Growing up in a bilingual family, I became increasingly interested in what drives cultures and their behavior. I developed early cognition around valuing international ways of behavior and finding solutions to functional and communicational issues. Over time, I realized that these skills came in very handy in business contexts. This is why I acquired a B.A. degree in Business Administration and American Studies at the University of Mannheim. I was also given the opportunity to spend a semester abroad at the University of Florida and be part of a great Communications internship at UAS7 in New York. Currently I am finishing my Master's program in market and media research.In the past years, I strengthened my interest in marketing. I was able to support my teams by - developing campaigns for international strategic marketing projects and seasonal promotions- creating content in collaboration with creative agencies, mood boards, and briefings- developing marketing plans in cooperation with different departments- creating market analyzes- updating the e-commerce and online retailer websites- translating and creating category and product texts- creating newsletter mailings and SEM campaigns- evaluating website and sales performance analytics- creating website and promotional materials using Adobe PhotoshopWhen I am not listing my skills in the online marketing area, I sketch digitally, play video games and share my love for the beauty lifestyle industry. If you share my hobbies, or have a project that I can help you with, then please get in touch.