Launching new products and innovating in FMCG is least risky when you have the consumer’s voice in your ear constantly. That voice has been in my ear since I was 16. Literally. (I had a part-time job running computer-aided telephone interviews for TNS.)Working with innovation consultants who give you the whole picture as the consumer sees it means you can:1. Push boundaries further2. Take risk out of product launchesPLAY has a long track record of helping FMCG businesses innovate and launch more successfully.Even before a new product is a twinkle in your eye, we can:1. Consult on your innovation strategy. What are your opportunity areas and what should be your goals short-, mid- and long-term?2. Grease your innovation process. There are many ways to be more intelligent, faster and more agile.Behind everything is our philosophy of ensuring the consumer is the loudest voice in the room.That’s why we don’t separate the innovation consultants from the quals and the quants. Being a single team with overlapping skills means insights are never lost in handovers.Our researchers have quant and qual experience. Consumers will never be as tidy as a bar chart, so you need a pragmatic team — expertise in the science paired with a feel for the art of consumer research.Our people’s different skillets mean we can always find the right person for your specific job, and you won’t be passed from consultants to qual to quant and back again.This holistic approach at PLAY is one of our own innovations. It's unlocked extra passion because people love being involved in the whole project.When you work with PLAY, you work with a team that brings more and loves doing it. And I love channelling that energy to help our clients:1. Take the risk out of innovating2. Give their consumers something they’ll loveIf you're in FMCG, developing a new product or looking to tweak something in the market, I'd love to talk about how PLAY can help. Please message me or email becky@playinnovation.com.au.
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Managing DirectorPlaySydney, Nsw, Au -
Managing DirectorPlay Jun 2019 - PresentBrookvaleI lead a colourful team of Australia's best FMCG researchers and innovation thinkers, all high-energy problem solvers. We combine expertise in refining innovation processes and finding whitespace opportunities with consumer research skills. That way, you're constantly launching with confidence that your consumers will be ready with their wallets out.Our research capabilities include having Australia’s largest sensory testing facility, equipped with a sensory and shopper lab, eye-tracking and full-size supermarket shelves.Nothing about PLAY or the people who work here is beige. We’re a close-knit team orientated to:• Making it possible for clients to push their boundaries with confidence• Working across qual and quant so there’s no loss of potential insights in unnecessary handovers• Delivering measurable results• Being fun to work with (without being afraid to tell it like it is)• Always helping — in the ways you expect and moreOur FMCG clients come back to us for:2. Innovation frameworks and expertise3. Strategies that give them the confidence they’re making the right leaps4. Consumer insights that the consumer front and centre through the whole innovation processEverything we do is about taking as much risk as possible from new product development and innovation — and having fun while we do it.Wherever you are in your innovation cycle — from process refinement to idea creation to post-launch analysis — we have made-to-fit options that will lay the path and give you actionable intelligence. -
General ManagerPlay Mr Jun 2018 - PresentSydney, Australia
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Director Of ResearchPlay Mr Jun 2017 - PresentSydney, Australia
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Research DirectorGfk Jul 2012 - Jun 2017St LeonardsAnother opportunity to broaden my experience, this time into media —my biggest clients were Fairfax and Foxtel. Also, some early experience with working from home, thanks to a dog with separation anxiety. -
Senior Account ManagerRuby Cha Cha Aug 2010 - Jul 2012Working with inspirational people I still call on today took my consumer research knowledge to another level.At Ruby Cha Cha, someone said to me, “You like talking to people, so why are you sitting behind a desk doing data analysis?” Which is how I came to add qual research to my skills.We worked on some great projects and I learned a huge amount.
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Project ManagerAdded Value Oct 2008 - Jun 2010
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Project ManagerIpsos Nov 2007 - Oct 2008
Becky Mead Education Details
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Social Psychology -
Invicta Grammar School
Frequently Asked Questions about Becky Mead
What company does Becky Mead work for?
Becky Mead works for Play
What is Becky Mead's role at the current company?
Becky Mead's current role is Managing Director.
What schools did Becky Mead attend?
Becky Mead attended University Of Sussex, Invicta Grammar School.
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Rebecca Mead
Fitzroy North, Vic1nintex.com -
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Rebecca Mead
Greater Melbourne Area
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