Becky Binns Email & Phone Number

Milwaukee, WI, US

Mequon, Wisconsin, United States

• One of the ways in which I cultivate the skating community at a local level is through group instruction every Saturday morning at the rink where my own skating journey began. I empower skaters at all levels and ages.
• Big wins include: collaborating with the Director to enhance program offerings, personally creating and leading an Intro to Moves in the Field class, championing the inclusion of and choreographing for a Learn to Skate.

Greater Milwaukee

Took all previous experiences and poured them into account management for clientele in construction, manufacturing, agriculture and beyond. This meant anything from overseeing a shoot to drawing up interview questions for a podcast to working through trade show logistics—of course, I also led efforts for agency events.Here, I worked directly alongside the.

Greater Milwaukee Area

Everything I did as a Media Planner/Buyer, but with greater tenacity, agility, and panache.

Greater Milwaukee Area

• My primary role at ZG involves planning and placing traditional and digital media. However, I have also had the opportunity to serve as an AE, Project Manager, Copywriter, Event Planner and Production Assistant. Client.
• Owned complete paid media campaign ideation, execution, analysis, and resolution across all channels
• Leveraged a $1MM multichannel campaign budget to generate $150MM in revenue
• Retooled project and capacity assessment, bolstering organization productivity and creating the case for a new hire
• Disseminated media and cultural trend information to team members, clients, and management
• Evoked comfortable, organic on-camera responses from subjects through conversational interview approach

Greater Milwaukee Area

• My introduction to the mechanics of proper lighting/audio setup, and hands down the coolest side gig I've ever had.
• Prepared dressing rooms, lighting fixtures, and audio systems for optimal band performance
• Adapted to the differing set up/tear down techniques of rotating band crews
• Maximized team communication to execute quick floor flips between sets
• Experienced the inner workings of the music entertainment industry
• Big wins included: being promoted in Aug of 2012 to take on Hospitality duties, seeing countless concerts from stage left

Greater Milwaukee Area

• Brand experience included: BuyCostume, Costume Express, and Birthday Express
• Grew in development and maintenance of campaign ideation, execution, analysis, and resolution
• Assumed interim manager responsibilities two weeks post‐hire for over two months
• Identified opportunities for paid search keyword expansion
• Increased experience in eCommerce marketing on an international scale
• Monitored feeds and affiliate partnerships

Greater Milwaukee Area

• Client experience included: Wisconsin Lottery, Concours Motors, Indiana University Health Systems
• Aided in development and maintenance of campaign ideation, execution, analysis, and resolution
• Designed TV tags for localized campaigns
• Executed copy for radio scripts and search ads
• Big wins included: taking over full client presentation responsibilities from one of the Media Assistants, due to a consistent display of charisma and topic proficiency

Greater Milwaukee

• Talked my way into a new opportunity: paid media

Madison, Wisconsin Area

• Built relationships with key craft bloggers
• Experimented with and analyzed post effectiveness through Facebook insights
• Bridged audience engagement across multiple channels through development of email campaigns
• Aided in rebrand through overhaul in social channel image and tone
• Established contests and raffle giveaways
• Big wins included: increasing Facebook fan base from 6000-9000+

Milwaukee, WI

• Aided in day-to-day project coordination on a range of client campaigns, including website, video, social media, print and direct marketing initiatives
• First dabbled in: marketing reports, formal brainstorming and copywriting sessions, proofing, and website editing
• Big wins included: personally tripling revenue on a project with research on organizational trends, co-planning a "007th" anniversary party for the agency and community partners

Greater Milwaukee Area

• Served as the liaison between the students and the Office of the Bursar, updating program based on feedback from all parties
• Curated educational "game show" to provide memorable fiscal education opportunities to the student body
• Pitched the opportunity to student organizations and residence halls, customizing the experience to the makeup of each group

Madison, Wisconsin Area

• Blended speediness and accuracy to deliver results in a fast-paced environment
• Sharpened interpersonal and critical thinking skills to optimize performance across the whole team (ask about the infamous "Monday Close Crew")

• Collaborated with head coaches to employ training techniques, readying young girls for a season of elite athletic performance

• First began developing effective communication and education techniques with children

Bachelor Of Arts (B.A.), Communication Studies, English Literature, Public Relations, 3.636

Activities and Societies: Figure Skating Club of Marquette University, PRSSA, Lambda Pi Eta, Alpha Sigma Nu, Sigma Tau Delta

Communication Arts, English Literature

Activities and Societies: University of Wisconsin Synchronized Skating Team, University of Wisconsin Figure Skating Club

High School

Activities and Societies: Furia Latina, Improv Club, Senior Production