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@wholefoodsmarket.com
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10 phones found area 541, 512, 646, 214, 310, 312, and 844
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Becky Chambers is listed as DTC Marketing Leader for Hyper Growth and Lifestyle Brands at CADDIS, based in Boulder, Colorado, United States. AeroLeads shows a work email signal at wholefoodsmarket.com, phone signal with area code 541, 512, 646, 214, 310, 312, 844, and a matched LinkedIn profile for Becky Chambers.
Becky Chambers previously worked as VP of Lifecycle + Retention at Caddis and Principal, Strategic Initiatives at Whole Foods Market. Becky Chambers holds Ma, Communication from Pepperdine University.
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AeroLeads found 1 current-domain work email signal for Becky Chambers. Compare company email patterns before reaching out.
I’m an insatiably curious, lifelong learner. My passion is leveraging consumer insights to build win-win relationships between lifestyle brands and the customers they serve. I'm most at home when sitting at the intersection between data, technology and customer experience. WAY OF WORKINGI'm accustomed to the ambiguity that's characteristic of high growth businesses, yet adept at driving consensus by building rock-solid, cross-functional relationships based on empathy and mutual respect. I'm highly collaborative and committed to leading through influence and brining out the best in others. KEY ACCOMPLISHMENTS PRODUCT MANAGEMENT • Lead the strategy, development and optimization of Whole Foods Market’s first loyalty program. Established program vision, strategy and KPI while developing the learning plan and feedback loops needed to vet program iterations. I also built out lifestyle marketing flows for Outdoor Voices, which drove over 33% of direct revenue. INSIGHTS AND INDICATED ACTIONS • Generated meaningful insights to empower global growth and adoption for the UGG Australia and Teva footwear brands, with a focus on China, Japan and the UK. I also established the consumer insights function at Outdoor Voices and served as the voice of the customer in business, brand and product decisions. INTEGRATED MARKETING • At Vespa USA and KEEN Footwear, I partnered with sales and product teams to develop seasonal integrated marketing campaigns, and oversaw relationships with partner PR, branding and digital agencies. INTERNATIONAL MARKETING• As International Marketing Manager for the UGG, Teva and Simple footwear brands, I was responsible for understanding and communicating market-specific product and branding requirements. On the subsidiary side, I worked with Vespa’s Italian headquarters to re-launch the brand in the US. PRODUCT AND UX MANAGEMENT • Partner with dev to define platform requirements and chart an agile approach to product development and iteration. Specialties: Loyalty, brand strategy, integrated marketing, international marketing, agile development, product management, storytelling, consumer insights, market research, launches, budget management, agency management, strategic alliances, online marketing, advertising, media planning, social media strategy, CRM, public relations, customer experience, UX, retail marketing, analytics.
Listed skills include Marketing, Loyalty Marketing, Customer Experience, Integrated Marketing, and 46 others.
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A career timeline built from the work history available for this profile.
Salt Lake City, Utah, US
Understand and engage customers while ensuring their needs are met throughout the journey. Accountable for LTV, AOV and CVR. - Develop the site roadmap with an emphasis on core KPI- Lead the Retention Marketing strategy including CRM, SMS, referral, loyalty, email, direct mail and lifecycle marketing, increasing email revenue by 60% YOY- Lead UX.
Austin, TX, US
- Work cross-functionally to optimize key business areas and apply Amazon ways of working within Whole Foods Market - Currently own all business aspects of Whole Foods Market's nine figure global gift card program--including marketing, inventory management, distribution strategy and communications.
- Providing brand strategy, executional support and consumer insights for DTC, lifestyle and e-commerce brands- Includes a 7-month assignment as Director of Product for RetailMeNot (1/17 - 7/17)- Includes a 4-month assignment as VP of Retention and Engagement for Literati (7/19 - 11/19)
Austin, TX, US
- Owned strategy, test plan and reporting for promos and kept average ROI above 3x - Built lifecycle journeys and email campaigns that increased sales by 3x YOY and drove 30% of all online sales - Stood up consumer insights function and leveraged insights to drive product improvements - Piloted retail-to-corporate mentoring program, mentored CX team.
Austin, TX, US
- In conjunction with cross-functional teams and executive leadership developed, launched and optimized a loyalty MVP that captured 60% of test store sales and yielded 10% YOY growth among core users - Led development of program branding, customer acquisition strategy, CRM and consumer insights - Using Agile methodologies, served as PM for Rewards, which.
Goleta, CA, US
- Managed a $16MM marketing budget across seven different markets, currencies and stakeholders - Oversaw international consumer research to empower US-based teams to ensure global brand relevance- Liaised between US and in-country marketing teams to ensure international consistency - Directed website internationalization for Teva and UGG
Portland, Oregon, US
- Directed the development of seasonal themes and key product stories - Developed integrated marketing plan and managed 5 direct reports along with PR and creative agencies - Worked with key accounts like REI and Zappos to maximize KEEN’s retail presence- Built partnership with Juice Beauty skincare to increase distribution and generate press
Los Angeles, CA, US
- Moved the company from paper-based marketing to digital, driving a 25% increase in online sales. - Created AdWords PPC campaigns that generated an 8x ROI- Led the redesign of a multi-lingual e-commerce website and leveraged analytics to optimize conversion
Oversaw consumer research efforts aimed at establishing brand positioning and worked with creative and PR agencies to craft campaigns that collectively, contributed to increased awareness and sales that drove company value from $16M to $230M.
Pontedera (PI), Italy, IT
Led marketing and PR efforts to re-launch the Vespa motor scooter to the U.S. market after a 15-year hiatus. Optimized a yearly budget of $500K by developing strategic partnerships with likeminded brands and creating dealer marketing tools and standards.
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Becky Chambers works for CADDIS.
Becky Chambers is listed as DTC Marketing Leader for Hyper Growth and Lifestyle Brands at CADDIS.
AeroLeads has found 1 work email signal at @wholefoodsmarket.com for Becky Chambers at CADDIS.
AeroLeads has found 10 phone signal(s) with area code 541, 512, 646, 214, 310, 312, 844 for Becky Chambers at CADDIS.
Becky Chambers is based in Boulder, Colorado, United States while working with CADDIS.
Becky Chambers has worked for Caddis, Whole Foods Market, B Chambers Marketing, Outdoor Voices, and Deckers Outdoor Corporation (Ugg, Teva And Simple).
You can use AeroLeads to view verified contact signals for Becky Chambers at CADDIS, including work email, phone, and LinkedIn data when available.
Becky Chambers holds Ma, Communication from Pepperdine University.
Becky Chambers is listed with skills including Marketing, Loyalty Marketing, Customer Experience, Integrated Marketing, Marketing Strategy, Marketing Communications, Customer Insight, and Market Research.
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