FinTech, AI & blockchain.

• Led portfolio of client accounts toward company objectives, including growth management, retention, and satisfaction through digital marketing, content, SEO, and CRO operations• Approved final edits to content, ensuring that all client content is optimized for search and user experience across all content channels while remaining consistent in brand style, quality, and tone of voice• Developed omnichannel, marketing, content, and SEO strategies that support and extend both short and long-term marketing initiatives• Assists in budgeting and estimating resource requirements and timelines • Implemented content KPIs and conducts ongoing usability tests to assess the effectiveness of content• Problem solved, modified campaigns and strategies, makes recommendations and forecasts based on data and analytics • Managed vendor relations and in-house Digital Marketing Managers, Brand Specialists, Paid Media Specialists, SEM/SEO specialists, writers, editors, and content strategists• Collaborated brainstorming sessions to develop and execute fresh, innovative concepts to enhance response strategies • Developed information architecture for site builds and content restructuring, including user flows, taxonomy, wireframes, site maps, mockups, and storyboards

• Led corporate strategy, strategic planning, and strategic marketing initiatives• Managed Sr. team including Director of marketing, Content Manager, Paid Media Specialist, SEO Lead, performance marketers, and influencers• Oversaw management of client accounts and monitored marketing budgets to reduce costs, burn rate, support Gage's bottom line• Built and maintained relationships with key stakeholders, clients, and partners to build an environment for the delivery of successful, multi-platform content and designed materials• Examined the needs and priorities of new and existing clients to identify revenue-generating opportunities as well as gaps, translating data into measurable objectives and initiatives • Held weekly 1:1 meetings and provided leadership and coaching for Marketing and Content Leads to ensure business objectives and deliverables were metIndustries served: SaaS, Real Estate, Luxury Retail, eCommerce, Legal, Automotive (OEM), Neutraceuticals, Cannabis, FinTech & Insurtech, Beauty and Cosmetics, Capital markets, CPG, and Tech Startups

• Worked in tandem with Head of Marketing, Program Managers, and product teams to support Onlia's go-to-market strategy• Built and owned product content systems, collaborating with cross-functional product, UX, and design leads to drive alignment around content frameworks• Managed in-house content team and met with agency creative leads and marketing vendors regularly• Implemented the first SEO strategy with Onlia's first microsite, generating organic traffic and new audience base to prepare for product launch• Ensured application of context-appropriate tone across a wide range of Onlia's product efforts, from landing pages and social channels to promotional videos and webinars• Directed and protected Onlia's brand voice in all work, ensuring that content was relatable, accurate, and actionable • Led content and editorial calendar processes across channels, including blogs, events, social, etc.

• Responsible for all content marketing and copywriting services including, internal communications plans, newsletters, webinar production, Podcasts, scripts, white papers, case studies, RTPs, marketing collateral, social media, proofreading, editing, and blogs• Developed SEO strategies, implemented, and monitored content marketing campaigns• Performed site analyses, keyword research, and assessed link building opportunities• Information architecture and UX• Prepared marketing metrics, analytics, and ranking reports• Produced client pitches and marketing decks• Maintained maximum effectiveness while adhering to budgets, deadlines and supporting the client's bottom line• Kept up-to-date with constantly changing search engine trends and ranking factorsFor more information on A Nerd's World and their services, visit http://anerdsworld.com

A boutique agency specializing in web development, graphic design, Search Engine Optimization, e-commerce, copywriting services and photography.• Worked and collaborated with creative director, product managers, developers, designers, and business owners to conceptualize branding initiatives and copy direction• Expertise in Canadian finance, telecommunications, tech, SaaS, B2B, retail, hospitality, housing, architecture, legal, design, social justice and renewable energy• Ghostwriting using different tones to appeal to a wide range of audiences• Writing for SEO/SEM campaigns, both organic and inorganic

Managed by IQPC, The Institute for Defense & Government Advancement (IDGA) is a non-partisan information-based organization dedicated to the promotion of innovative ideas in public service and defense through live conferences and events. • Involved in conceptual content development of sales-driving collateral for military/government events• Proven ability to drive exceptional marketing campaign response rates, with a focus on new events (MHCC)• Developed internal communications strategy• Mentored junior writers and interns