Lead the customer marketing team across multiple brands within the Consumer Products Division on the Walmart account. Brands include L’Oreal Paris, Maybelline, Garnier, Essie, Thayers, Soft Sheen Carson and Carol’s Daughter. Strategy lead for all marketing and activation planning, driving advanced strategic partnerships with Walmart through big bets and innovations.

Lead and manage all 360 marketing activity for the L’Oreal Paris brand at Walmart. Bringing the big brand national vision to life through store, digital media, 3rd party activations, content optimization, exclusive launches are more.

Creates world class Advertising campaigns such as Grocery Pickup Famous Cars (2019), World Cup (2018), Back to School Superhero’s (2017), Hypnotist Christmas campaign (2016). Management of national advertising campaigns across all platforms. Including but not limited to; TV, Digital, Social, Radio, OOH, Media Integrations. Drives strategic thought leadership, data driven decisions and creative excellence that provides a seamless experience for our customers so they can save money, and live better.Most importantly.. Having a lot of fun!

Influencer marketing, online video and media integrations with partners such as Buzzfeed Tasty. Developing a robust strategy to leverage premium 3rd party social influencers to engage, influence, and drive path to purchase along with improving positive brand perception.Walmart Mom's program manager, utilizing 22 blogger Moms to share and inspire our consumers about products and ideas from our stores and online. Support of Online Grocery Pick Up social media strategies, driving acquisition and retention across key markets.

Own and oversee the total digital creative, content and execution process for all supplier funded media, managing a team of associates to deliver multimillion pounds worth of advertising annually, growing at an incredible rate. Being the digital expert for all agencies and key stakeholders, reviewing and approving all communication plans from a digital perspective, I ensure objectives are met and clear alignment with in-store media. Digital media consists of GHS media, Competitions, Email, Social, GHS Sampling, Delivery Vans, Display, Mobile, Interactive innovations, and various other Asda owned websites. Ownership of Mums Eye View Influencer YouTube channel (fastest growing Brand Channel of 2014); creating and owning the content schedule, working with top tier YouTube talent, aligning to corporate plan and introducing monetisation opportunities with our major brands. Recent New Thinking Marketing Award Winner. Responsible for all team events, conferences, away days and social occasions. Ranging from small meetings to larger team building events across internal and agencies.

Account management of several major FMCG suppliers including; Unilever, Mars, P&G, Kraft, Redbull and Premier Foods, delivering advertising in excess of £4million annually. Sole responsibility of the Asda.com digital booking system, missed revenue reports, artwork creation job sheets and media championing. Management of the top 6 2013 NPD launches from a digital perspective, and all External Digital campaigns.

I designed, created, promoted and sold handmade Wedding Stationery across Yorkshire.