I’m an insatiably curious, lifelong learner. My passion is leveraging consumer insights to build win-win relationships between lifestyle brands and the customers they serve. I'm most at home when sitting at the intersection between data, technology and customer experience. WAY OF WORKINGI'm accustomed to the ambiguity that's characteristic of high growth businesses, yet adept at driving consensus by building rock-solid, cross-functional relationships based on empathy and mutual respect. I'm highly collaborative and committed to leading through influence and brining out the best in others. KEY ACCOMPLISHMENTS PRODUCT MANAGEMENT • Lead the strategy, development and optimization of Whole Foods Market’s first loyalty program. Established program vision, strategy and KPI while developing the learning plan and feedback loops needed to vet program iterations. I also built out lifestyle marketing flows for Outdoor Voices, which drove over 33% of direct revenue. INSIGHTS AND INDICATED ACTIONS • Generated meaningful insights to empower global growth and adoption for the UGG Australia and Teva footwear brands, with a focus on China, Japan and the UK. I also established the consumer insights function at Outdoor Voices and served as the voice of the customer in business, brand and product decisions. INTEGRATED MARKETING • At Vespa USA and KEEN Footwear, I partnered with sales and product teams to develop seasonal integrated marketing campaigns, and oversaw relationships with partner PR, branding and digital agencies. INTERNATIONAL MARKETING• As International Marketing Manager for the UGG, Teva and Simple footwear brands, I was responsible for understanding and communicating market-specific product and branding requirements. On the subsidiary side, I worked with Vespa’s Italian headquarters to re-launch the brand in the US. PRODUCT AND UX MANAGEMENT • Partner with dev to define platform requirements and chart an agile approach to product development and iteration. Specialties: Loyalty, brand strategy, integrated marketing, international marketing, agile development, product management, storytelling, consumer insights, market research, launches, budget management, agency management, strategic alliances, online marketing, advertising, media planning, social media strategy, CRM, public relations, customer experience, UX, retail marketing, analytics.