Rebecca Moran

Rebecca Moran Email and Phone Number

Senior Product Manager (UX) | Global Marketing Organisation @ PwC
Manchester, England, GB
Rebecca Moran's Location
Manchester Area, United Kingdom, United Kingdom
Rebecca Moran's Contact Details

Rebecca Moran personal email

n/a
About Rebecca Moran

12+ years website management | 7+ years agile | 6+ years leadershipA Certified Scrum Product Owner, I've been managing and upgrading websites for over a decade. I'm currently Global Senior Product Manager at PwC, working as part of the Global Marketing Team.In my last role at Capita, I managed a global software development team of 8, whilst working with the wider marketing team to gather requirements, build the product roadmap and deliver user stories and acceptance criteria.As a remote based digital specialist, I'm really interested in the future of the workplace and how remote working is changing how we work. Especially since Covid-19 has accelerated these changes.I've lived in Newcastle and London before moving back to my native town, Burnley.

Rebecca Moran's Current Company Details
PwC

Pwc

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Senior Product Manager (UX) | Global Marketing Organisation
Manchester, England, GB
Website:
pwc.com
Employees:
284983
Rebecca Moran Work Experience Details
  • Pwc
    Senior Product Manager (Ux) | Global Marketing Organisation
    Pwc
    Manchester, England, Gb
  • Pwc
    Senior Product Manager (Ux) | Global Marketing
    Pwc Sep 2022 - Present
  • Capita
    Senior Product Owner
    Capita Feb 2020 - Sep 2022
    -Product owner for capita.com-Led the major replatform of capita.com from Drupal 8 Layout Builder to Acquia Site Studio (rebuilding 1200+ pages)-Upgraded from Drupal 8 to Drupal 9-Migrating 61 websites into a single platform -Leading an offshore development team of 8
  • Capita
    Digital Marketing Manager
    Capita Jan 2018 - Feb 2020
    Leading a small team, I oversaw digital strategy and digital marketing activities including PPC and SEO.• Product owner for capita-it.co.uk (has since been migrated into capita.com).• Led on content marketing - included creation of 5 target personas and a detailed, SEO optimised content marketing plan - resulting in 125% increase in website sessions.• I led the redevelopment of the company website including; requirements gathering, defining IA and user journeys, testing usability and training others.• Oversaw social media channels (LinkedIn, Twitter and YouTube) and set strategy to optimise each channel.• Introduced PPC into the channel mix and recruited and managed a digital agency to run the PPC campaigns.• Generated 70 Marketing Qualified Leads since May 2019 – a 90% increase from the previous period.• Oversaw all digital reporting including building a dashboard to measure the effectiveness of marketing channels and inform strategy. • I led on the introduction of the marketing automation platform, Pardot, optimised forms and landing pages for lead generation and integrated Pardot into Drupal.• I managed the Digital Marketing Executive and Creative Marketing Executive.
  • The Health Foundation
    Digital Communications Manager
    The Health Foundation Mar 2017 - Dec 2017
    London, United Kingdom
    • Oversaw all websites – including the main charity site and three microsites. Reported technical issues and suggested improvements via Jira.• Set social media strategy. I organically grew the Twitter account 73% in 18 months - from 36.5k to 63k followers.• I managed and optimised the Google AdWords Grant of $480,000 annually – working with an agency.• I led on user testing, to ensure the website was optimised for user experience. This included observing live interactions at a user testing lab and ultilisng heatmaps.• Project managed the development of a new website on Drupal - recruited and managed the agency.• Led on digital reporting – cumulating in development of marketing metrics dashboard to give a single view of results• Project managed a large IT project to build a new company intranet on SharePoint.• I managed the Digital Communications Officer and Intern.
  • The Health Foundation
    Digital Communications Officer
    The Health Foundation Jan 2016 - Feb 2017
    London, United Kingdom
    • Created digital assets – with my top performing post received over 1200 retweets.• Added/edited website content as needed via the CMS (Drupal).• Created monthly reports for directors and key stakeholders. • Produced training materials and trained staff on how to use social media, the website and the intranet.
  • The Sutton Trust
    Website Officer
    The Sutton Trust Jan 2014 - Dec 2015
    London, United Kingdom
    Working across two closely linked educational charities (Sutton Trust and EEF) I was responsible for managing all online activity. My role at the Sutton Trust involved;• Sole management of company websites including all content.• Project managed the redevelopment of website, to improve user experience and modernise the sites. • Designed and developed four stand-alone websites unassisted, including domain registration and hosting.
  • Schools North East
    Communications & Membership Officer
    Schools North East Sep 2011 - Dec 2013
    Newcastle Upon Tyne, United Kingdom
    • Project managed the redevelopment of the website.• Managed content and technical aspects of website.• Maintained the organisation’s social media presence.• I moved the organisation away from simple Excel spreadsheets and onto a cloud based Customer Relationship Management system (Highrise).

Rebecca Moran Skills

Management Social Media Social Media Marketing Project Management Digital Marketing Digital Communication Digital Media Digital Strategy

Rebecca Moran Education Details

Frequently Asked Questions about Rebecca Moran

What company does Rebecca Moran work for?

Rebecca Moran works for Pwc

What is Rebecca Moran's role at the current company?

Rebecca Moran's current role is Senior Product Manager (UX) | Global Marketing Organisation.

What is Rebecca Moran's email address?

Rebecca Moran's email address is be****@****a.co.uk

What schools did Rebecca Moran attend?

Rebecca Moran attended Newcastle University.

What skills is Rebecca Moran known for?

Rebecca Moran has skills like Management, Social Media, Social Media Marketing, Project Management, Digital Marketing, Digital Communication, Digital Media, Digital Strategy.

Who are Rebecca Moran's colleagues?

Rebecca Moran's colleagues are Knut Olav Five Reinskou, Huy Chhorkheng, Pipi Mcgregor, Karla Zapata Rodríguez, Karim Rekik, Pmp®, Namita Gupta, Olumide Abikoye.

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