Becky Mcdaniel Email & Phone Number

Erlanger, Kentucky, United States

Strategic and operational ownership of Cartamundi North American DTC eCommerce business and associated brands. - Develop and implement eCommerce promotional calendars and campaigns for NA DTC channels. - Collection, analysis and presentation of sales and website performance. - Lead and advise Bicycle and Hro brand support teams to best service customer inquiries and issues. - Lead in implemtation of products across DTC channels utilizing CMS/OMS.- Email marketing creative and distribution supporting DTC channel.

Georgetown, Kentucky, United States

Partnered with internal stakeholders and corporate clients to curate and display educational content within the Wiley Beyond platform, promoting “education as a benefit” policies. Assisted in launching 10+ corporate client user-portals, enabling employees to access higher education catalogs and Career Pathways specific to their employer’s needs and tuition reimbursement policies.Routinely audit and edit program/course metadata to optimize information discovery. Partnered with internal developers to enhance and modify client portal experiences to best fit their business needs. Participated in BAT and UAT procedures. Developed and documented standard operating procedures (SOP) for Content Team.

Lexington, Kentucky, United States

Collaborate with Product Managers in development and execution of product launches, pricing updates and promotional campaigns for all TSI branded D2C ecommerce channels, including TEMPUR-Pedic, Sealy & Stearns & Foster. (Content Management System, Wagtail, Django and Shopify)Conducted regular quality assurance across ecommerce channels - partnering with third-party developers regarding bug fixes and new feature development.Developed and documented standard operating procedures (SOP) across the Promo/Ops team to increase efficiency and consistency. Trained new team members utilizing this material. Managed team’s projects and task assignments through Asana.

Lexington, Kentucky Area

Assist online shoppers via website chat platform (Intercom, Zendesk), providing product and order status information. (Oracle)Engage with and respond to customers' public and private forum through social media platforms, including Facebook, Instagram, and Twitter. (Sprinklr)Proactively contact customers post-purchase via email to gain feedback and product reviews.Led initiative in creating automated user chat experience based on common inquiries.

Greater Nashville Area, Tennessee

Hire, mentor, and train team of Client Service Coordinators in assisting independent publishers upload, print and distribute books through Ingram Spark platform.Manage omni-channel support CRM, including phone, chat, and email (Zendesk). Provide feedback to leadership on proposed site and experience enhancements.Take ownership of publisher escalations and see through to satisfactory resolutions.

Greater Nashville Area, Tn

-Assist key-level publishers create and distribute print-on-demand content through online portal.-Coordinate and maintain publisher relationships to increase sales and to provide accurate and timely accession of titles received from the publishers.-Work with various departments to create personalized and effective workflows for clients. -Manages customer relationship interfacing with Pre-Media, Sales, Accounting, Shipping, and Production to communicate and resolve customer satisfaction issues.-Coordinates receipt and internal processing of title materials to Pre-Media and acts as liaison to communicate issues between LSI and publishers.-Act as a liaison between academic publishers associated e-learning program, VitalSource to facilitate and distribute print versions of titles for students.-Accurately tracks the progress of titles and provides status information to customer and/or management.

Campbellsville, Kentucky, United States

Campbellsville, Kentucky, United States

Campbellsville, Ky

Led freshman class in fundraising and implementing community outreach project.

Campbellsville, Ky

Transfer student-produced newspaper to digital format to be placed on University’s website.

Bachelor Of Science - Bs, Mass Communication, Public Relations & Marketing

Activities and Societies: -Public Relations Student Society of America (PRSSA) -Lambda Phi Eta, Communications Honor Fraternity -Society.

High School

Commonwealth Diploma