Becki Butler Fcim Minstd Email & Phone Number

Auckland, NZ

Auckland, NZ

Tax Traders is a certified B-corp business providing all New Zealand businesses with smart fin-tech so they can pay their provisional tax when and how they want with significant savings. We believe the tax system should be fair and transparent, and the benefits of that tax system should be easily available to all taxpayers. This purpose has led Tax Traders.

51% of the population are women, yet we receive 2.2% of the capital. This is statistically impossible without massive bias designed into our systems and structures. Coralus is a global perpetual fund and community of radically generous women transforming the way we fund, support and celebrate women-led Ventures working on the World’s To Do List. Since.

Auckland, Auckland, NZ

• Marketing budget $31.5M
• Leading strategy and marketing for The Warehouse
• Part of the team to lead the business transformation to agile as the Product Owner of two cross functional squads; Omnichannel CX and Strategy
• Built and led the multi-business teams who delivered complex and high budget collaborations for Kiwi Scrabble and Goodnight Kiwi
• In housed production of Warehouse Stationery marcomms reducing agency fees by $2m per year.
• Developed a total staff of 16, previously two teams with an engagement score of 46% into a high-performing team with scores in line with the business benchmark of 78%.

Auckland, NZ

During this time, I renovated and sold a house in the UK, relocated from the UK to NZ and renovated a second house. I also did a 7-month mat cover contract at TVNZ as a Content Strategy Manager.

Surrey, Whyteleafe, GB

• Winner: Best Retail and Home Shopping Campaign for two consecutive years for Ann Summers. Campaign Media Awards 2011 and 2012, UK
• Winner: Design Team of the Year for Ann Summers and FITCH. Retail Week Interiors Awards 2012, UK
• Winner: Best Newcomer to TV and Best Use of Low Budget for Ann Summers. Thinkbox awards 2012, UK
• Leading the business as part of the Operating Board with P&L accountability and responsibility for budgets of £2 million+
• Leadership and development of four teams; Creative and production, Marketing, PR and Visual Merchandising. Tasked with delivering a measurable step-change in consumer and industry brand perception
• Providing strategic direction and structure in the creation and delivery of the multichannel marketing plan enabling a compelling and consistent proposition to be delivered across four sales channels (ecommerce.

London, England, GB

• Strategic development and delivery of the multichannel marketing plan for womenswear and accessories (61 department stores) via Digital, Retail, Direct Marketing, Experiential and more
• Delivered the high profile launch of Biba
• Provide cross functional leadership to 20+ buying teams, marketing services team etc
• Developing strategy for and managing a roster of media, creative, digital and marketing agencies as well as an in-house team to deliver marketing campaigns across Digital, Retail, Direct Marketing, Experiential and.

Leamington Spa, Warwickshire, GB

• Leadership and development of the retail marketing team and agencies
• Marketing P&L accountability, responsible for setting and managing budgets in excess of £2m plus store opening budgets
• Providing strategic direction in the creation and delivery of the retail marketing plan to over 5 million customers and prospects plus customer recruitment to deliver 105,000 new recruits each year
• Responsible for forecasting retail prospect and customer recruitment and conversion along with marketing response and footfall analysis to determine metrics including ROI
• Delivery of marketing campaigns via Retail, Experiential and Events, Direct Marketing, OOH advertising and more
• Strategic development and management of business’s market and consumer insight programme

Royston, Hertfordshire, GB

• Winner: Emerging Retailer of the Year. Retail Week Awards 2007, UK
• Leading Hotel Chocolat from a pure-play online business to an established bricks and mortar retailer: Delivering approx £33m annual retail revenue to the business within 3 years from a standing start.
• Opening and management of 22 stores (average T/O £1.5 million GBP each) and a store opening team making 16 direct reports plus external creative and PR agencies. Directing the customer service policy and set and manage.
• Leadership and development of 150 retail team members and a head office team of 5
• Responsible for strategic development and delivery of the retail marketing plan inc all marketing communications and PR including print and outdoor advertising, DM, email and media buying. Budget of £500K
• Responsible for store design, visual communications and window displays, VM guidelines, bespoke POS and POP.

I relocated to the UK in July of 2004. Prior to this time I worked in New Zealand for Estee Lauder Companies and Portmans, a 130 store Australasian fashion multiple.

Certificate, Business Strategy - Profit And Purpose

Marketing

Bachelor Of Business, Double Major: Marketing And Finance

Certificate In Art And Design, Art And Design

Education record