Beckley Stover Email & Phone Number

Livonia, Mi, Us

Foster City, California, Us

Foster City, California, Us

• Create and execute email programs that are relevant and appealing to a variety of targeted audiences including industry specific, reengagement and retention programs. • Manage, and develop, the content creation of marketing collateral for LLamasoft.com in WordPress.• Serve as marketing expert for Webinars. Managing the setup and execution of 20+ customer and prospect facing webinars.• Serve as integration expert for marketing automation – ensuring third party systems (Salesforce, GoToWebinar, Sitecore, Bizzabo) seamlessly integrate into the existing marketing tools that are used. • Developed scoring and grading models to qualify leads. • Build and assemble emails, HTML templates, landing pages, and forms, manage list pulls and uploads for digital campaigns. • Segment and leverage the marketing automation database for efficient and effective campaign targeting. • Utilize A/B testing to experiment with subject line, content, and offers and optimize based on results. • Document marketing automation processes, programs and procedures.

Göttingen, Lower Saxony, De

Madison Heights, Mi, Us

Manage the strategy and day to day operations of the award winning email marketing program for Moosejaw. Responsible for YOY sales growth of over 65% from 2012 to 2013, and over 1,000,000 site visits in 2013. Duties include program strategy, the HTML code development, execution of email deployment, and post deployment analysis.

Madison Heights, Mi, Us

• Assisted in strategy, development, design and execution of effective email, SMS and social marketing campaigns for both BB and B2C blue-chip clients.• Compiled and maintained reports tracking the chief measuring statistics (click-thru-rates, ROI, etc) for clients.• Developed and managed the strategy, daily monitoring, and analytics for multiple Search Engine Marketing campaigns.• Compiled and analyzed client email campaign metrics for entire client base including benchmarking against industry standards and provide clients with comprehensive reports and recommendations based upon findings.• Managed the sponsorships and content of EmailStatCenter.com, ensuring the site contains the most up to date email industry metrics and research.

Lilburn, Georgia, Us

• Participant in the Betty F. Jaynes Internship Program- a program designed to educate its six selected interns in all aspects of a professional athletic association including marketing, community relations and event management.• Assisted in the coordination and activation of all sponsor related programs at WBCA national convention (luncheons, parties, and award presentations).• Participated in the planning and execution of the Think Pink initiative. Over 1100 schools participated and helped to raise over $930,000 for breast cancer research.• Managed a VIP/Sponsor database.• Worked internally with WBCA Events, Media, and Membership departments on sponsor related projects (sponsor signage, credentialing, convention programs, ads, tickets, etc)• Supported Chief Operating Officer with administrative and legislative duties including mailing, typing, and filing.

Worked under Treasury bond and arbitrage specialist, shadowing industry experts.Prepared and arranged daily number summaries and news briefs on relevant industry topics.Glorie Be and Bondurant

• Conducted Client Representation marketing research.• Compiled and updated client and organization website information.• Researched client gift information.• Organized and updated client merchandise inventory.• Assisted with faxing, copying, shipping, and other administrative duties

Bachelor Of Arts, Economics

Masters Of Science In Management, Mangagement

Education record