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Becky Diaz Email & Phone Number

Vice President Health and Beauty Care and Non-Edible Merchandising at Kroger
Location: Denver Metropolitan Area, United States 10 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Role
Vice President Health and Beauty Care and Non-Edible Merchandising
Location
Denver Metropolitan Area, United States
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Who is Becky Diaz? Overview

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Becky Diaz is listed as Vice President Health and Beauty Care and Non-Edible Merchandising at Kroger, a with 138359 employees, based in Denver Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Becky Diaz.

Becky Diaz previously worked as Director Special Assignment / Retail Operations at King Soopers/City Market and Division Promo Planning Lead (Promotion) at Kroger. Becky Diaz holds Master Of Science - Ms, Statistics from University Of Florida.

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Kroger

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Profile bio

About Becky Diaz

Committed to developing innovative solutions that align customer data and insights with business objectives. An enthusiastic proponent of fostering strategic client connections through impactful consultation. Skillful leader, proficient storyteller, and successful communicator. Capable of mobilizing teams to deliver results. Demonstrates the expertise to analyze data, transform insights into actionable strategies, and make well-informed decisions. Well-versed in leading both Union and non-union groups. Propels market development through the utilization of data analytics. Actively engages in community organizations.

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Kroger
Kroger
Vice President Health and Beauty Care and Non-Edible Merchandising
United States
Website
Employees
138359
AeroLeads page
10 roles

Becky Diaz work experience

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Vice President Health And Beauty Care And Non-Edible Merchandising

United States

Director Special Assignment / Retail Operations

Denver, Colorado, United States

Head of the Operations Team overseeing 50 associates providing support to 152 stores at King Soopers/City Market. Responsible for achieving essential operational metrics and managing controllable cost budget positively impacting the 22,000-associate division of King Soopers. • Surpassed Labor budget target by implementing strategies to reduce overtime and optimize scheduling practices • Enhanced In Stock Process Completion by 25% and minimized controllable out-of-stocks from 600 to 200 through targeted training, focusing on opportunity stores, and fostering individual accountability • Elevated Friendly scores by 20% through comprehensive training on key behaviors and promoting individual accountability • Achieved a remarkable 23-point improvement in Associated Insight survey scores, marking the fastest improvement within the team (division increased by 2 points) • Trimmed Supply and bag expenses compared to the budget by effectively communicating expectations and ensuring individual follow-up for stores not adhering to expectations • Successfully led the planning, communication, and support of a Union Strike, contributing to improved operational efficiencies throughout the strike period

Division Promo Planning Lead (Promotion)

Cincinnati, Ohio, United States

Led a team of promotional planners assisting four divisions. Tasked with adapting enterprise merchandising plans to align with divisional requirements, ensuring the achievement of sales and gross budgets. • Accomplished the gross P&L budget execution for four divisions: Kings, Houston, Smiths, and Frys • Recognized the necessity for market-specific branding in Texas and effectively persuaded senior leadership to allocate an additional marketing dollars to counter the primary Houston competitor • Led a cross-functional team through a substantial restructure, emphasizing clarity in roles and responsibilities, while eliminating duplicative efforts

Aug 2020 - Aug 2021

Coordinator Of Health & Beauty Care Merchandising (Promotion)

Cincinnati, Ohio, United States

Led a team tasked with formulating strategies and plans to enhance sales and margin performance for personal care and beauty categories across 22 Kroger divisions. • Successfully transformed a declining beauty business into a net positive venture within three quarters • Led a cross-functional team spanning 8 departments, optimizing efficiencies by migrating ordering systems • Headed a strategy team that identified growth opportunities, developed business cases articulating ROI, and effectively influenced senior leadership to invest capital in the business • Designed Kroger-owned cosmetics universal fixtures with built in theft deterrents, resulting in a national rollout to mitigate theft and streamline processes • Initiated and executed multiple fresh beauty concept stores, yielding a significant sales increase of 30% or more • Introduced and launched Beauty Minis and Simple Truth fresh beauty products nationwide at Kroger • Developed and executed a Bath and Body Works pilot in Kroger stores, driving sales and aligning beauty with Kroger's overall fresh strategy • Collaborated with Asset Protection to implement various shrink solutions, resulting in a reduction in shrink • Created and executed a long-term endcap program, boosting sales through enhanced presentation and reducing shrink via increased sell-through • Led an initiative to leverage data analytics for optimizing planograms, which was implemented in all health and beauty planograms across Kroger nationwide

Oct 2017 - Aug 2020

Director Client Leadership, Merchandising Health And Beauty Care (Promotion)

Cincinnati, Ohio, United States

Led a consulting team, collaborating with over 30 manufacturing practice clients and Kroger Merchandisers. Successfully delivered customer-led insights and recommendations to drive growth in Kroger's Health and Beauty Care/Natural Foods business. • Orchestrated process from conceptualization to execution, pioneering the inaugural 'Better for You' checklane initiative at the front end • Transformed the customer shopping experience, resulting in a net sales increase and a higher number of customers making purchases at the checklane • Oversaw the development and execution of Kroger beauty department strategies, leading a cross-functional team comprising vendor partners, research teams, and Kroger senior leadership

Oct 2015 - Sep 2017

Director Insights, Manufacture Pharmacy & Hbc

Cincinnati, Ohio, United States

Led a team in providing customer-centric solutions to Kroger retail, pharmacy, and an extensive industry base of manufacturing practice clients. • Worked collaboratively with multiple teams to create the first-ever HIPAA compliant pharmacy solution, seamlessly integrating in-store shopping behaviors with pharmacy engagement

Apr 2010 - Oct 2015

Associate Director, Commercial Solutions

Cincinnati, Oh

Apr 2008 - Apr 2010

Analyst Manager, Insights Development Lead

London, United Kingdom

Nov 2007 - Apr 2008

Analyst Manager, Kroger And Manufacture Practice

Cincinnati, Ohio Area

Jul 2006 - Nov 2007
Team & coworkers

Colleagues at Kroger

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2 education records

Becky Diaz education

FAQ

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What company does Becky Diaz work for?

Becky Diaz works for Kroger.

What is Becky Diaz's role at Kroger?

Becky Diaz is listed as Vice President Health and Beauty Care and Non-Edible Merchandising at Kroger.

Where is Becky Diaz based?

Becky Diaz is based in Denver Metropolitan Area, United States while working with Kroger.

What companies has Becky Diaz worked for?

Becky Diaz has worked for Kroger, King Soopers/City Market, Dunnhumby, and Johnson & Johnson Vision Care, Inc..

Who are Becky Diaz's colleagues at Kroger?

Becky Diaz's colleagues at Kroger include Rob Bonham, Jay Lawson, Shayia Matthews, Linda Andrews, and Isaac Bergmann.

How can I contact Becky Diaz?

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What schools did Becky Diaz attend?

Becky Diaz holds Master Of Science - Ms, Statistics from University Of Florida.

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