Brand, marketing and communications. Everything CX, relationships, strategy, new business, special projects and growth.

1914 supports and advises today’s leaders on how to create impactful brands that help shape our future.We want you to succeed.Brands impact and sway people’s thoughts, feelings, behaviours, and lives, which is why it’s so important to get the right message out there. So let’s get your story straight, build it with love and passion, and create something special. Let's grow together.

Supporting business strategy, brand and marketing strategy, content, and the development and launch of new services.

Helping people and businesses achieve their brand, marketing and communication objectives through the development of strategic positioning, marketing and communications plans, integrated campaigns, content creation and execution.Worked with both agencies and clients - key client and accounts: Geometry and House of Comms, Emarat, BAT/Vuse, Twitter, Starbucks, ABiQ, Careem, RSS and Nestlé

Responsible for key accounts - Emarat and Starbucks.- High-level and strategic client relationships, based on trust and authenticity- Managing teams- Account growth and overall management- Crisis and reputational management- Integrated campaign management - full 360 - OOH, radio, digital, social, PR, influencers and internal comms - photoshoots and multiple TVCs

Role: To develop, build and establish the ABiQ brand from strategy to execution.- Develop brand strategy - including competitor landscape, positioning, purpose, vision and values - in line with business objectives and commercial strategies- Oversaw the design, build and launch of a new website, with lead generation as a priority, alongside a solid content strategy that provided unique, interesting and insightful information to ABiQ's target audience.- A unique part of ABiQ's online product is its forecasting ability. The platform uses AI and historical data to forecast what different sectors will need right up until 2050. I turned this data into relevant editorial insights that were communicated across a variety of digital platforms - focused social media channels and inbound marketing strategies

Geometry is a creative commerce and experiential agency focused on retail, experiential, design and innovationCLIENTS: British American Tobacco (BAT) and TwitterBATFirst global launch of BAT's new vaping brand, VUSE, across four regional countries.An integrated launch of epic proportions, driven by a team of passionate individuals from client-side right through to every agency involved.- Client liaison across marketing, activation, legal and management - locally and globally- Intense and productive strategy meetings- Digesting, questioning and interpreting global guidelines to firmly represent the local market- Supported the direction of the brand, launch plan, content, digital, activation and PR - working with digital, experiential, PR and influencer agenciesTWITTERA fantastic client open to pushing boundaries.I worked closely with Geometry's experiential team and consulted on the overall running of the account. I restructured the account management to introduce clarity and clearer ways of working, both internally to help streamline processes and externally to manage client expectations.

Farnek: Facilities management focused on technology and sustainability.Hitches & Glitches: B2C home maintenance.MY ROLEHeading up the internal and external brand, marketing and communications across both B2B and B2C brands. Reporting to the CEO.Key achievements- Led strategic development and implementation of business-wide company goals - this was one of my favourite projects- Restructured H&G website to streamline the customer journey and encourage sales - an ongoing process based on buying behaviours- Implemented a digital team to support revenue growth and lead generation- Ideation of Plastic Feels Fantastic sustainable uniforms, partnership with DGrade - I'm so proud of this one. My project from start to finish and working with DGrade was amazing!- Increased brand footprint on all digital platforms through targeted SEO, campaigns and dedicated landing pages. Social media: Farnek 72% | Hitches & Glitches 142%- Developed internal comms plan - Spirit of Orange - increased employee advocacy. Internal comms and employee brand advocacy is a passion project of mine, so this hit a spot when it was embraced by employees and I saw them using the #spiritoforange on social media- Employed, managed, led and mentored a brilliant marketing team- Conducted research on PR and digital agencies. Awarded contracts to two fantastic agencies - Q Comms and Nexa, to support PR, social media and digital requirements- Developed and implemented marketing strategy in line with business objectives- Conducted market research to support the implementation of proposed new positioning and launches, including various integrated marketing plans and campaigns to support this- Content creation across a range of platforms - print, digital, outdoor etc- Budget management and allocation- Established weekly sales meetings to align on market trends and customer needs

