Thomas Becktold Email & Phone Number

New York, United States

Organize legal, financial, property and personal information into a structured Family Playbook. The Family Playbook Life Organizer Kit is a physical system that provides you all the materials to easily assemble and maintain your life's key information.Family Playbook's digital platform provides a secure way to organize your life's information and to permission in collaborators to help gather and build, and recipients that you wish to share parts or all of your Playbook.

Greater Los Angeles Area

Insight Media Labs uses unique tech combined with hands-on management to design, target and run ad, marketing,PR and social campaigns that convert to desired results.We work with clients of all sizs, from highly targeted b-to-b organizations to local retail outlets. Our white-label services let firms expand their digital ad offerings without adding overhead.

Los Angeles | New York | Palm Springs

Executive management and marketing guidance for small and medium companies and non-profits, with an emphasis on helping start-ups and established companies develop and improve operations, create or reposition their brands, and launch into new market segments.• Expert at building, repositioning and strengthening global and niche brands• Passionate about identifying early market trends to gain tactical advantage• Motivational executive that attracts and retains the best talentwww.modernistmarketing.com

Greater New York City Area

New rules for public relations require new tools. Introducing PR in the Cloud.

• Established and directed a global marketing team that successfully launched and grew the brand in new international and vertical markets, targeting corporate communications, marketing, investor relations, and public relations professionals• Developed lead-generation-based metrics to measure and refine return-on-marketing-investment, reducing the cost-per-customer acquisition by more than a third over two years• Directed successful marketing and pricing strategies as the company expanded into the U.K., Germany, France, Japan, Canada, and Hong Kong, establishing Business Wire as a top-two service provider in each market within five years • Lead internal teams and external agencies to create market research, product development and customer engagement programs that consistently delivered on time, under budget, and exceeded sales forecasts• Managed all worldwide internal and external communications programs, including public relations, social media, advertising and marketing

• Defined and established a unified brand promise that enabled the rapidly growing company to price offerings at a premium against established and new competitors• Developed strategic partnerships with major media and trade show organizers, moving the company quickly and credibly into new market segments in a highly cost-effective manner • Effectively established profitable revenue streams with new products and marketing programs serving ethnic markets and industry verticals including automotive, health and technology• Expanded portfolio of responsibilities to include creating and fine-tuning the company’s website and online presence

• Built sales-focused marketing programs that grew revenue and dislodged the long-time market leader• Successfully focused the organization on targeting and winning technology start-up and Fortune 500 business from competitors• Developed trade show and events division that provided unique access to new business opportunities that resulted in substantial corporate revenue increases

• Successfully launched a new sales and operations bureau in the mission-critical Orange County, CA market for the company, tripling market share• Developed a diversified client portfolio by identifying untapped technology start-ups and Fortune 500 companies, growing revenue more than 10-fold

• Managed major corporate accounts including Great Western Savings, Security Pacific Bank, First Interstate Bank, Times Mirror, Toyota Motors• Grew territory by more than three-fold in one year by landing major Fortune 500 accounts

• Input and proofed time-sensitive, complex press releases such as earnings reports, formatting and coding them to ensure delivery to news organizations and investor systems• Advised clients on press release distribution

Marketing & Events Communications Department