Susan Becker Email & Phone Number

Sacramento, California, Us

Sacramento, California, Us

Oakland, Ca, Us

Sold LaunderBot to this Bay Area app-based pickup & delivery laundry service and continued to advise and provide content marketing.

Oakland, Ca, Us

Dipped a toe in the non-tech waters as the first dedicated marketing hire for the Port of Oakland’s biggest drayage, transloading and logistics company, serving some of the world’s biggest retailers, manufacturers and brands. • Managed and executed company-wide rebrand following corporate reorganization and repositioning• Performed company-wide audit of marketing function, gathering requirements and asks from cross-functional leadership and stakeholders• Engaged marketing in acquisition and retention efforts across client, HR and carrier customer segments• Created data-driven strategic plans for social media marketing, content marketing and client communications as well as brand messaging framework and overall marketing plan• Generated internal marketing/storytelling content around company history, executive road trips, organizational growth, etc.• Managed and executed internal events to generate excitement, loyalty and affinity and strengthen company culture• Managed internal and external resources executing on SEO, website updates, PR, branding, Hubspot, Salesforce, sponsorships and copywriting

San Francisco, Ca, Us

Managed creation of brand messaging and site copy for launch of Climactic.vc, a green tech venture capital firm bringing planet-saving technologies to market at tech startup-level speed and scale.

* Performed in-depth competitive analysis across class, community, kids and retail silos, surfacing opportunities for growth, expansion and brand differentiation* Managed the relaunch of MikesPaddle.com on the Shopify platform to improve UX and user flow, add an additional location, and apply a renewed focus on the Mike's Paddle Team as a brand asset* Created a strategic multi-channel marketing plan to include KPI benchmarking, platform upgrades, and a data-driven and retention-minded focus

Launched and led a ‘first of its kind in the East Bay’ pickup and delivery laundry service. Acquired in 2019. • Created a profitable and growing service venture with a loved brand and delighted customers.• Managed third-party technical platform integrations for processing, delivery and operational insight and management.• Created and continually optimized all systems, processes, workflows and vendor partnerships.• Built a team of DriverBots to provide a superior level of service for pickup and delivery.• Designed and provided exacting and unique standards for customer engagement and the end product.

San Francisco, Ca, Us

Managed B2C, B2B and developer acquisition & retention initiatives and created and managed the sales enablement infrastructure for this video platform.• Led the pivot from a B2C social media product to a B2B video ad platform by leading development of a custom Salesforce org, designing and executing key points along the sales funnel, and providing real-time data and insight to sales reps and stakeholders.• Managed various brand, acquisition, retention and messaging initiatives, as well as events and developer marketing efforts.• Highly-depended-upon department director, providing continuous insight and recommendations to a remote CMO for department resource allocation and stack ranking, and provided marketing representation on cross-functional teams.

San Francisco, Ca, Us

Managed the development and launch of a new web site for this seed-stage investment partnership, creating a unique voice and clear differentiation from its competitors.• Created content and collected assets for communicating company, partner and founder fabulousness, working with outside creatives and managing the 3rd party agency.

Greenwich, Ct, Us

While raising children, I kept my brain and creativity active through a variety of professional projects:* The Red Pill Parents: I launched a blog for conscious parents and wrote about nutrition, parenting, sustainability and media.* FYI Living: As a contributing writer to this online source of medical information, I distilled complex scientific studies into summarized articles targeted toward a general consumer audience.* The Junior Service League: As a volunteer fundraising chair, I created a custom Salesforce org and collateral for financial and in-kind donations, increasing the raise from the previous year by 275%.* DiMartino Chiropractic: As a consultant, I created a marketing plan for this SMB medical office.* Art Patrons: I created personalized multimedia artwork to commemorate major life events in patrons' personal and professional lives.

New York, Ny, Us

Managed revenue and sales initiatives, as well as the SHOUTcast product for AOL Music.

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Created the customer support function and managed acquisition & retention programs, promotions and events.

Managed editorial product, corporate PR and brand marketing programs.

Cupertino, California, Us

Generated revenue for the company by managing a team of 13 in creation of editorial content, sold to Excite.

Boulder, Co, Us

Helped build the second web-based community network in the world.