Bec Derrington Email & Phone Number

Global

It was while working with a diverse range of clients in her own PR consultancy that Bec realised how challenging it was for businesses, without media connections or an established media reputation, to secure powerful publicity.It was also about this time that the concept of 'crowdsourcing' was taking shape and Bec started to explore how she could apply this principle to securing media coverage for her clients.Disruptor publicity platform SourceBottle (www.SourceBottle.com) was… Show more It was while working with a diverse range of clients in her own PR consultancy that Bec realised how challenging it was for businesses, without media connections or an established media reputation, to secure powerful publicity.It was also about this time that the concept of 'crowdsourcing' was taking shape and Bec started to explore how she could apply this principle to securing media coverage for her clients.Disruptor publicity platform SourceBottle (www.SourceBottle.com) was the result and has become the link between the media and fresh expert sources in Australia.The free subscription service now distributes approximately 14M emails a year (and growing daily), each crammed with free media opportunities.Bec's simple vision for her business has never changed: for every journalist or blogger using the service to be INUNDATED with responses from quality sources; and for every SourceBottle subscriber to get FAMOUS using it. Despite starting SourceBottle over a decade ago, Bec continues to play a hands-on role, helping business owners and subject matter experts leverage the power of the SourceBottle platform to share their stories and generate powerful publicity as a result. Show less

Melbourne, Australia

Wagging Tongues was a marketing and public relations consultancy committed to helping professionals raise their profile (and set tongues wagging) through effective communication tools and media relations. Bec worked with a range of small and medium-sized businesses developing and implementing marketing and public relations strategies.

Melbourne, Australia

Hall & Wilcox is a pre-eminent independent business law firm with a purpose to enable their clients, people and communities to thrive by practising Smarter Law. Smarter Law is how the firm helps clients achieve their business objectives and how their people will prosper in times of change. Hall & Wicox has offices in Melbourne, Sydney, Newcastle, Perth, Canberra and Brisbane and acts nationally for Australian-based clients and multinational clients with Australian interests… Show more Hall & Wilcox is a pre-eminent independent business law firm with a purpose to enable their clients, people and communities to thrive by practising Smarter Law. Smarter Law is how the firm helps clients achieve their business objectives and how their people will prosper in times of change. Hall & Wicox has offices in Melbourne, Sydney, Newcastle, Perth, Canberra and Brisbane and acts nationally for Australian-based clients and multinational clients with Australian interests. Bec managed the business development, marketing, client relationship and public relations campaigns for the firm. Bec was also responsible for managing and coordinating the firm-wide rebanding. Show less

Melbourne, Australia

CPA Australia is a professional accounting body in Australia founded in 1886, with over 150,000 members.The industry body's core services to members include education, training, technical support and advocacy. CPA Australia's goal is to maximise the share of people who want a career built on professional accounting skills. Bec was responsible for and managed all of the national marketing campaigns for large sector groups including Public Practitioners, the Public Sector… Show more CPA Australia is a professional accounting body in Australia founded in 1886, with over 150,000 members.The industry body's core services to members include education, training, technical support and advocacy. CPA Australia's goal is to maximise the share of people who want a career built on professional accounting skills. Bec was responsible for and managed all of the national marketing campaigns for large sector groups including Public Practitioners, the Public Sector and the Corporate Sector. Show less

Brisbane, Australia

Davidson employs more than 100 micro-specialist staff across Recruitment, Consulting and HR Solutions in Brisbane, Melbourne and Sydney. Their proactive approach aims for continuous improvement in workplace performance across disciplines, industries, and their specialisations of Recruitment, Consulting and HR Solutions.Bec ran Davidson's business development and client relationship programs and managed the firm's marketing and public relations campaigns, including developing… Show more Davidson employs more than 100 micro-specialist staff across Recruitment, Consulting and HR Solutions in Brisbane, Melbourne and Sydney. Their proactive approach aims for continuous improvement in workplace performance across disciplines, industries, and their specialisations of Recruitment, Consulting and HR Solutions.Bec ran Davidson's business development and client relationship programs and managed the firm's marketing and public relations campaigns, including developing branding and marketing collateral and the firm's website. Show less

Brisbane, Australia

Queensland Law Society provides a dynamic hub for Queensland's legal community and seeks to engage actively with its members and the public to provide leadership, practical solutions and reliable support.The QLS represents and promotes more than 9,000 legal professionals, increases community understanding of the law, helps protect the rights of individuals and advises the community about the many benefits solicitors can provide.Bec was responsible for managing the marketing… Show more Queensland Law Society provides a dynamic hub for Queensland's legal community and seeks to engage actively with its members and the public to provide leadership, practical solutions and reliable support.The QLS represents and promotes more than 9,000 legal professionals, increases community understanding of the law, helps protect the rights of individuals and advises the community about the many benefits solicitors can provide.Bec was responsible for managing the marketing initiatives of the QLS, including running major fundraising initiatives during Law Week annually each year. She co-wrote the QLS' 'Innovative Legal Marketing Guide' and used as a reference guide when providing strategic marketing advice to legal practitioners throughout Queensland. As Media Officer, Bec was also responsible for facilitating reactive media enquiries in support of the Public Relations and Media Manager. Show less

Bachelor Of Business (Bbus), Business Marketing Major, Pr Specialisation

Bachelor Of Laws (Llb), Law