– Responsible for developing and managing Alfred’s multi-platform marketing strategy and leading cross-departmental teams to promote the brand and its products and initiatives. – Design and execute launch/sustain campaigns to drive traffic to Alfred brick-and-mortar cafes.– Oversee digital marketing efforts in support of Alfred’s growing e-commerce business, activated through owned channels (website, email, SMS, app and social) and paid media. – Manage brand marketing strategy including brand identity/voice, content creation, partnerships, events and promotions.

– Oversee 360-degree marketing strategy for startup beer brand with the goal of driving brand awareness and sales across all active markets (CA, CO, TX and AZ).– Instrumental in building Calidad from scratch, working alongside CEO to develop the brand identity, aesthetic and voice ahead of the brand’s launch in 2019.– Lead digital and IRL marketing efforts, partnerships & sponsorships, and social media strategy & content creation.– Work in tandem with Director of Sales and distributors on promotional retail marketing campaigns.– Collaborate with creative team on packaging design, POS, seasonal campaign creative and merchandise.

– Developed and executed marketing strategies for all brands in company portfolio.– Ownership of key partner relationships across broadcasters, licensees, retailers and agencies. – Project managed marketing partnerships from start to finish, including deal negotiation, contract process, execution and reporting. Highlights include Kith x Power Rangers collaboration featuring Hailey Bieber and Rachel Zoe x Paul Frank kids clothing line.– Coordinated, supported and copywrote marketing materials such as presentation decks and campaign recaps. Managed brand calendars and timelines.– Conceptualized, planned and executed consumer events and tradeshows. Managed event logistics and development of creative assets, vendor relations and budget tracking. Highlights include annual San Diego Comic-Con Power Rangers media suite and Cirque de Soleil’s “Luna Petunia” screening series at The Grove.– Managed and tracked annual brand budgets.

– Coordinated the planning and implementation of PR strategies in support of overarching marketing campaigns for a portfolio of 10 entertainment and lifestyle brands.– Responsible for brand publicity, managing/maintaining partner relationships with media and talent and corporate/crisis communications.– Managed consumer and trade media relations, pitching and securing brand and company editorial features, and executive interviews and speaking opportunities.– Drafted press materials including press releases, media alerts and pitches.

– Managed portfolio of 10 fashion brands through developing and executing strategic PR campaigns. – Garnered editorial product placement in top tier print and online publications in addition to securing television and film product placement. – Conceptualized and executed client events, securing media, talent, sponsors and pre and post event press. Oversaw pre-event preparations and day-of set up and break down. – Organized celebrity and blogger seeding efforts and interacted with stylists, talent and editors daily. – Oversaw monthly reporting, event recaps, media contact databases and sample inventory. – Received promotion from Junior Account Executive to Account Executive within nine months, overseeing the training of an assistant and intern staff.

– Assisted account executives with writing press materials and creating press kits. – Hosted stylists, talent and editors during showroom visits, managed apparel and accessories tracker. – Contributed to client events, assisting with pre-event preparations and day-of set up and break down. Facilitated talent and media check-ins. – Researched new media outlets and contacts and maintained media contact databases.

– Gained valuable experience with planning and marketing large scale corporate events. – Researched, identified and reached out to new potential sponsors and clients for future events.– Assisted in researching and booking venues and vendors for conferences, roundtables and awards shows. – Edited event advertisements for graphic designer and tracked ad placements in newspapers and magazines.