Beckie Dean Email & Phone Number

Brighton, United Kingdom

My role at OneFamily involved engaging with customers, as well as a B2B audience, through various journeys to ensure satisfaction and retention. This involved:• Supporting the delivery and planning of the B2C and B2B integrated marketing and communications plan ensuring that it was designed to deliver against its sales and financial objectives, keeping the customer at the heart of everything I was doing• Management of the newsletter engagement programme across multiple products, both… Show more My role at OneFamily involved engaging with customers, as well as a B2B audience, through various journeys to ensure satisfaction and retention. This involved:• Supporting the delivery and planning of the B2C and B2B integrated marketing and communications plan ensuring that it was designed to deliver against its sales and financial objectives, keeping the customer at the heart of everything I was doing• Management of the newsletter engagement programme across multiple products, both B2C and B2B, through design and content management, integrating with social media platforms and website copy• Planning and creating content relevant for various audiences, alongside working with external content creators and influencers, ensuring in theme, and aligned with the current environment• Planning and implementing B2C integrated campaigns and communication activities, through email and direct mail, within agreed timescales and budgets • Supporting on product changes through planning and management of marketing changes across literature, email communications, website copy and sales journeys, in line with meeting deadlines• Working with key stakeholders across the business to maximise all marketing opportunities• Using market research, data analysis and customer insight to contribute to the success of campaign activity• Implementing a reporting framework within Google Analytics and dashboard for marketing activity, producing regular reports and updating dashboards when required Show less

Haywards Heath

My job role at First Central involved ensuring continued growth in direct acquisition and retention through various marketing activity with the use of a wide range of e-marketing tools and techniques.This involved:•Using email & SMS platforms, such as Dotmailer and Txtlocal, on a regular basis for targeted marketing campaigns as well as maintaining reporting across all campaign activity to assess the success rate and act on feedback to consistently improve. • Avanced PPC campaign… Show more My job role at First Central involved ensuring continued growth in direct acquisition and retention through various marketing activity with the use of a wide range of e-marketing tools and techniques.This involved:•Using email & SMS platforms, such as Dotmailer and Txtlocal, on a regular basis for targeted marketing campaigns as well as maintaining reporting across all campaign activity to assess the success rate and act on feedback to consistently improve. • Avanced PPC campaign management and reporting including creating ads and monitoring cost levels on both AdWords and Bing Ads and reporting back results. As well as aligning PPC with the SEO strategy.• Creating and managing social media campaigns for various marketing campaigns across Facebook, Twitter and Instagram and monitoring the results by using their built in analytics tools to assess success rates and report back.• Managing review platforms and the delivery of the reviews program and providing results and recommendations into customer insight function.• Management and delivery of campaign landing pages to achieve tracked sales and clear messaging for customers as well as ensuring campaign journeys are made to be effortless.• Supporting the management of the customer loyalty platform.• Managing the cashback affiliation programme with suppliers and optimising promotions and advertising to increase sales.I also gained skills in regular use of the below:• Microsoft Office - Excel, Powerpoint, Word• Adobe Creative Cloud - Photoshop, InDesign• Google Analytics & Google Search Console Show less

Haywards Heath

Brighton

I changed roles from sales assistant to a department specialist, working in the department of denim, to then moving to the back of store and working with product. The skills I gained include:• Visual merchandising - moving product to set places ensuring it worked with the surrounding area• Training staff - helping new staff enrol into their roles and answering any questions or queries they have• Monitoring product levels on the floor • Product replenishment - ensuring enough… Show more I changed roles from sales assistant to a department specialist, working in the department of denim, to then moving to the back of store and working with product. The skills I gained include:• Visual merchandising - moving product to set places ensuring it worked with the surrounding area• Training staff - helping new staff enrol into their roles and answering any questions or queries they have• Monitoring product levels on the floor • Product replenishment - ensuring enough stock was on the floor and filling rails up with all sizes available• Preparing and planning for sales/promotions/moves on the shop floor• Strong knowledge of products and stock level Show less

Brighton, United Kingdom

I previously worked in the retail store New Look. I worked part time on the shop floor as a sales assistant.The skills I gained included:• Customer service - helping customers with any questions or queries• Personal shopping - assisting customers in their purchase decision by providing information and help with any requests• Cash handling - working on tills to put new sales through as well as exchanges and refunds• Maintaining the shop floor - ensuring product was in the… Show more I previously worked in the retail store New Look. I worked part time on the shop floor as a sales assistant.The skills I gained included:• Customer service - helping customers with any questions or queries• Personal shopping - assisting customers in their purchase decision by providing information and help with any requests• Cash handling - working on tills to put new sales through as well as exchanges and refunds• Maintaining the shop floor - ensuring product was in the correct place and looked representable by picking it up off the floor and tidying Show less

Mini Mba, Marketing, B

I completed the Mini MBA course which involved 12 modules covering content and theories that are taught in the marketing core class on MBA.

Professional Certificate In Marketing, Marketing, Distinction

I previously finished a course with The Chartered Institute of Marketing which involved three modules: Marketing, Integrated.

Level 3 Foundation Extended Diploma, Photography

I took a one year course following on from A Levels focused on Photography. It would involve producing my own images which were to a set.