-Own Global Communications, Marketing, Strategy and Program Development for an Executive Education program serving emerging healthcare leaders and healthcare organizations across 94 countries with $6M FY22.-Increase new program enrollment averages by 45% and new program success rate by 2x; shifting Program Strategy to user and marketing research-driven; ensuring that pricing packaging, benefits, and structure were compelling to target personas-Lead a team owing design, digital… Show more -Own Global Communications, Marketing, Strategy and Program Development for an Executive Education program serving emerging healthcare leaders and healthcare organizations across 94 countries with $6M FY22.-Increase new program enrollment averages by 45% and new program success rate by 2x; shifting Program Strategy to user and marketing research-driven; ensuring that pricing packaging, benefits, and structure were compelling to target personas-Lead a team owing design, digital marketing, communications, enrollment, strategy, and content-Mature data and reporting to a rich data set that provided strategic insights; benefits included lowering CPL, increasing open rates, and increasing lead flow; teaming with IT to continuously improve MarTech stack-Continuously improve client journey to take prospects from discovery to enrolled; leveraging print, organic, social, email channels; A/B testing conversion strategies Show less

- Surpassed YoY fundraising for the 15th Annual UMASS Medicine Cancer Walk by 49% and Goal by 17% by analyzing past cancer walk performance and creating new initiatives and straggles that improved engagement; leading a team of three employees to make the entire event a success-Created a Corporate Giving program including engagement, sponsorships, marketing, and giving strategy; earning 100K in new sponsorship funds raised in its first year, significant increase in walk teams, and long term… Show more - Surpassed YoY fundraising for the 15th Annual UMASS Medicine Cancer Walk by 49% and Goal by 17% by analyzing past cancer walk performance and creating new initiatives and straggles that improved engagement; leading a team of three employees to make the entire event a success-Created a Corporate Giving program including engagement, sponsorships, marketing, and giving strategy; earning 100K in new sponsorship funds raised in its first year, significant increase in walk teams, and long term relationships for the future-Developed and executed the Community Outreach communications, marketing, and PR strategy including press releases, press outreach, small business outreach, and PSAs; increasing walk team participation by 28% over previous year-Identified large and small ways to increase the funds raised per team including a $500 VIP club category that increase $500+ walk teams by 5X; highlighted the club in broadcast, web, event and print communications Show less

- Created the fundraising strategy to support a Public Art installation in the newly developed MBTA Station in historic Peabody Square; raising $200k for the Sleeping Moon installation- Crafted a powerful story of connecting a new modern station to a historic square for use in all fundraising, grant writing, and public relations- Used GuideStar to research and write grants; collaborating with multiple neighborhood community and nonprofit organizations to engage constituents for funding,… Show more - Created the fundraising strategy to support a Public Art installation in the newly developed MBTA Station in historic Peabody Square; raising $200k for the Sleeping Moon installation- Crafted a powerful story of connecting a new modern station to a historic square for use in all fundraising, grant writing, and public relations- Used GuideStar to research and write grants; collaborating with multiple neighborhood community and nonprofit organizations to engage constituents for funding, approvals, and support Show less

- Directed a team of nine account executives to grow New Business by 17% and average order size by 15% resulting in $2.3M in 2004- Prospected and cold called, and closed deals with corporate decision-makers- Mentored and trained sales people on prospecting, cold calling, and closing deals, with effective hands-on modeling to teach business development skills which increased accountability and results