Rebecca Moran Email & Phone Number

Manchester, England, Gb

-Product owner for capita.com-Led the major replatform of capita.com from Drupal 8 Layout Builder to Acquia Site Studio (rebuilding 1200+ pages)-Upgraded from Drupal 8 to Drupal 9-Migrating 61 websites into a single platform -Leading an offshore development team of 8

Leading a small team, I oversaw digital strategy and digital marketing activities including PPC and SEO.• Product owner for capita-it.co.uk (has since been migrated into capita.com).• Led on content marketing - included creation of 5 target personas and a detailed, SEO optimised content marketing plan - resulting in 125% increase in website sessions.• I led the redevelopment of the company website including; requirements gathering, defining IA and user journeys, testing usability and training others.• Oversaw social media channels (LinkedIn, Twitter and YouTube) and set strategy to optimise each channel.• Introduced PPC into the channel mix and recruited and managed a digital agency to run the PPC campaigns.• Generated 70 Marketing Qualified Leads since May 2019 – a 90% increase from the previous period.• Oversaw all digital reporting including building a dashboard to measure the effectiveness of marketing channels and inform strategy. • I led on the introduction of the marketing automation platform, Pardot, optimised forms and landing pages for lead generation and integrated Pardot into Drupal.• I managed the Digital Marketing Executive and Creative Marketing Executive.

London, United Kingdom

• Oversaw all websites – including the main charity site and three microsites. Reported technical issues and suggested improvements via Jira.• Set social media strategy. I organically grew the Twitter account 73% in 18 months - from 36.5k to 63k followers.• I managed and optimised the Google AdWords Grant of $480,000 annually – working with an agency.• I led on user testing, to ensure the website was optimised for user experience. This included observing live interactions at a user testing lab and ultilisng heatmaps.• Project managed the development of a new website on Drupal - recruited and managed the agency.• Led on digital reporting – cumulating in development of marketing metrics dashboard to give a single view of results• Project managed a large IT project to build a new company intranet on SharePoint.• I managed the Digital Communications Officer and Intern.

London, United Kingdom

• Created digital assets – with my top performing post received over 1200 retweets.• Added/edited website content as needed via the CMS (Drupal).• Created monthly reports for directors and key stakeholders. • Produced training materials and trained staff on how to use social media, the website and the intranet.

London, United Kingdom

Working across two closely linked educational charities (Sutton Trust and EEF) I was responsible for managing all online activity. My role at the Sutton Trust involved;• Sole management of company websites including all content.• Project managed the redevelopment of website, to improve user experience and modernise the sites. • Designed and developed four stand-alone websites unassisted, including domain registration and hosting.

Newcastle Upon Tyne, United Kingdom

• Project managed the redevelopment of the website.• Managed content and technical aspects of website.• Maintained the organisation’s social media presence.• I moved the organisation away from simple Excel spreadsheets and onto a cloud based Customer Relationship Management system (Highrise).