I visually communicate a client's message to its intended audience. I achieve this by first developing a great idea—a strategy that tells a story—followed by the appropriate design execution. Developing a strong idea is the key to making visual communication memorable. This design philosophy has allowed me to sustain a 20+ year career in the creative industry across London, Sydney, and now Brisbane.During my day-to-day, I work in design and marketing for a busy fashion e-commerce brand. Outside of that, I create art that makes people happy.