• Digital strategy across political, public affairs, and advocacy campaigns• Oversee and recommend solutions for data partners, tools, and other digital solutions• Find innovative ways to to bring clients' messages to life

• Established animal rescue 501(c)(3) non-profit, incorporated in the state of Minnesota• Launched successful fundraising campaign to create foundation for vet care and supplies • Built and maintain website to promote fundraising and awareness efforts• Manage social media channels to increase followers and provide much-needed kitten content

• Welcome clients, take medical history, and perform initial evaluation of animal’s condition• Check vital signs, perform lab work, dispense medications, and document through thorough notes• Educate clients on Complete Care Plans while assessing individual pets’ needs

• Brought on to help launch Arculus, a crypto cold storage wallet from CompoSecure, to the consumer market in fall of 2021• Client lead on Rochester Regional Health, planning and launching healthcare campaigns for 12+ service lines as well as a brand campaign, each year• Working closely with internal SMEs at Mediassociates to develop well thought out client media solutions• Part of the Remote Team Committee leadership, helping bring remote staff together and to brainstorm ways to improve the remote working experience

• Completed all pre-requisite courses for veterinary school (including organic chemistry, biochemistry, microbiology, physics, and trigonometry); obtained AS in Biological Sciences• Completed GRE General Test, scoring in the 80th percentile• Employed as veterinary technician at full-service clinic• Independent marketing consultant for multiple small businesses

• Brought on to establish the digital media team at Fallon; built digital planning/buying team to 8-strong within the first 9 months• Digital lead, Comedy Central, strategizing, planning, executing, and measuring 12-14 tune-in campaigns per year including social media• Digital lead, successful MTV new business pitch (2015) and Verizon Go90 pitch (2017)• Media lead, Talenti Sorbetto & Gelato, superbly maintained relationship throughout Unilever acquisition, proving out need for increased Y-O-Y budget; digital and social media• Negotiate contracts between clients and agency with media partners• Appointed to agency-wide analytics and innovation task forces to help identify needs and collaborate with outside vendors

• Digital client lead across all accounts• Stayed ahead of emerging video, mobile, native, social, and rich media opportunities across the industry• Worked with Analytics, Account, Production, PR, and Creative teams to bring innovative ideas and campaigns to life• Described as “the cultural lead” among team of 40 by SVP, Director of Digital Media, leading a variety of internal committees and organizations• Clients: iRobot, EY, Department of the Defense (JAMRS), Constant Contact

• Managed clients from a high level, ensuring day to day needs were met, while nurturing the client/agency relationship• Explored new and interesting ways to improve branding and direct response campaigns through innovative mobile executions, social media, and digital tactics• Part of the Programmatic Buying “minors” team, helped to keep the digital media department up to date on the RTB landscape• Worked with Analytics team for regular campaign reporting, identifying KPIs, dashboards, and attribution modeling• Clients: JetBlue, iRobot, EmblemHealth, Ernst & Young, Thyme Maternity

• Developed digital media plans for federal government agencies to increase interest in and awareness of employment opportunities• Educated agency and clients on emerging media opportunities in the digital space• Analyzed campaigns to improve traffic and optimize ROI• Clients: Transportation Security Administration, Internal Revenue Service, Veteran’s Administration, undisclosed intelligence agency

• Oversaw advertising division, with multiple direct reports• Managed fast-paced, detail-oriented PSA placement efforts in print, outdoor and broadcast• Introduced organization to geotargeting and behavioral targeting to speak to their target audience• Managed image usage rights, PETA’s PSA website, advertising databases and budgets

• Developed media plans to incorporate exceptional, groundbreaking creative executions• Researched target audiences and analyzed competitor’s media usage for new business opportunities• Tracked, analyzed and optimized online campaigns using DART to increase ROI• Worked with PointRoll, DoubleClick and other ad serving platforms for optimal campaign execution• Clients: Harley-Davidson, Subaru of America, National Marine Manufacturers Association, Korbel Champagne, and Cargill (Diamond Crystal Salt)

• Developed print media plans, including circular distribution plans, for soft openings and grand openings of brick and mortar retail locations• Managed client publication database to expedite strategic planning and meet tight deadlines on media execution• Clients: Porsche, Tractor Supply Co. and Vetmedica