Becky Petska Email & Phone Number

Through leadership and strategic vision, drive the team towards excellence across three agency functions, Knowledge Management (development, organization, and management of agency materials, processes, and tools, ensuring seamless access to critical resources), Project Management (spearheading the execution of new business pitches, leveraging expert coordination and strategy to secure successful outcomes) and Agency Growth Support (providing comprehensive backing to the agency’s growth plan and initiatives, fostering an advancement environment).Championed the discovery and establishment of GMR’s seven-phase work process, now integral to handling pitch and project opportunities. Collaborated with key stakeholders to craft supportive materials spanning each phase. Trained over 400 employees, ensuring understanding and compliance with the process. Actively seek enhancements and necessary refinements to preserve its efficacy as a valuable agency resource. Management of high-profile new business opportunities for the agency, encompassing the coordination of teams spanning from 2 to upwards of 60 individuals. Serving as not just a reliable project manager, but also as a strategic collaborator leveraging years of experience to provide insights and suggestions that enrich our response. Cultivate a team atmosphere that nurtures trust and champions growth through immediate feedback and personalized coaching. Harness individual strengths and passions within the team, present challenges to hone and amplify skill sets and recognize accomplishment with rewards.Enable the agency to make quick and informed decisions by giving them the tools, resources and compelling materials needed to effectively promote and grow GMR. Lead the conceptualization, creation and ongoing upkeep of pivotal agency materials in support of this.

New Berlin, Wi

Developed relevant, impactful and innovative processes, tools and sales materials to successfully streamline our business development process.Established a model and best practice to effectively project manage and maintain brand consistency of our new business pitches.Played a pivotal role in shaping and creating GMR’s opportunity tracking system, a cloud-based platform that fuels the agency’s pipeline reporting. This system encompasses processes such as opportunity evaluation, categorization by tier and allocation of agency resources based on those tiers. Provided continuous oversight and daily evaluation and approval of incoming opportunities. Oversaw a team of business development Managers and created a team environment that fostered trust and encouraged development by providing real-time feedback + coaching, building on team member strengths + passions, offering challenges to build and refine skillsets and rewards results.Built strong relationships with all members of the agency from senior leadership to key resource team personnel, maintaining my dependable and responsible reputation.

Simultaneously planned, executed and managed a diverse set of small to large scale marketing programs, both domestic and global, for various clients to support overall strategic objectivesMentored and developed a team of 3-5 marketing professionals to refine their individual skill setsManaged client relationships to guarantee client satisfactionFormed strong relationships, resulting in organic client growth year over year. Maintained Best Buy as a client since 2002Developed and delivered new business pitches

Planned and executed small to large scale programs for various clientsManaged day-to-day logistics to ensure all timelines and program deliverables were met within the timelines providedMentored and developed a team of 3-4 Account Coordinators / Executives (Supervisor role)Developed, managed and reconciled multi-million dollar program budgets (Supervisor and Executive roles)

Schofield, Wi

Responsible for tradeshow management, planning corporate events/sales meetings, assist sales team with various marketing tasks, create PowerPoint presentations, brochures and company newsletter.

Project Management Certificate

Bachelor'S, Marketing

Activities and Societies: Sigma Sigma Sigma - President, Vice President and House Manager