Becci Gregory Email & Phone Number

Leading a team of Local Area Marketing Specialists across a diverse portfolio of Discovery Parks locations around Australia to develop and implement marketing campaigns and strategies to drive business growth and meet revenue objectives.

Strategic planning of campaigns as well as development of reactive, tactical campaigns to drive forward bookings and revenue across a diverse portfolio of properties. Working closely with various roles across the marketing team and wider business to determine the best approach to remain within budget while getting the best returns and hitting revenue targets. Using key customer demographics, locations and booking lead times to ensure we are in market at the right time and in the right places for each property, whilst being the voice of the customer and ensuring brand consistency across all touchpoints to enable the smoothest customer journey.

Development of strategy to build customer-base and create a desired functions destination, including update of functions pack. Management of Functions Coordinator, responding to enquiries and developing seamless functions for a variety of guests’ needs, always maintaining clear internal and external communication as well as ensuring the highest revenues were generated through setting minimum spends and upselling guests. Determining on-brand events to increase customer-base and build revenue across all dayparts. Briefing venue social media execution, event PR and marketing requirements, as well as managing digital and social media engagement.

Managing redesign and implementation of marketing collateral and below the line static and digital signage for proprietary brands at OTR, across Food and Beverage as well as Shop. Redeveloping and refreshing brand styling, developing campaigns, briefing photography and creative agencies, leading category social media activity, as well as invoicing and budget reconciliation.

Management of the marketing of multiple QSR (Quick Service Restaurant) brands located across South Australia for large franchisee. This involved leveraging national marketing calendars as well as strategic planning, creation and development of own campaigns, promotions and events targeted towards the local market(s), always ensuring clear communication with our site teams.Key achievements included bringing Guzman Y Gomez to South Australia, opening of new sites in metro and regional South Australia, successfully launching new products to the South Australian market which were later replicated by national franchisor and launching delivery platforms across all brands.

The organisation and coordination of marketing calendar of campaigns and events for multiple brands across the OTR business, including social media execution and planning, maintaining and updating website, creation of in-store signage and management of internal and external customers.

Coordination and support of retail sites, including managing budgets, order and supply of equipment and uniforms, managing customer complaints and running internal events.

Bachelor Of Business, Marketing

Bachelor Of Media Arts, Film & Television