Becky Betts Email & Phone Number

Chicago, Illinois

Leading marketing and communications, thought leadership, strategic partnerships and development efforts to fight poverty by investing in bold ideas that create social and economic opportunity for Chicago's youth.

Chicago Il

Launched Chicago CRED, a $20M+ subsidiary of Emerson Collective, focused on reducing gun violence through philanthropy, direct service programs, community engagement and advocacy. Established financial and operational processes, including strategy development, community partnerships, budgeting, grant making and contracts.Led the creation of a direct service anti-violence program that equips young men with entry level job training while providing wrap around supports in education, mental health counseling, housing, and legal assistance. Served over 150 men in first year. Established collaborative partnership with neighborhood based non-profits to enable rapid expansion into multiple neighborhoods within 6 months of launch.Brought together for profit and non-profit entities to create a pathway to employment for high-risk high school students who had no post graduation college or career plans. Over 70% of the participants received job offers in manufacturing, technology or healthcare.

Greater Chicago Area

Develop competitive business strategies and marketing plans for Fortune 500 companies and start-ups.Analyze consumer data to determine buying behaviors and growth drivers that power informed decision making.

Greater Chicago Area

Facilitated the strategic planning process as the organization’s outreach expanded to reach more than 8000 Chicago public school students and the budget more than doubled in size from <$1M to $2M. • Partnered with staff to design and implement a step-by-step plan of targeted marketing events that increased the number of individual donors and doubled individual annual donations. • Led the CEO search and the leadership transition process from the founder to the current CEO.• Restructured the board to increase board member engagement and accountability for the advancement of strategic initiatives.• Secured corporate sponsorships and cultivated individual donors.• Led and organized the Board of Director’s annual strategic planning retreat that prioritized the board’s activities for each fiscal year.

Greater Chicago Area

• As Chief Marketing Officer for a startup, successfully developed, launched and sold a B2B paper packaging business projected to grow to $142M in sales in 5 years. The new business was valued at $500M in the $1.4B sale to an established Fortune 500 paper packaging company. Managed all aspects of marketing, including concept development, business market entry strategy, lead generation, advertising agency management, and marketing collateral development. • As Chief Marketing Officer for a logistics startup, created a targeted premium door-to-door package delivery concept targeted at the special occasions and gift registry market. This innovative solution addressed inefficiencies in the residential home delivery market by solving issues related to missed residential deliveries and theft. • Developed a 5-year marketing strategy and implementation plan for the Mexican subsidiary of an $82B German auto manufacturer. Identified high priority, customer-facing projects by working collaboratively across business functions. • Mentored and advised summer interns. Recruited associates from leading business schools to the firm.

Greater Chicago Area

• Pioneered the firm’s first annual forecast of online holiday consumer shopping sales and trends based on interviews with over 30 Internet retailers and primary research of 7000 online consumers. • Assessed the current e-commerce capabilities and defined strategic alternatives for a $177B US based Big 3 automaker. • Co-authored whitepaper on methods, frameworks, and best practices for creating a high impact digital customer experience.

Greater New York City Area

• Designed and implemented a process for expediting procurement documents that led to significant cost and time savings.• Selected to lecture before 250 current and potential Oracle clients on cost savings gained by facility to expedite purchasing documentation at the annual Oracle User group Conference.

Greater New York City Area

• Created user guides and training manuals for 1000+ users of large-scale ERP systems. • Designed classes and directly trained 500+ new users on how to best leverage ERP technology within their current business processes. • Led cross-team integration analyses between procurement, materials management, accounting, general ledger, and cost control business processes.

Master Of Business Administration (M.B.A.), Marketing, Strategy And Finance

Activities and Societies: • Technology Co-Chair and Webmaster, Black Management Association. • Elected Section Representative, Academic.

Bachelor’S Degree, History

Activities and Societies: • Major in History with emphases on German economic and cultural history. • Amoco Foundation National.