•Oversees the effective management and optimization of marketing programs and strategies of direct mail, email, digital marketing, social media, website and advertising•Organizes and drives timelines for project completion•Manages cost analysis within assigned areas of budget responsibility and accountability•Develops and executes the implementation of effective prospect and retention marketing programs to drive revenue and profitability•Coordinates activities of design, content, print, delivery and development of teams to meet interdependent deadlines•Responsible for offers, creative, customer segmentation and list generation•Directly manages team that performs all key direct marketing functions to ensure they are effective, accurate and completed in a timely manner•Analyzes and identifies trends, response rates, profitability, competitive market conditions and effectiveness of marketing efforts•Assists in research, analysis and development of new systems for revenue growth •Maintains brand standards and guidelines for all marketing channels•Plays key role in strategy development process for customer engagement lifecycle across marketing promotional campaigns and initiatives

•Managed daily operations of developing, implementing, and executing overall strategies of direct marketing •Responsible for all direct mail, email and digital marketing programs•Developed innovative CRM, database and direct marketing opportunities that enable the property to optimize the capture and use of available data•Maintained the overall integrity of day-to-day operations of offers and customer database information•Implemented highly analytical segmentation and effective direct marketing programs to targeted consumers producing measurable results•Segment and leverage database using profitable gaming behavior on a 1:1 relationship for direct marketing campaigns•Developed and managed marketing calendars•Drove digital marketing initiatives to increase higher engagement through email activity and incentivize customer behavior•Responsible for the coordination and development of kiosk services from implementation to execution•Responsible for the multi-departmental quarterly forecasts, budgets and P&L reviews•Reviewed monthly revenue and expense reports for direct marketing campaigns•Provided administrative support as property PUMA administrator•Maintained awareness of all brand standards and guidelines and makes sure they are implemented for all assets before being deployed to all direct marketing channels•Maintained compliance with policies and procedures•Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management

•Implemented and analyzed multi-channel direct marketing initiatives•Executed campaigns by working across the multi-functional teams•Utilized the campaign management platform on a daily basis to set-up, schedule, deliver and report on all direct targeted communications•Managed campaigns to ensure initiatives are on-strategy, on time and within budget parameters•Provided broad analysis of trends across direct marketing campaigns as well as consumer response in line with campaign frequency•Responsible for the coordination, and implementation of internal marketing events•Created and implemented departmental instruction manual and trained incoming staff •Responsible for the preparation of reports, marketing calendars, and event tracking•Identified key goals, objectives, or outcomes of the marketing material•Coordinated the design, production, and writing of marketing material•Managed allocation of resources and budget for producing marketing material•Tracked and monitored project progress and developed project work plans