I’m the founder and CEO of Uppercase Industries, a marketing strategy and consumer insights company. We specialize in building marketing and business growth plans based on consumer, industry, and business data. Our expertise is primarily in the food, parenting, and sustainability sectors. We’ve worked with big name brands like Applegate and King Arthur Flour and small startups alike to grow their business with smart consumer targeting and creative messaging.Most entrepreneurs think consumer insights are out of reach or too complex to execute, and instead rely on gut instincts and best guesses. At Uppercase, we guide clients through a simple insights-gathering process, help them cultivate an intimate knowledge of their customers in a short amount of time, and use what we learn to craft strategies that really work.We’re awesome at what we do because we’re driven by a genuine curiosity for humankind. I'm also an advisor for CPG startups.