Junior Marketing Consultant
Brussels Region, Belgium
Junior Marketing Intern for Pfizer, a multinational pharmaceutical and biotech corporation*Roles and Responsibilities* ◾ Crafted captivating marketing tactics that would help optimize digital interactions with Healthcare Professionals (HCP's) ◽ Created a combination of approaches that best fits the needs of patients and doctors◾ Analyzed the product life cycle of Enbrel ◽ Highlighted and examined the differences between the life cycle of Enbrel and the life cycle of a general Pharma product ◽ Proposed tactics for better optimization of the life cycle of the product◾ Liaised with dedicated mentors to develop and implement innovative solutions with clear objectives and measurable outcomes*Activities*◾ Created a doctor-patient journey map by using compact visualization to gain insights of the entire customer experience◾ Developed and analyzed the different pharma customer personas; (their demographics, needs, different pain points) needed to create a seamless customer experience ◾ Gained insights and experience to better understand the pharmaceutical company◾ Transferred knowledge and expertise within the specified business unit◾ Participated in various training activities organized by the company ◾ Built strong network with experts in the medical field