Becky Leaf Email & Phone Number

Dallas, Tx, Us

East Division & Focus Division & IL Division East: 7 buildings AL/MC NY, AL, GAFocus: 5 buildings AL/MC CA, AZ, COIL: 3 buildings IL TX, KSDivision Bed Count: East 628 Focus 720IL 5842022 Occ. Growth: East 7.1%Focus 7.4% IL acquired in 2023Standout: new (15 unit) MC addition in AZ - achieved 100% occupancy within 60 daysNew assets: 2 MC additions in CA (38 total units) - estimated open March 2023 - 45% preleased Content and collateral creation in collaboration with marketing partner for Pegasus portfolio - 38 buildings in total Focus Portfolio: comprised of communities experiencing census challenges and communities adding/opening new assets

Dallas, Tx, Us

- Assigned to 16 communities throughout the US identified for quick growth- Supported Sales Directors to increase their effectiveness and census progress - Created and rolled out a blanket quarterly marketing for all communities- Site visits to all assets including deep dive training and market research

Dallas, Tx, Us

- Report to a 215 unit community on a short-term basis to increase census- Monitor and analyze community sales conversion ratios, inquiry statistics, referral sources, weekly sales activity reports, lost inquiries, move in/out trends. Identify trends and recommendations to operations team to improve results.- Train community sales and operations team on lead management system, referral development, online websites and referral agencies, social media support, inquiry management, touring protocols, identifying and eliminating community barriers to census development, public relations, sales and marketing planning and execution, sales process, management, and skill development.- Provide field training to all community-based sales and operations staff on a regular basis. Including internal sales standards of excellence and making joint sales calls to community based medical and business professionals.- Develop, recommend and implement systems, processes, and procedures to ensure the efficient operation of the sales & marketing function in each community.- Review quarterly competitive marketing analysis for each property and make recommendations for pricing and sales strategies to the senior management team.- Assist in the development of all collateral materials used as part of the marketing/sales program in all properties.

Vancouver, Washington, Us

- CO granted Dec 2018- Sole marketer for $35M Senior Living new-build in Cedar Park, TX - Pre-leasing apartments through construction phase and into CO phase in a 150 unit Independent Living Community- Running, creating, and hosting all marketing events (sponsoring Senior Center events, member of Cedar Park Chamber of Commerce) - Day to day sales and tours for prospective residents- Seamlessly transitioning residents with their initial move into Maple Ridge by assisting with scheduling moving services and home downsizing- Cleary and concisely communicating why Hawthorn is a superior product over its competitors - Building fast and effective relationships within the city of Cedar Park to rapidly network and increase occupancy- Helping seniors choose the right retirement community for them by listening closely to their specific, unique needs and desires

Vancouver, Washington, Us

- Precluding move-outs, raised occupancy by 16%- Train the management staff on Hawthorn marketing procedures, techniques, and protocols - Assigned to a 173 unit community on a short-term basis to increase occupancy- Inbound and Outbound marketing to individuals and the community - Facilitate the move-in process to make the transition for the new resident as seamless as possible- Work with marketing department to design ads for Northeast demographic

Vancouver, Washington, Us

- C.O. date of 6.17.17 - 100% occupancy reached 12.13.17- Sole marketer for $28M Senior Living new-build in Charlotte, NC. - Met all occupancy and financial goals and timelines- Pre-leasing apartments through construction phase and into CO phase in a 133 unit Independent Living Community- Running, creating, and hosting all marketing events (sponsoring Senior Center events, member of Charlotte Chamber of Commerce) - Day to day sales and tours for prospective residents- Seamlessly transitioning residents with their initial move into Providence Meadows by assisting with scheduling moving services and home downsizing-Cleary and concisely communicating why Hawthorn is a superior product over its competitors - Building fast and effective relationships within the city of Charlotte to rapidly network and increase occupancy- Helping seniors choose the right retirement community for them by listening closely to their specific, unique needs and desires

Vancouver, Washington, Us

-Assigned to a 136 unit community on a short-term basis to increase occupancy- Built community occupancy from 79% to 97% December 1 - February 20- Built relationships in community through outreach efforts- Responded to APFM leads, website leads, phone calls, and walk-ins- Lead tours and supported potential residents in the decision making process- Facilitated the move-in process to make the transition for the new resident as seamless as possible

- Met ROI within 2 months of starting business- Total amount collected for services in first year of business: $325,000 (equal to about 20% of total practice business)- Sole Patient Coordinator- Director of all start-up operations- Marketing and public relations design and implementation- Infrared therapy assisted body fat reduction (successful in treating both subcutaneous and visceral body fat)- Weight loss and nutritional counseling- 'Clean up' areas after surgical procedures (laser 'dog ears' after tummy tuck)- Successful treatment of gynecomastia - Exceeded expectations in revenue for first year in business together

- Director of start-up operations.- Responsible for all marketing and sales of business.- Successfully implemented a weight loss diet program that complimented the laser treatment into the practice.- Oversaw Medicare paid weight loss consultations and follow-ups. Responsible for helping over 100 seniors lose 10+ pounds of excess body weight (thereby lowering medication doses for diabetes, high cholesterol, and high blood pressure). - Effectively applied infrared laser technology (photobiomodulation) to remove inches of subcutaneous fat from hundreds of patients.- Responsible for daily operations.

- Sole Patient Coordinator- Responsible for all lipolaser sales of spa. In 'season' effectively closed $70K of sales monthly.- Ran and performed lipolaser workshops - educational platforms in which interested potential clientele could attend and learn more about photobiomodulation. - Provided personal grocery shopping services and counseling for clients.- Effectively implemented an 'alumni' program - which helped to retain 70% of existing clients (by purchasing additional treatments).

- Oversaw and managed 7 market profit centers (Including: full scale bakery, wine bistro (full service restaurant), espresso bar, 18 foot fromagerie, delicatessen bar, full pizza & salad station, grocery market open floor space)- Managed 75+ staff members including OSHA training, staff training, hiring and seeking out new staff members.- Built pastry kitchen from the 'ground up' including building bistro menu offerings, store front desert offerings, 16 artisan breads, and full scale bakery involving 10 staff members.

Phoenix, Az, Us

Certificate Program, Performance Leadership

Bachelor'S Degree, English Literature

Bachelor'S Degree, Patisserie