Bec Derrington

Bec Derrington Email and Phone Number

Helping connect you to the media. Founder of SourceBottle @ SourceBottle
melbourne, victoria, australia
Bec Derrington's Location
Greater Melbourne Area, Australia
Bec Derrington's Contact Details

Bec Derrington work email

Bec Derrington personal email

n/a
About Bec Derrington

As a miserable 20-something lawyer, I knew something had to change. After all, not only was I incredibly unhappy doing what I did each day, I wasn’t much good at it either. So I decided to go back to university and start anew. But this time, I would pursue a career more suited to my personality and strengths – in Marketing and PR.After working for several services-based organisations for about a decade, I branched out on my own, starting a marketing and PR consultancy called ‘Wagging Tongues’.It was while working with a range of clients that I realised how challenging it was for SMEs to secure publicity.Around this time, the concept of ‘crowdsourcing’ was taking shape, so I started to explore how I could apply this principle to securing media coverage for my clients.Disruptor publicity platform SourceBottle was the result, becoming the link between the media seeking expert comment and fresh ‘sources’ in Australia.Today, the free subscription service distributes approximately 14M emails a year globally, and this number continues to grow.The best part? The results my clients achieved using SourceBottle helped firm my belief in the power the media wields in shaping and influencing people’s opinions and purchasing decisions.To learn more visit: https://shor.by/DR9U or send me a message.

Bec Derrington's Current Company Details
SourceBottle

Sourcebottle

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Helping connect you to the media. Founder of SourceBottle
melbourne, victoria, australia
Website:
sourcebottle.com
Employees:
1
Bec Derrington Work Experience Details
  • Sourcebottle
    Founding Director And Ceo
    Sourcebottle Jul 2009 - Present
    Global
    It was while working with a diverse range of clients in her own PR consultancy that Bec realised how challenging it was for businesses, without media connections or an established media reputation, to secure powerful publicity.It was also about this time that the concept of 'crowdsourcing' was taking shape and Bec started to explore how she could apply this principle to securing media coverage for her clients.Disruptor publicity platform SourceBottle (www.SourceBottle.com) was… Show more It was while working with a diverse range of clients in her own PR consultancy that Bec realised how challenging it was for businesses, without media connections or an established media reputation, to secure powerful publicity.It was also about this time that the concept of 'crowdsourcing' was taking shape and Bec started to explore how she could apply this principle to securing media coverage for her clients.Disruptor publicity platform SourceBottle (www.SourceBottle.com) was the result and has become the link between the media and fresh expert sources in Australia.The free subscription service now distributes approximately 14M emails a year (and growing daily), each crammed with free media opportunities.Bec's simple vision for her business has never changed: for every journalist or blogger using the service to be INUNDATED with responses from quality sources; and for every SourceBottle subscriber to get FAMOUS using it. Despite starting SourceBottle over a decade ago, Bec continues to play a hands-on role, helping business owners and subject matter experts leverage the power of the SourceBottle platform to share their stories and generate powerful publicity as a result. Show less
  • Wagging Tongues
    Founder
    Wagging Tongues Jun 2006 - Dec 2010
    Melbourne, Australia
    Wagging Tongues was a marketing and public relations consultancy committed to helping professionals raise their profile (and set tongues wagging) through effective communication tools and media relations. Bec worked with a range of small and medium-sized businesses developing and implementing marketing and public relations strategies.
  • Hall & Wilcox
    Marketing & Business Development Manager
    Hall & Wilcox 2004 - 2006
    Melbourne, Australia
    Hall & Wilcox is a pre-eminent independent business law firm with a purpose to enable their clients, people and communities to thrive by practising Smarter Law. Smarter Law is how the firm helps clients achieve their business objectives and how their people will prosper in times of change. Hall & Wicox has offices in Melbourne, Sydney, Newcastle, Perth, Canberra and Brisbane and acts nationally for Australian-based clients and multinational clients with Australian interests… Show more Hall & Wilcox is a pre-eminent independent business law firm with a purpose to enable their clients, people and communities to thrive by practising Smarter Law. Smarter Law is how the firm helps clients achieve their business objectives and how their people will prosper in times of change. Hall & Wicox has offices in Melbourne, Sydney, Newcastle, Perth, Canberra and Brisbane and acts nationally for Australian-based clients and multinational clients with Australian interests. Bec managed the business development, marketing, client relationship and public relations campaigns for the firm. Bec was also responsible for managing and coordinating the firm-wide rebanding. Show less
  • Cpa Australia
    Marketing Executive
    Cpa Australia 2002 - 2004
    Melbourne, Australia
    CPA Australia is a professional accounting body in Australia founded in 1886, with over 150,000 members.The industry body's core services to members include education, training, technical support and advocacy. CPA Australia's goal is to maximise the share of people who want a career built on professional accounting skills. Bec was responsible for and managed all of the national marketing campaigns for large sector groups including Public Practitioners, the Public Sector… Show more CPA Australia is a professional accounting body in Australia founded in 1886, with over 150,000 members.The industry body's core services to members include education, training, technical support and advocacy. CPA Australia's goal is to maximise the share of people who want a career built on professional accounting skills. Bec was responsible for and managed all of the national marketing campaigns for large sector groups including Public Practitioners, the Public Sector and the Corporate Sector. Show less
  • Davidson Recruitment
    Marketing Manager
    Davidson Recruitment 2000 - 2001
    Brisbane, Australia
    Davidson employs more than 100 micro-specialist staff across Recruitment, Consulting and HR Solutions in Brisbane, Melbourne and Sydney. Their proactive approach aims for continuous improvement in workplace performance across disciplines, industries, and their specialisations of Recruitment, Consulting and HR Solutions.Bec ran Davidson's business development and client relationship programs and managed the firm's marketing and public relations campaigns, including developing… Show more Davidson employs more than 100 micro-specialist staff across Recruitment, Consulting and HR Solutions in Brisbane, Melbourne and Sydney. Their proactive approach aims for continuous improvement in workplace performance across disciplines, industries, and their specialisations of Recruitment, Consulting and HR Solutions.Bec ran Davidson's business development and client relationship programs and managed the firm's marketing and public relations campaigns, including developing branding and marketing collateral and the firm's website. Show less
  • Queensland Law Society
    Marketing / Media Officer
    Queensland Law Society 1997 - 2000
    Brisbane, Australia
    Queensland Law Society provides a dynamic hub for Queensland's legal community and seeks to engage actively with its members and the public to provide leadership, practical solutions and reliable support.The QLS represents and promotes more than 9,000 legal professionals, increases community understanding of the law, helps protect the rights of individuals and advises the community about the many benefits solicitors can provide.Bec was responsible for managing the marketing… Show more Queensland Law Society provides a dynamic hub for Queensland's legal community and seeks to engage actively with its members and the public to provide leadership, practical solutions and reliable support.The QLS represents and promotes more than 9,000 legal professionals, increases community understanding of the law, helps protect the rights of individuals and advises the community about the many benefits solicitors can provide.Bec was responsible for managing the marketing initiatives of the QLS, including running major fundraising initiatives during Law Week annually each year. She co-wrote the QLS' 'Innovative Legal Marketing Guide' and used as a reference guide when providing strategic marketing advice to legal practitioners throughout Queensland. As Media Officer, Bec was also responsible for facilitating reactive media enquiries in support of the Public Relations and Media Manager. Show less

