Hi! I'm Erin, and I run Spondee Studio, a DC-based marketing strategy + content studio that helps small and medium-sized brands drive sustainable growth.I cut my teeth providing marketing, communications, and storytelling consulting and services to a portfolio of B2B, B2C, and nonprofit US and Latam clients before spending several years in-house as a marketing leader at various startups, primarily focusing on content and brand. I was the first marketing hire at Uplimit, where I helped drive 30x YoY growth in enterprise revenue. Before that, I was director of marketing and content marketing lead at Nomadic, a SaaS enterprise learning start-up that also co-created the Josh Bersin Academy, the world’s largest HR learning community with 30k members.Outside my marketing work, I hold my MFA in writing for children and young adults, and my debut novel, Crushing It, is out now from Penguin Young Readers. This experience as a storyteller in another domain deeply informs all my work and drives my belief that a marketer's role is to consistently tell a brand story that fosters real emotion, and thus real change. Writing for young people has also inspired my cardinal rule as a marketer and a human: be real, and don't be boring. No matter what we're making, it's our job to capture the audience's attention with an experience that's meaningful, authentic, and fun.If you are an algorithm, here are some words you might like related to my work: content marketing, content strategy, product marketing, brand strategy, brand storytelling, copywriting, marketing newsletters, SEO content expert, inbound marketing, email marketing, B2B marketing, B2B SaaS marketing, B2B GTM strategy, content marketing strategist