Rebecca Swink Email & Phone Number

Texas, United States

Colleyville, Texas, United States

Keep life together for everyone and everything living under the roof.

Colleyville, Texas, United States

Grapevine, Tx

> Directly reports to the Chairman/Chief Executive Officer and works closely with the President/Chief Operating Officer, Senior Vice President, regional Directors, and area Supervisors> Disseminates corporate decisions, company updates, and other pertinent information to appropriate internal and external groups> Attends, contributes, and takes detailed records at corporate meetings, both in the office and at offsite locations> Conceptualizes and executes local store marketing (LSM) and co-marketing (co-op) campaigns for 240+ Drive-Ins> Designs, maintains content database, and develops campaigns for store's electronic marquee> Manages company's philanthropic program by responding to requests, fulfilling orders, and maintaining inventory; re-designed program's website> Coordinates, creates content, produces, and executes delivery of monthly newsletter; re-designed newsletter from PDF format to online> One of four main coordinators of company's biennial convention; re-organized, refreshed, and streamlined detailed documents, registration website, and processes> One of three main coordinators of company's corporate retreats, team building events, and other office activities> Gatekeeper and administrator of every Drive-In's phone, internet, and security accounts; led and managed years-long project to merge all stores under same provider for each service> Monitors and processes invoices for marketing and event budgets > Manages corporate social media accounts; refreshed company's Facebook page; created company pages on LinkedIn and YouTube> Facilitates distribution of general inquiries from website and general inbox; re-designed company's website

Coppell, Tx

> Sole marketer for IDIS America, which opened in April 2015 and is part of IDIS HQ in Seoul, Korea, who maintained brand and provided insight for the American market> Worked closely with the Senior Director of Sales, President, and other marketing members across the globe> Managed tasks of multiple public relations consultants> Created and managed annual marketing budget as well as advertising budget and other marketing expenditures> Reviewed and edited press releases, articles, eDMs, and other marketing content> Managed press release wire service account and served as main representative for scheduling releases> Coordinated production of case studies and other success stories> Assisted in coordination of tradeshow activities, including design of booth, booth set up/breakdown, onsite staff management, set up of event meetings and dinners, and staff schedules and travel for ISC West, ASIS, and other global company-wide shows> Event planner, from conception to post-mortem, for all IDIS America vertical-market tradeshows and customer events> Created global social media strategy that was implemented company-wide and was main point of contact for daily postings and interactions on company social media accounts (Facebook, Twitter, LinkedIn, and YouTube)> Monitored media buy placements and conceptualized advertising – traditional and digital – campaigns> Provided marketing support to the sales department by collecting and distributing new leads, creating presentations, and maintaining their marketing collateral inventory> Provided co-marketing support to partners and customers> Reviewed and provided necessary updates for company website> Used graphic design skills to produce and modify artwork> Maintained giveaway inventory and handled purchase of new products> Assisted in the design of new training room and conceptualized and designed the graphics> Provided competitive intelligence and other research

Petaluma, Ca

> One of four regional team members who worked to build recognition of the Intrepid Travel brand to U.S. travelers going abroad and provided marketing support to the sales department with the goal of increasing productivity and sales targets> Worked closely with the Marketing Director, digital and partnership leads, and other marketing and creative members across the globe> Spearheaded regional sales and competition campaigns, including creative planning, webpage creation and maintenance, launch execution, direct mail, email, and final reporting> Participated in global sales and competition campaigns> Worked with partners to launch campaigns to their audiences, including The Clymb and Nomadic Matt> Coordinated all event participation, staff travel, booth set up/breakdown, and post-event follow up> Monitored multiple social media outlets (Twitter, Pinterest, Yelp) and provided prompt replies daily> Created content and executed sends for bi-monthly newsletters and other sales emails> Maximized communication and information sharing between the marketing and sales departments and led monthly marketing/sales meeting> Assisted in public relations activity, including providing stories and press releases to magazine editors and bloggers> Processed all brochure requests and handled other mail outs> Booked and provided customer service to all trip prizewinners> Provided reporting and administrative support as needed

Greater Philadelphia Area

> Sole marketer for the Consumer Technology Publishing Group (CTPG), a division of North American Publishing Company, who coordinated all print and digital marketing efforts while working closely with the Group President, multiple publishers and editors, and other internal department heads> Conceptualized and managed branding of all sales and promotional – print and online – campaigns for each issue of the 20+ publications, online mediums, and custom projects> Head of tradeshows, staff schedules, preparation and distribution of materials, and booth set up/breakdown at the International CES®, CE Week, and CEDIA EXPO> Event planner for annual EXC!TE Awards party, from conception to post-mortem> Assisted with preparation, set up, and registration at Women in CE events throughout the year> Rebranded all publications’ social media outlets to be consistent with one another and worked with social media manager to post appropriate updates weekly> Coordinated sponsorship commitments with outside associations> Created and maintained annual media kit and year-long marketing plan for all print and online projects> Managed and delegated tasks to interns, tradeshow representatives, and social media staff> Led project to launch an online bookstore, including inventory research and maintenance, client customer service, and website and promotional design

Horsham, Pa

> Worked directly with Product Group Managers and Marketing Director to enhance exposure of federal products and tradeshows> Project manager for audio conferences, from conception to post-mortem> Project manager for numerous weekly email campaigns> Maintained numerous in-house direct mail data analyses> Copywriter for email campaigns and direct mail efforts> Researched and presented competitive intelligence research> Liaison and hosted booth space at annual out-of-state conference

Dallas/Fort Worth Area

> Assisted the Communications Managers, Client Services Manager, and Chief Marketing Officer in all activities involving the firm's communications, business development, public relations, and marketing> Project manager for numerous weekly email newsletters, both external and internal> Designed and produced print and electronic invitations, advertisements, newsletters, signage, brochures, trifolds, RFPs, and other collateral materials> Updated firm website, intranet, numerous client extranets, and social media outlets and provided monthly reports> Edited and maintained attorney biographies in print materials and online> Copywriter for firm website, newsletters, and press releases> Created PowerPoint presentations for marketing retreats and speaking engagements> Coordinated attorney photo shoots in statewide offices and managed image libraries> Solely created and maintained promotional inventory and filing system on shared drive> Assisted with tradeshow implementation and presence> Managed client’s attendance at sporting events> Assisted with maintenance of in-house CRM database> Attended and produced minutes for monthly Marketing and Website Committee meetings> Handled general administrative tasks

Huntsville, Tx

> Worked directly for the Chair of the Department of Mass Communications> Created and managed textbook and scholarship spreadsheets> Managed and wrote letters to donors and memos to faculty> Assisted professors with creation of classroom materials> Handled general administrative tasks

Bachelor Of Fine Arts (B.F.A.), Radio/Television

Activities and Societies: Honorary Member Coordinator for Golden Key Honour Society; News Anchor and News Director for KSHU 90.5 "The Kat".

Continuing Education, Spanish

Continuing Education, Spanish

Diploma, General Education, Top 25% Of Graduating Class

Activities and Societies: Honors Student (1998-2002); International Thespian Society (1999-2002, Advertising Officer); Yearbook Staff.