Key clients: Siemens | Marriott Rewards | Emirates Leisure Retail | MMI | Emirates Palace | JRGAwards: Best brand experience, silver | Best use of a visual property, silver – Siemens Ingenuity for life centre, 2017 Transform Awards MENAKey achievements- Lead consultant on the Siemens Ingenuity for life centre – concept, design and build – for the region’s first interactive, projection-mapped and illustrative brand experience- Increased brand awareness and enrolments for Marriott International’s loyalty scheme, Marriott Rewards, through consumer engagements that included social media platforms- Led the brand/rebrand/brand development work for over 30 restaurants across UAE hotels and UAE/international airports – strategy through to roll outResponsibilities- Oversaw and managed new and existing accounts to ensure all communications were developed, launched and marketed on brand, within budgets and on time- Managed strategy and positioning, brand development and design language through to full roll-out, including ATL, BTL, brand activation, photography, videography, events and exhibitions- Managed print and online designers, junior brand consultants and suppliers- Liaised with global brand teams for international accounts- Developed key account and new business strategy to drive profitable growthJansenHarris is an independent, boutique branding agency based in Dubai with a large selection of hospitality client across the MENA region. It specialises in brand strategy, development, graphic design, environmental design and digital design.

Key clients: European Tour – DP World Tour Championship and Race to Dubai | Siemens | Dubai Airports | Careem | Salama bint Hamdan Al Nahyan Foundation | Jumeirah Restaurant GroupAwards: Best rebrand of a digital property, gold – Careem, 2015 Transform Awards MENAKey achievements- Secured a range of clients – from government entities to multinationals- Drove the direction of the European Tour’s DP World Tour Championship brand and integrated marketing campaign (for five years). Advised and analysed spectator surveys to help devise marketing plans. Resulted in retained and increased attendance, increased hospitality sales, and a rebrand to secure the Race to Dubai- Launched a measurable digital photography competition for Siemens, including a 12-month communications strategy to re-engage with employees. Over 300 users in the first 48hrs after launch- Regularly exceeded yearly target by a minimum of 20%RESPONSIBILITIES- Built brand awareness for all clients and acted as an extension of their team, while overseeing the strategic development of their brand(s)- Used global brand hubs to monitor and maintain consistent and on-brand communications for multi-national clients- Identified, engaged and secured new clients through a targeted and strategic approach- Contributed to the strategic direction of the company by analysing company performance and advising on business development strategiesNorth55 is a leading independent branding, print, web and interactive design consultancy in the UAE.

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Events included: VIP (heads of state, royalty, ambassadors) visits, community and student events and corporate strategy meetings (Aramco’s executive management)Key achievements- Formation of a centralised events office, increased communications, consistent brand management and a letter of appreciation from Aramco’s executive management board- Developed and introduced standards for all KAUST events and communications- Introduced and implemented a solid events management structure, from client to supplierResponsibilities- Managed a US $700,000 community events budget- Client representative to manage service providers related to events and communications- Contract management through overseeing delivery and ensuring KPIs were met- Identified commercial opportunities and ways to extract further business from the client- Brand custodian for all communications which involved use of KAUST name / brandEFS is a regional facilities management company delivering services across the Middle East, Africa, South Asia and Turkey.KAUST was the first co-education university in the Kingdom of Saudi Arabia. It conducts curiosity-driven and goal-oriented research to address global challenges related to food, water, energy and the environment.

- Built, managed and re-established client relations by introducing regular visits, increased contact, objective reviews and open communication- Raised the profile of the brand by securing PR in industry-related publications, sponsorship of events and liaising with the UK to realign the brand in the Middle East- Analysed and compared client visit reports to identify key trends to help improve customer service

Managed issues from conception to print, sourced exclusive content, worked with PR, events, marketing, circulation and sales to drive the magazine’s profile

- Managed the launch from start to finish, and each issue from conception to print- Worked with the sales team to develop ways to increase revenue- Raised the magazine’s profile within the industry and worked with the publishing team to increase revenues and sustain the magazine’s market-leading position- Launched and facilitated the first Facilities Management Middle East Awards. Liaised with sales to exceed the award's sales target by 50%- Re-branded the magazine in line with governmental restrictions- Liaised with companies, authorities, organisations, governmental departments and PR's- Managed an assistant editor and a freelance budget- Monitored competition

A successful B2B magazine aimed at the UK's facilities management sector- Planned, wrote and commissioned topical, interesting and informative features and off-diary news- Liaised with PRs, sales, designers and production to meet deadlines- Represented the magazine at events and meetings- Built excellent relationships with all levels within a business- Responsibilities also included: feature planning, subbing, flat plans, extensive networking and developing ways in which we could take the magazine forward to keep its market leading position