Beck Havens Email & Phone Number

Houston, Tx, Us

- Developed & supervised paid media strategy across 30+ in-house brands (many with >$2 million in annual ad-spend) as well as clients for various digital platforms & audiences to show ads, and set budgets across audiences.- Flighted social media, podcast, search, and programmatic ads, typically with higher-than-benchmark CTRs, including a click-to-call campaign with over a 3% result rate. - Optimized google search lead generation ads from a 2 month period - the CPA started at $5.07, and two months later the optimizations were pulling a $3.27 CPA.- Raised the highest ROAS and amount of donation dollars they’d ever received for a client’s end of year campaign. - Lowered a cost per active app user from $12.37 in January, 2024 down to $6.35 in March, 2024.- Conceptualized & performed A/B tests, appropriately interpreting and expressing findings (such as top performing content and images) into future tests, and trained design & copy staff on holistic findings and learnings to incorporate.- Supervised small teams of earlier-career political operatives, coaching them to develop their skills and iterate off successes. Investigated an alleged client underspend, and the investigation saved the agency over $45,000.

Bachelor Of Arts (B.A.), English Writing, 3.27

Activities and Societies: Hogwarts Irregulars, Feminist Alliance

Master'S, Nonprofit Management, 4.0