As a miserable 20-something lawyer, I knew something had to change. After all, not only was I incredibly unhappy doing what I did each day, I wasn’t much good at it either. So I decided to go back to university and start anew. But this time, I would pursue a career more suited to my personality and strengths – in Marketing and PR.After working for several services-based organisations for about a decade, I branched out on my own, starting a marketing and PR consultancy called ‘Wagging Tongues’.It was while working with a range of clients that I realised how challenging it was for SMEs to secure publicity.Around this time, the concept of ‘crowdsourcing’ was taking shape, so I started to explore how I could apply this principle to securing media coverage for my clients.Disruptor publicity platform SourceBottle was the result, becoming the link between the media seeking expert comment and fresh ‘sources’ in Australia.Today, the free subscription service distributes approximately 14M emails a year globally, and this number continues to grow.The best part? The results my clients achieved using SourceBottle helped firm my belief in the power the media wields in shaping and influencing people’s opinions and purchasing decisions.To learn more visit: https://shor.by/DR9U or send me a message.
Listed skills include Media Relations, Social Media Marketing, Public Relations, Social Media, and 46 others.