Bec Derrington Skills

Media Relations Social Media Marketing Public Relations Social Media Publicity Digital Marketing Influencer Marketing Public Speaking Strategic Communications Copywriting Copy Editing Marketing Strategy Marketing Web Marketing Presentation Coaching Marketing Communications Advertising Crm Entrepreneurship Blogging Facebook Seo Newsletters Social Networking Small Business Online Marketing Press Releases Storytelling Publications Content Strategy Journalism Corporate Communications Digital Strategy New Media B2b Marketing Brand Development Internal Communications Social Media Measurement Reputation Management Digital Media Online Advertising Crisis Communications Thought Leadership Community Management Web Content Corporate Branding Email Marketing Content Development Social Marketing Integrated Marketing

Bec Derrington Education Details

Frequently Asked Questions about Bec Derrington

What company does Bec Derrington work for?

Bec Derrington works for Sourcebottle

What is Bec Derrington's role at the current company?

Bec Derrington's current role is Helping connect you to the media. Founder of SourceBottle.

What is Bec Derrington's email address?

Bec Derrington's email address is rd****@****tle.com

What schools did Bec Derrington attend?

Bec Derrington attended Queensland University Of Technology, James Cook University.

What are some of Bec Derrington's interests?

Bec Derrington has interest in Bloggers, Public Relations, Social Media, Marketing, Public Speaking, Journalists, Media, Communications Marketing, Publicity, Media Relations.

What skills is Bec Derrington known for?

Bec Derrington has skills like Media Relations, Social Media Marketing, Public Relations, Social Media, Publicity, Digital Marketing, Influencer Marketing, Public Speaking, Strategic Communications, Copywriting, Copy Editing, Marketing Strategy.

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