Thomas Becktold

Thomas Becktold Email and Phone Number

Venture Partner, Co-Founder and Chief Marketing Officer at Insight Media Labs (formerly NewsDriver), NIMBL, Family Playbook; former CMO at Business Wire @ Family Playbook
Thomas Becktold's Location
Palm Springs, California, United States, United States
Thomas Becktold's Contact Details
About Thomas Becktold

Senior-level global marketer and corporate executive focusing on b-to-b, specifically in the news distribution, corporate communications, disclosure, content marketing and social media fields.Specialties: Content marketing, social media engagement, advertising, lead generation campaigns, public relations, measurable marketing tactics, investor relations services, media relations, public company regulatory compliance, global brand development

Thomas Becktold's Current Company Details
Family Playbook

Family Playbook

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Venture Partner, Co-Founder and Chief Marketing Officer at Insight Media Labs (formerly NewsDriver), NIMBL, Family Playbook; former CMO at Business Wire
Thomas Becktold Work Experience Details
  • Family Playbook
    Venture Partner/Co-Founder, Cmo
    Family Playbook Apr 2022 - Present
    New York, United States
    Organize legal, financial, property and personal information into a structured Family Playbook. The Family Playbook Life Organizer Kit is a physical system that provides you all the materials to easily assemble and maintain your life's key information.Family Playbook's digital platform provides a secure way to organize your life's information and to permission in collaborators to help gather and build, and recipients that you wish to share parts or all of your Playbook.
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  • Nimbl Inc
    Venture Partner/Co-Founder, Cmo
    Nimbl Inc Apr 2020 - Present
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  • Insight Media Labs
    Venture Partner/Co-Founder, Cmo
    Insight Media Labs Oct 2018 - Present
    Greater Los Angeles Area
    Insight Media Labs uses unique tech combined with hands-on management to design, target and run ad, marketing,PR and social campaigns that convert to desired results.We work with clients of all sizs, from highly targeted b-to-b organizations to local retail outlets. Our white-label services let firms expand their digital ad offerings without adding overhead.
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  • Modernist Marketing
    Founding Partner
    Modernist Marketing Aug 2014 - Oct 2022
    Los Angeles | New York | Palm Springs
    Executive management and marketing guidance for small and medium companies and non-profits, with an emphasis on helping start-ups and established companies develop and improve operations, create or reposition their brands, and launch into new market segments.• Expert at building, repositioning and strengthening global and niche brands• Passionate about identifying early market trends to gain tactical advantage• Motivational executive that attracts and retains the best talentwww.modernistmarketing.com
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  • Newsdriver
    Venture Partner/Co-Founder, Cmo
    Newsdriver Jun 2016 - Oct 2018
    Greater New York City Area
    New rules for public relations require new tools. Introducing PR in the Cloud.
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  • Business Wire, A Berkshire Hathaway Company
    Senior Vice President, Global Marketing
    Business Wire, A Berkshire Hathaway Company Dec 2006 - Aug 2014
    • Established and directed a global marketing team that successfully launched and grew the brand in new international and vertical markets, targeting corporate communications, marketing, investor relations, and public relations professionals• Developed lead-generation-based metrics to measure and refine return-on-marketing-investment, reducing the cost-per-customer acquisition by more than a third over two years• Directed successful marketing and pricing strategies as the company expanded into the U.K., Germany, France, Japan, Canada, and Hong Kong, establishing Business Wire as a top-two service provider in each market within five years • Lead internal teams and external agencies to create market research, product development and customer engagement programs that consistently delivered on time, under budget, and exceeded sales forecasts• Managed all worldwide internal and external communications programs, including public relations, social media, advertising and marketing
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  • Business Wire
    Vice President, Marketing
    Business Wire Feb 2000 - Dec 2006
    • Defined and established a unified brand promise that enabled the rapidly growing company to price offerings at a premium against established and new competitors• Developed strategic partnerships with major media and trade show organizers, moving the company quickly and credibly into new market segments in a highly cost-effective manner • Effectively established profitable revenue streams with new products and marketing programs serving ethnic markets and industry verticals including automotive, health and technology• Expanded portfolio of responsibilities to include creating and fine-tuning the company’s website and online presence
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  • Business Wire
    National Director, Marketing Projects And Events
    Business Wire Jun 1997 - Feb 2000
    • Built sales-focused marketing programs that grew revenue and dislodged the long-time market leader• Successfully focused the organization on targeting and winning technology start-up and Fortune 500 business from competitors• Developed trade show and events division that provided unique access to new business opportunities that resulted in substantial corporate revenue increases
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  • Business Wire
    Regional Manager
    Business Wire May 1990 - Jun 1997
    • Successfully launched a new sales and operations bureau in the mission-critical Orange County, CA market for the company, tripling market share• Developed a diversified client portfolio by identifying untapped technology start-ups and Fortune 500 companies, growing revenue more than 10-fold
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  • Business Wire
    Account Executive
    Business Wire May 1989 - May 1990
    • Managed major corporate accounts including Great Western Savings, Security Pacific Bank, First Interstate Bank, Times Mirror, Toyota Motors• Grew territory by more than three-fold in one year by landing major Fortune 500 accounts
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  • Business Wire
    Editor
    Business Wire May 1988 - May 1989
    • Input and proofed time-sensitive, complex press releases such as earnings reports, formatting and coding them to ensure delivery to news organizations and investor systems• Advised clients on press release distribution
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  • Hill & Knowlton
    Contractor
    Hill & Knowlton 1987 - 1988
    Marketing & Events Communications Department
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Thomas Becktold Education Details

Frequently Asked Questions about Thomas Becktold

What company does Thomas Becktold work for?

Thomas Becktold works for Family Playbook

What is Thomas Becktold's role at the current company?

Thomas Becktold's current role is Venture Partner, Co-Founder and Chief Marketing Officer at Insight Media Labs (formerly NewsDriver), NIMBL, Family Playbook; former CMO at Business Wire.

What is Thomas Becktold's email address?

Thomas Becktold's email address is to****@****mbl.com

What is Thomas Becktold's direct phone number?

Thomas Becktold's direct phone number is +131082*****

What schools did Thomas Becktold attend?

Thomas Becktold attended University Of Southern California.

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