Pam Beck Email and Phone Number
Pam Beck work email
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Pam Beck personal email
Problem-solver at heart and an experienced insights professional who is curious, driven, and passionate about marketing insights and analytics. I am a product marketing leader with expertise in developing customer-driven marketing strategies based on consumer insights, competitive and market trends, and brand objectives. I have been particularly successful in seamlessly moving from tactical execution to strategic vision by combining analytical and creative skills to drive business results. I’m always looking for opportunities to learn and take on new challenges. That mindset has led me to work with public and private companies across industries including technology services and consulting, market research services, retail, and consumer packaged goods. One of my strengths is building teams that value cross-functional working relationships. I strive to serve as a trusted advisor for my team members and stakeholders at all levels of the organization. Please feel free to contact me via LinkedIn - I’m always open to meeting new people and expanding my professional network!
Nielseniq
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Director Advanced AnalyticsNielseniq Jun 2023 - PresentChicago, Illinois, Us
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ConsultantBig Chalk Jan 2023 - May 2023Evanston, Il, UsClient-facing consulting role focused on insights & analytics, innovation research, and marketing management. -
Director Of Product Marketing InnovationAsurion Feb 2021 - Sep 2022Nashville, Tennessee, UsLead a team of two product marketers who research and design experiences, products, and services to empower customers to buy and use technology devices and services. - Manage a $1M research project with an external partner to explore a 3-5 year innovation roadmap, to create consumer-led outcomes that will provide long-term growth and meet financial performance goals. - Introduce consumer insights approaches to evaluate new and existing product growth potential through the lens of consumers, markets, and competitors. - Influence Asurion’s product marketing strategy by interpreting, synthesizing, and effectively communicating the results from market research to bring customers to the forefront of strategy development. -
Director Of Marketing StrategyAsurion Feb 2020 - Jan 2021Nashville, Tennessee, UsGuided a team of two internal consultants who provided Asurion leaders with a unique, informed perspective on business initiatives to improve short and long-term financial outcomes.- Strengthened business partnerships by providing strategic direction on using consumer insights to solve business problems and to enable marketing strategy thought leadership. - Opened a new market for Asurion’s technical support services by partnering with enterprises to enable employees to work remote.- Provided deep subject matter expertise on emerging technology by synthesizing external research, showcasing company case studies, and identifying strategic marketing plans.
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Director Of Convenience Retail AccountsNielsen Sep 2018 - Feb 2020New York, Ny, UsCultivated strong relationships with senior leadership at nine retail accounts to identify opportunities to expand Nielsen’s reach within the convenience retail channel.- Negotiated and executed proposals for mutually agreeable partnerships, with new and existing accounts. Exceeded quotas, resulting in a 60% revenue increase. - Maximized adoption of Nielsen products and services by diagnosing retail account business problems and facilitated consulting engagements providing strategic direction on the sourcing and use of data and insights. - Collaborated with cross-functional internal and external stakeholders to ensure a smooth delivery of Nielsen products and services to balance account satisfaction, timing, and budget targets. -
Director Of Client ConsultingNielsen Apr 2017 - Sep 2018New York, Ny, Us- Fostered a collaborative culture by recruiting and supporting the career development of 10 team members. Directly manage 3 marketing consultants who provide data-driven solutions to a consumer packaged goods company.- Led business development and long-term strategic planning for consumer research initiatives across business units to capture $1.2M in incremental revenue for Nielsen.
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Associate Director Of Client ConsultingNielsen Oct 2014 - Mar 2017New York, Ny, UsDirected a team of three consultants who leveraged analytical skills to influence client decisions around brand management, three-year innovation plans, price and promotion strategies, and marketing investments. - Conducted a competitive analysis for a client that identified $78.4M sales risks due to increased distribution, brand awareness, and in-store promotions of a consumer-packaged goods market leader.- Created a marketing program to improve brand positioning aligned with consumer trends, resulting in a 57% reduction in brand volume declines.- Identified $24.2M in annual sales opportunity by launching 11 new items per year to align with category averages and improved innovation launch execution to align with a top competitor.
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Unit ManagerAltria Group, Inc. Jan 2008 - Sep 2014Richmond, Virginia, UsManaged the sales, distribution, and consumer engagement services for the organization's tobacco operating companies with a budget responsibility of about $100M in annual revenue. -
Sales Development AssociateAltria Group, Inc. Jan 2007 - Dec 2007Richmond, Virginia, UsLed a team of six Territory Sales Managers (TSMs). Honed motivational leadership, coaching and performance management skills. Developed and facilitated training programs to new and seasoned TSMs. Leveraged business analysis to identify key market opportunities and implement targeted business strategies.
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Territory Sales ManagerAltria Group, Inc. Jan 2005 - Dec 2006Richmond, Virginia, UsDrove sales to and within 150 retail accounts, with a focus on growing Marlboros’ market share. Conducted monthly sales calls to promote marketing strategies (i.e. brand introductions, price promotions, merchandising agreements and product promotions) and ensure program execution. Developed territory action plans and presented reports to senior leadership.
Pam Beck Skills
Pam Beck Education Details
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Duke University - The Fuqua School Of BusinessMaster Of Business Administration - Mba -
The University Of GeorgiaMarketing
Frequently Asked Questions about Pam Beck
What company does Pam Beck work for?
Pam Beck works for Nielseniq
What is Pam Beck's role at the current company?
Pam Beck's current role is Strategy | Insights | Marketing Analytics | Innovation | Consumer Research | Product Marketing | Customer Experience | Storytelling | Team Leader.
What is Pam Beck's email address?
Pam Beck's email address is be****@****ion.com
What schools did Pam Beck attend?
Pam Beck attended Duke University - The Fuqua School Of Business, The University Of Georgia.
What are some of Pam Beck's interests?
Pam Beck has interest in Professional Interests, Traveling, Management Training, B2b Sales Management In Cpg, Scuba Diving And Cooking.
What skills is Pam Beck known for?
Pam Beck has skills like Sales Operations, Trade Marketing, Leadership, Customer Insight, Competitive Analysis, Key Account Development, Marketing Strategy, Management, Cross Functional Team Leadership, Sales Management, Process Improvement, Forecasting.
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