• Developed and executed multi-faceted growth strategies for Vision and Hearing Markets.• Led negotiations for new and existing strategic partnerships.• Oversaw team of National Account Managers, who managed national client/partner relationships and executed projects that proactively improved joint business metrics.

• Developed and managed the organization’s strategic planning process, including leading the functions and sales platforms through ideation sessions, partnering on the development of growth initiatives, and producing the final strategic plan.• Conducted comprehensive assessments of potential corporate strategic initiatives.• Collaborated with Innovation and CVC teams to evaluate market, technology and consumer trends impacting SYF or its retail partners, and developed recommendations on how the organization should address these trends.

• Developed and executed digital strategy for Deposits business.• Designed and implemented a new responsive online banking platform, including a marketing website with full content management system capabilities, servicing website with new functionality like mobile check deposit, and re-designed account opening platform.

Rotation 1: Customer Insights, Strategic Marketing, GECA Marketing COERotation 2: Lending Sales Associate, Corporate FinanceRotation 3: New Product Innovation ECLP, Retail Finance

• Oversaw creation and implementation of multi-faceted marketing and sales programs for residential new developments.• Advised, coordinated, and integrated deliverables from all project teams (e.g., creative and PR agencies, interior designers, construction teams), sharing updates and strategy recommendations to clients and senior management.

• Oversaw development of unique brands and marketing campaigns• Analyzed market trends to manage project strategies accordingly, including changes in pricing, revisions to core target markets, and development of incentive programs.

• Collaborated with Marketing Managers to create and implement marketing plans, manage project timelines and coordinate team deadlines

• Coordinated multiple events ranging from one-day festivals, multi-city tours and corporate functions for clients including Susan G. Komen, WNBA, ABC, American Red Cross, Bayer Pharmaceutical.