Managing a the digital marketing team to support and oversee all digital activities globally - executing our brand and proposition online, driving engagement and demonstrating ROI to support the business wide initiatives, and benchmark against objectives.

My role focused on management of the team, and developing/delivering the digital strategy for web and email, while working closely with the wider events/PR/BD teams to collaborate on all outputs.

- overseeing and managing all firm email marketing communications- strategic development of external website including planning, developments, day-to-day CMS and issue management, stakeholder engagement and liaising with third part agency- strategic development of email marketing including improving deliverability, responsiveness, user journey, and reporting/analysis to provide recommendations to stakeholders- regular use of SEO tools to support development of SEO strategy, for both written content and the CMS- PPC campaign management and development- regular use and analysis of Google Analytics and DataStudio to support strategic guidance and development and planning of external website- management of all firm apps, including build and licensing - budget managementSkills carried over from previous roles include: CRM system knowledge and support; HTML and CSS skills; social media strategy and listening; project management; proofreading, formatting and housestyling of content; Photoshop, Illustrator, InDesign and PremierPro use; and event management.

- Managing and approving all firm email marketing communications.- Part of project board for the implementation of a new email marketing platform.- Providing training and support to internal stakeholders on the email marketing system.- Part of project board for implementation of new CMS platform supporting the digital marketing manager.- Website management – including editing/adding content, issue management, stakeholder engagement, working with digital agencies.- HTML and CSS skills.- Report email marketing statistics for business development, client relationship and improvement purposes.- Google analytics to produce reports for strategic guidance to development of website and business development planning.- Managing PPC campaigns.- Social media planning for projects.- Social media analytics for development and benchmarking including social listening and influencer engagement.- Support for CRM system – searching/reporting/management.- Creation and development of company external email engagement programme.- Content strategy and business engagement including Search Engine Optimisation (SEO).

My role as marketing assistant consisted of:- Production and management of internal and external e-communications using HTML and CSS skills.- Production and management of event e-communications, including the generation of RSVP functions linking to the CRM system, for the firm’s annual programme of 200+ events.- Assisting with the implementation of a new email marketing platform.- Updating, adding and maintaining content on the firm’s website, making use of HTML and CSS skills.- Supporting the CRM team with the management of mailing and event lists.- Monitoring and reporting of budget position, invoice payments and the firm’s investments.- Assistance with event preparation/administration and on the day support.

2010 - 2011 - Apprentice as administrative assistant for six months2011 - 2013 - Marketing assistant2013 - 2014 - Digital marketing assistantDuring my time at Berrymans Lace Mawer, I gained experience of a wide range of marketing activities and developed an extensive range of skills. Tasks I undertook include:- Forming a major part of a project board tasked with implementing a new email marketing platform.- Building and editing marketing emails using CSS and HTML skills. Collating statistics to help analyse ROI.- Making daily updates to the firm’s websites and intranet, often making use of my knowledge of HTML and CSS.- Designing for digital platforms, using my specialist knowledge of digital design.- Designing bespoke event invitations, programmes, capability documents, teamsheets and internal desktop wallpapers.- Working with CRM systems to gauge InterAction with marketing emails and to manage applications to a client-only website.- Invoicing clients for paid events and management of the process.- Managing staff photography and manipulating photographs for publications and websites.- Assisting at events both internal and at external venues.- Preparing for events, collating delegate packs and materials.- Collating delegate feedback from events and summarising the results.- Researching and providing advice to the wider marketing team on various platforms.- Management of stock.- Proofreading, formatting and housestyling of documents.I also attended courses on Adobe Photoshop, Adobe Indesign and QuarkXpress and received on-the-job training in HTML and CSS.