Tax Traders is a certified B-corp business providing all New Zealand businesses with smart fin-tech so they can pay their provisional tax when and how they want with significant savings. We believe the tax system should be fair and transparent, and the benefits of that tax system should be easily available to all taxpayers. This purpose has led Tax Traders to invest heavily in technology so that the complex is made simple, the manual is automated, and long expensive processes are made instant, affordable, and accessible. We believe in the power of business to be a force for good in society and a strong commitment to social justice sits at the heart of everything Tax Traders does.

51% of the population are women, yet we receive 2.2% of the capital. This is statistically impossible without massive bias designed into our systems and structures. Coralus is a global perpetual fund and community of radically generous women transforming the way we fund, support and celebrate women-led Ventures working on the World’s To Do List. Since launching in 2015, 7000 women Activators in five countries have collectively loaned out $7M+ to support 107 women-led Ventures. All of our selected Ventures at Coralus are working on at least one of the United Nations Sustainable Development Goals and measuring impact related to that goal. Our goal is to reach 1M women Activators and a $1B perpetual fund which will support 10,000 women-led Ventures each year for generations to come. https://coralus.world/

● Marketing budget $31.5M ● Leading strategy and marketing for The Warehouse ● Part of the team to lead the business transformation to agile as the Product Owner of two cross functional squads; Omnichannel CX and Strategy ● Built and led the multi-business teams who delivered complex and high budget collaborations for Kiwi Scrabble and Goodnight Kiwi● In housed production of Warehouse Stationery marcomms reducing agency fees by $2m per year.● Developed a total staff of 16, previously two teams with an engagement score of 46% into a high-performing team with scores in line with the business benchmark of 78%.● P&L accountability (Warehouse Stationery) for e-commerce (sales $2m), B2B (sales $55m) and marketing budgets of over $12m.● Winner: Nine NZ and international awards across Festival of Media Awards APAC, Beacons Media Awards, Effie Awards and NZ Marketing Awards.

During this time, I renovated and sold a house in the UK, relocated from the UK to NZ and renovated a second house. I also did a 7-month mat cover contract at TVNZ as a Content Strategy Manager.

● Winner: Best Retail and Home Shopping Campaign for two consecutive years for Ann Summers. Campaign Media Awards 2011 and 2012, UK● Winner: Design Team of the Year for Ann Summers and FITCH. Retail Week Interiors Awards 2012, UK● Winner: Best Newcomer to TV and Best Use of Low Budget for Ann Summers. Thinkbox awards 2012, UK● Leading the business as part of the Operating Board with P&L accountability and responsibility for budgets of £2 million+● Leadership and development of four teams; Creative and production, Marketing, PR and Visual Merchandising. Tasked with delivering a measurable step-change in consumer and industry brand perception● Providing strategic direction and structure in the creation and delivery of the multichannel marketing plan enabling a compelling and consistent proposition to be delivered across four sales channels (ecommerce, wholesale, 7000 independent sales agents and 150 retail stores across the UK, Ireland and Spain) across the entire media spectrum including digital, TV, OOH and more● Responsible for creating and managing a virtuous circle of consumer research starting with the strategic development of the company’s market and consumer insight programme, providing cross-functional leadership to ensure progress towards resulting business-wide KPI’s and ensuring research informs long-term business strategy● Developing strategy for, and providing leadership to, a roster of media, creative, digital and marketing agencies as well as an in-house team ● Responsible for driving the implementation of a new brand including marketing communications, new store design, catalogue design and website design● Developing innovative internal and external partnerships to deliver a step change in brand perception, engage consumers and maintain brand loyalty. Includes pop up store partnership with Selfridges and moving into wholesale with Shop direct group.

● Strategic development and delivery of the multichannel marketing plan for womenswear and accessories (61 department stores) via Digital, Retail, Direct Marketing, Experiential and more● Delivered the high profile launch of Biba ● Provide cross functional leadership to 20+ buying teams, marketing services team etc ● Developing strategy for and managing a roster of media, creative, digital and marketing agencies as well as an in-house team to deliver marketing campaigns across Digital, Retail, Direct Marketing, Experiential and Events and more

● Leadership and development of the retail marketing team and agencies● Marketing P&L accountability, responsible for setting and managing budgets in excess of £2m plus store opening budgets● Providing strategic direction in the creation and delivery of the retail marketing plan to over 5 million customers and prospects plus customer recruitment to deliver 105,000 new recruits each year● Responsible for forecasting retail prospect and customer recruitment and conversion along with marketing response and footfall analysis to determine metrics including ROI● Delivery of marketing campaigns via Retail, Experiential and Events, Direct Marketing, OOH advertising and more● Strategic development and management of business’s market and consumer insight programme● Strategic development and delivery of a new store design concept and visual merchandising to 20 stores maximising sales and conversion ● Responsible for the on time, on budget opening of all customer facing areas in 8 new stores

● Winner: Emerging Retailer of the Year. Retail Week Awards 2007, UK● Leading Hotel Chocolat from a pure-play online business to an established bricks and mortar retailer: Delivering approx £33m annual retail revenue to the business within 3 years from a standing start. ● Opening and management of 22 stores (average T/O £1.5 million GBP each) and a store opening team making 16 direct reports plus external creative and PR agencies. Directing the customer service policy and set and manage sales targets, KPI’s, store processes and procedures as well as footfall and conversion analysis● Leadership and development of 150 retail team members and a head office team of 5● Responsible for strategic development and delivery of the retail marketing plan inc all marketing communications and PR including print and outdoor advertising, DM, email and media buying. Budget of £500K● Responsible for store design, visual communications and window displays, VM guidelines, bespoke POS and POP.● Sole responsibility for the on time, on budget opening of 10 stores per year reducing costs and increasing efficiencies in store opening processes, project managing architects and shop-fitters companies.

I relocated to the UK in July of 2004 . Prior to this time I worked in New Zealand for Estee Lauder Companies and Portmans, a 130 store Australasian fashion multiple.