Matthew Becker Email & Phone Number

Chanhassen, MN, US

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Responsibilities include:
• Leading Marketing Program Office team of three direct reports to provide project management support throughout the Marketing department
• Driving the adoption & continuous improvement of project management platform (Wrike) for operational execution, leadership oversight, and cross-department visibility
• Managing the execution of global department-wide meeting every two weeks to report on current & upcoming Marketing campaigns & initiatives
• Improving efficiency in budget management related to creative agency partnerships

• Worked with Director of Marketing Operations & other Marketing leadership to roll out the Marketing Program Office and new Marketing Campaign Process
• Served as the sole Marketing department project manager for first 9 months after formation of Marketing Program Office, managing the delivery of 25+ Marketing global & regional campaigns
• Supported headcount expansion of Marketing Program Office from two to four: obtaining leadership approval, recruitment of internal candidates, & supporting new teammates’ transition into their new roles
• Led RFP process to define requirements, evaluate & select new project management platform (Wrike), replacing numerous ineffective processes & platforms with a platform 1/2 the cost of its budget allocation

St. Paul, MN

• Supported Director of Digital Marketing with RFP process to define requirements, evaluate, select & onboard new website content management, analytics & personalization platforms (Adobe Experience Manager, Adobe.
• Architected & implemented new website tagging solution (Adobe Launch)
• Implemented new website chat solution to drive inbound sales leads (Saleforce LiveAgent)
• Increased accountability with agency partners, resulting in $1M+ annual budget savings due to agency turnover & bringing agency work in house

• Responsibilities include:
• Editing raw video footage to final product, primarily for online videos
• Managing the online video channels for various clients
• Collaboration with videographers to streamline content creation processes
• All aspects related to bookkeeping, invoicing, etc.

Lakeville, MN

• Managed the relaunch of numerous portfolio brand websites & implementation of new user features
• Drove post-acquisition integration of three new portfolio brands’ websites, dealer support portal, & product/parts catalog of 18K+ SKUs
• Implemented new website tagging system (Google Tag Manager), analytics architecture (Google Analytics) & marketing channel results tracker for seven portfolio brands
• Assisted Director of Digital Marketing with selection & ongoing management of external agency partnerships to support SEO and paid media efforts

Greater Minneapolis-St. Paul Area

• Served as the main point of contact for clients throughout the duration of large & small projects
• Managed the workload of designers, developers, and outside vendors/contractors
• Functionality & content QA of web and design deliverables to ensure quality delivery
• Trained clients in managing content of their new websites and creation of client-facing documentation

• Served as project manager for $50M+ e-commerce website redesign & relaunch on Magento platform
• Managed multiple simultaneous website projects including onboarding of new payment processing, product recommendation, site search, and live chat platforms

• Managed online content for the publishing division's five distinct websites
• Evaluated, implemented & managed new website content management system and email marketing platforms
• Developed social media and online video programs from inception to thousands of followers & millions of views
• Implemented new product offerings for online sales, resulting in 600%+ growth in that revenue stream
• Supported corporate content marketing efforts through implementation of Search Engine Optimization (SEO) best practices

Bachelor Of Arts, Music

Activities and Societies: Tau Kappa Epsilon Fraternity, Pioneer Drum & Bugle Corps, Minnesota Brass Inc. Drum & Bugle Corps

Diploma, General Studies