Accomplished professional in the consumer packaged goods industry with a skill set poised for the ever-changing omnichannel landscape. Experience in Sales as National Account Manager, currently in a leadership role in Digital Marketing:• Lead Advertising (Search & DSP) and Merchandising (Content & Creative) levers to drive Awareness, Conversion and Loyalty across our brands• Support Agile POD to execute Advertising and Merchandising tests, track performance and recommend scaling where appropriate• Deliver best in class Digital Shelf strategies with ongoing optimization recommendations to stay ahead of competition• Manage budget including processing invoices, submitting budget forecasts, and adapting investment as needed • Partner with Customer Retail Media team and our Advertising Agency team to strategize and execute our investments in driving digital KPIs • Identify, explore, and recommend emerging Advertising/Merchandising partnerships that will accelerate our capabilities and unlock future growth • Deliver performance updates to key stakeholders and share best practices for implementation across Pure-Play eCommerce and Omnichannel customers• Partner with cross-functional teams (Creative, Regulatory Affairs, Scientific Affairs) to ensure Content and Creative meet our high standards