Coached junior designer and developed career goals.- Developed presentations for Sales and Training.- Lead producer of all video content- Assisted in implementing DAM- Developed strategy and art direction of multiple web environments- Produced and Art Directed LivingWise -Awarded Corporate RAVE award

Amelia Ohio

- Responsible for ensuring brand’s visual communication was consistent across omni-channel environments. - Worked with internal clients to strategize and implement marketing communications- Worked with a team of copywriters and digital marketers to concept and create marketing campaigns for B2B, B2C & B2B2C communications- Implemented and managed multiple On-Demand Marketing platforms- Provided creative and art direction to freelance artists, writers and web developers. Maintaining outsourced relationships- Liaison of communication for multiple marketing teams- Co-led brainstorming for all marketing campaigns and development of tactical plans- Trained new team members and influenced departmental changes to improve processes- Created digital assets to support social media branding efforts- Art directed targeted digital media campaign that included pre-roll video, web ads, email campaigns and landing pages

Amelia Ohio

- Executive produced video based content marketing campaigns - Influenced change to modernize online presence- Collaborated with off-shore developers, multiple internal departments and stakeholders to overcome technical and legal roadblocks to implement new website. - Provided creative direction to refresh an old brand and create cohesive presence - Managed agency relationship and created strategy for brand refresh - Implemented new graphic standards across digital and print communications. Including, web design, mobile apps, motion graphics, social media, product brochures and environment graphics.

Amelia

- Concepted and developed creative for B2B, B2C & B2B2C communications. - Provided creative and art direction to outsourced creative production relationships. - Maintained outsourced relationships. - Experience included: Art direction, photography, package design, project management, digital design, prepress, digital signage systems management and support, digital signage content creation, and developing motion graphics.

Amelia Ohio

Primary responsibilities included updating existing collateral with product changes and applying brand design standards to new collateral. Brochure design, digital type setting, prepress, photo manipulation, photography, sell sheets, print ad design, postcard design and business card imprints.

• Product photography• Color correction• Photo manipulation• Catalog design

Bfa, Communication Arts Emphasis In Graphic Design, Photography And Fine Art

Focus on Graphic Arts and Photographic Design

Media Studies, Design And Photography

Focus on Communication Arts