Becky Straker Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Reading, United Kingdom

Extremely varied role in a constantly changing, dynamic environment. Ranges from purchase and budget control to being part of the strategy board and proposing ideas, assisting with the execution of large campaigns via our agencies, reporting on those campaigns, statistical analyses on the success rates of different EMEA-based oracle.com pages, and generating ideas going forward for increasing traffic.

Reading, United Kingdom

My A&C role was varied and included planning, building and then executing social networks, blogs, videos and newsletters for communities, utilizing demand generation to its maximum potential. I also pulled reports through the various channels and undertook statistical analyses on all communities’ campaigns to report on the success. During this role I won the Oracle Fusion Middleware Partner Community Award for Outstanding Marketing Contribution 2010. Customer references and success stories were also an important part of this role, ensuring that everything was reported and then visible to the wider audience to maximize lead generation for the community and partners.

London, United Kingdom

Writing press releases, creating and maintaining relationships with journalists, attending press events, hosting press trips including a multi-cultural trip to Miami with eight world-wide key travel journalists. Reporting on coverage, results, statistical analysis and proving our worth.

Writing and proofing brochure copy and sourcing images, web site set up, online booking set up, social media set up, promotion and execution. Liaising with design agency, photographers, PR agency. In-house PR including writing press releases, shorts and creating relationships with key journalists. Hosting press trips. In-depth product and price comparison analyses with top competitors and promoting our worth to top ski travel agencies.