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Susan Becker personal email
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A consummate operational generalist and executive, I have years of experience in primarily early-stage tech- and tech-enabled startups, including running (and successfully exiting) my own. I thrive and add the most value at that sweet spot around 10 employees -- when it’s time to build for scale, a very different proposition than when the entire team can fit around a ping pong table. I’ve repeatedly witnessed this as a painful inflection point, as change is required, brand definition is often weak, staff is frustrated, and you simply can’t continue to do things the way they’ve been done. I can create order out of the natural chaos that often results from growth without supporting infrastructure, or I can build the systems you’ll need from scratch *before* chaos reigns. My marketing background helps me understand that every business process involves a customer group with an acquisition and retention journey all its own. Understanding software development has trained my brain to think in terms of requirements, user stories, if/thens and triggers, boiling everything down into discrete data points and what we need to do with them. I combine experience with intuition, look at every organization as a system, always drive for brand to be defined and imbued in every aspect of a business, and document, document, document. My ultimate goal for every business process is two steps: 1) log in, and 2) follow the prompts. I’ll always try to get as close to that as possible. (I build Salesforce orgs at every chance I get.)Ultimately, I am a creator, a builder, an optimizer, a problem solver, a data hound, a quick study and a constant learner, providing holistic, strategic value at 10,000 feet and making things happen at 10. Bring me into your early-stage startup at the beginning, or into your organization around the employee no. 10 mark – either way, I’ll provide high value with the data to back up that statement.
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Interim Director Of OperationsThe Social Changery Jan 2024 - Apr 2024Sacramento, California, Us -
Operations ConsultantThe Social Changery Sep 2023 - Dec 2023Sacramento, California, Us
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Advisor & Content Marketing ConsultantFamily Laundry Dec 2019 - Sep 2023Oakland, Ca, UsSold LaunderBot to this Bay Area app-based pickup & delivery laundry service and continued to advise and provide content marketing. -
Manager, MarketingGsc Jul 2022 - Dec 2022Oakland, Ca, UsDipped a toe in the non-tech waters as the first dedicated marketing hire for the Port of Oakland’s biggest drayage, transloading and logistics company, serving some of the world’s biggest retailers, manufacturers and brands. • Managed and executed company-wide rebrand following corporate reorganization and repositioning• Performed company-wide audit of marketing function, gathering requirements and asks from cross-functional leadership and stakeholders• Engaged marketing in acquisition and retention efforts across client, HR and carrier customer segments• Created data-driven strategic plans for social media marketing, content marketing and client communications as well as brand messaging framework and overall marketing plan• Generated internal marketing/storytelling content around company history, executive road trips, organizational growth, etc.• Managed and executed internal events to generate excitement, loyalty and affinity and strengthen company culture• Managed internal and external resources executing on SEO, website updates, PR, branding, Hubspot, Salesforce, sponsorships and copywriting -
Editorial & Branding ConsultantClimactic Jun 2022 - Jul 2022San Francisco, Ca, UsManaged creation of brand messaging and site copy for launch of Climactic.vc, a green tech venture capital firm bringing planet-saving technologies to market at tech startup-level speed and scale. -
Marketing ConsultantMike'S Paddle Jun 2021 - Aug 2021* Performed in-depth competitive analysis across class, community, kids and retail silos, surfacing opportunities for growth, expansion and brand differentiation* Managed the relaunch of MikesPaddle.com on the Shopify platform to improve UX and user flow, add an additional location, and apply a renewed focus on the Mike's Paddle Team as a brand asset* Created a strategic multi-channel marketing plan to include KPI benchmarking, platform upgrades, and a data-driven and retention-minded focus -
Founder/CeoLaunderbot Aug 2013 - Dec 2019Launched and led a ‘first of its kind in the East Bay’ pickup and delivery laundry service. Acquired in 2019. • Created a profitable and growing service venture with a loved brand and delighted customers.• Managed third-party technical platform integrations for processing, delivery and operational insight and management.• Created and continually optimized all systems, processes, workflows and vendor partnerships.• Built a team of DriverBots to provide a superior level of service for pickup and delivery.• Designed and provided exacting and unique standards for customer engagement and the end product. -
Director, Marketing & Sales OpsTout.Com Nov 2011 - Apr 2013San Francisco, Ca, UsManaged B2C, B2B and developer acquisition & retention initiatives and created and managed the sales enablement infrastructure for this video platform.• Led the pivot from a B2C social media product to a B2B video ad platform by leading development of a custom Salesforce org, designing and executing key points along the sales funnel, and providing real-time data and insight to sales reps and stakeholders.• Managed various brand, acquisition, retention and messaging initiatives, as well as events and developer marketing efforts.• Highly-depended-upon department director, providing continuous insight and recommendations to a remote CMO for department resource allocation and stack ranking, and provided marketing representation on cross-functional teams. -
Product ManagerFreestyle Capital Aug 2011 - Nov 2011San Francisco, Ca, UsManaged the development and launch of a new web site for this seed-stage investment partnership, creating a unique voice and clear differentiation from its competitors.• Created content and collected assets for communicating company, partner and founder fabulousness, working with outside creatives and managing the 3rd party agency. -
Primary Caregiver And Busy BeeVarious Companies Dec 2001 - Aug 2011Greenwich, Ct, UsWhile raising children, I kept my brain and creativity active through a variety of professional projects:* The Red Pill Parents: I launched a blog for conscious parents and wrote about nutrition, parenting, sustainability and media.* FYI Living: As a contributing writer to this online source of medical information, I distilled complex scientific studies into summarized articles targeted toward a general consumer audience.* The Junior Service League: As a volunteer fundraising chair, I created a custom Salesforce org and collateral for financial and in-kind donations, increasing the raise from the previous year by 275%.* DiMartino Chiropractic: As a consultant, I created a marketing plan for this SMB medical office.* Art Patrons: I created personalized multimedia artwork to commemorate major life events in patrons' personal and professional lives. -
Manager, Marketing, Sales Ops And ProductAol May 2000 - Aug 2001New York, Ny, UsManaged revenue and sales initiatives, as well as the SHOUTcast product for AOL Music. -
Marketing ManagerSpinner.Com May 1998 - May 2000DeCreated the customer support function and managed acquisition & retention programs, promotions and events. -
Manager, Editorial & PrExcite@Home Jun 1996 - Nov 1997Managed editorial product, corporate PR and brand marketing programs. -
Editorial Product ManagerApple Feb 1995 - May 1996Cupertino, California, UsGenerated revenue for the company by managing a team of 13 in creation of editorial content, sold to Excite. -
Assistant CoordinatorBoulder Community Network Jan 1995 - Jan 1996Boulder, Co, UsHelped build the second web-based community network in the world.
Susan Becker Skills
Susan Becker Education Details
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University Of Colorado BoulderNews-Editorial With Honors
Frequently Asked Questions about Susan Becker
What is Susan Becker's role at the current company?
Susan Becker's current role is Director of Operations.
What is Susan Becker's email address?
Susan Becker's email address is be****@****uth.net
What is Susan Becker's direct phone number?
Susan Becker's direct phone number is +151022*****
What schools did Susan Becker attend?
Susan Becker attended University Of Colorado Boulder.
What skills is Susan Becker known for?
Susan Becker has skills like Writing, Brand Implementation, Non Profit Development, Salesforce.com, Cross Functional Relationship Building, Social Media Strategy, Brand Development, Early Stage Startups, Corporate Branding, Revenue Operations, Start Ups, Software As A Service.
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