Becky Getz Email & Phone Number

Chicago, Il, Us

Burr Ridge, Il, Us

At the helm of Double Good's expansion, I am responsible for spearheading strategic growth initiatives and leading across a broad range of functions, from marketing and communications to product and data analytics to customer service.Double Good is a Chicago based, private company that manufactures and sells ultra-premium, award-winning, small-batch popcorn via virtual/contactless fund-raising and direct to consumers. Our mission is to raise joy for America's youth, and it's working. In the past year Double Good has been named to Crain's Fast 50 list for Chicago's fastest growing companies, Inc. 5000 fastest growing companies, Inc Best in Business Awards, and 1871 Momentum Awards.

Boston, Massachusetts, Us

As Head of Brand Experience, I advise Proper Villains and client partners on making and keeping brand promises, focusing on the combination of brand strategy and experiences in alignment with organizational intentions, goals, and objectives. Proper Villains Studio is a brand consultancy and design studio built on the principles of design thinking and human-centered design.

Renton, Washington, Us

Independent board director and advisor on CX transformation. Navia Benefit Solutions is a private equity backed, leading provider of consumer-directed healthcare benefits solutions with a highly diversified revenue base by customer, broker, and product.

Seattle, Wa, Us

Leader of XCM, a full-funnel, cross-functional team of marketers that manages a $XXB annual budget, delivering increasingly profitable returns on investment. Responsible for mid-funnel strategy and execution, global collaboration and process, annual strategic planning and project management teams. XCM is responsible for the broadest and most profitable mass marketing portfolio at Amazon, including Retail Fundamentals and Events, Prime, Prime Day, Alexa, and Brand Amazon. XCM has the central role of delivering the total marketing business plan across all Amazon, as well as setting the standard for measurability, effectiveness, and creative breakthrough at Amazon. -Created and launched the first dedicated mid-funnel cross-category campaigns for Amazon. Including setting up the first-ever creative in-sourcing model. Results exceeded all planned measures.-Built and launched a new integrated marketing process including cross-functional and creative briefing, and media integration. Results included better and increased integrated upfront planning in a highly reactive environment.-Built and launched a new global hub process in a decentralized environment. Results included better sharing of global campaigns from all regions and more global campaign adoption and use.

Seattle, Wa, Us

As part of the Executive Team, I built the organization responsible for defining the strategic vision of the CX team and driving our critical quality, business, and people-focused programs. I worked across AWS collaborating with AWS discipline team leaders, finance, compliance, and people partners.The Customer Experience (CX) team at Amazon Web Services is Amazon's largest CX team, a global Product Design organization of 1200+ team members across six key disciplines: Design, Research, Technical Content, Platform Engineering and Product Management, Design System, and Operations.-First Head of CX Operations at Amazon.-Tripled the reach and size of the cross-functional quality review program for all AWS product launches.-Defined operations team and built program management team from scratch.

Mclean, Va, Us

Established a new team of 40+ designers and operations staff to support the Capital One centralized design practice and influence design thinking adoption across Capital One. Responsible for strategic initiatives, research team, communications, talent development, tools, design pro bono, and risk for 700+ person fast-growth design organization across consumer, commercial, and internal experiences.Recruited to the Capital One Chicago President's Roundtable, an elite executive team governing the Capital One Chicago market, presence in the local pro-bono and executive landscape, and 1400 local associates.

Founder and leader of the Chicago office of BD'D, a Minneapolis based independent strategic and creative consultancy.Pitched, won, and led omni-channel engagement across all Hertz brands (Hertz, Dollar, Thrifty) as well as other clients.

New York, Ny, Us

Defined the Head of Operations role at Ogilvy. Led transformation of agency operations as part of the leadership team including: growth and acquisition plans, integration initiatives, financial reporting and human resources. Day to day leader of office with 300+ employees and a P&L of over $100M including cross-functional teams in brand and account management, research, creative, studio, digital marketing, media planning, social platforms, public relations and data analytics.Continued to create integrated communication strategies and award-winning brand campaigns as the Unilever global client lead; guiding development of Unilever/Dove “Choose Beautiful" global campaign for 10+ years. Winner of multiple Cannes Awards and included on Adweek "Most Engaging Brand Content" list in 2015.

New York, Ny, Us

Responsible for the daily operations and strategic direction of the agency account management function. As part of the executive leadership team, I aligned account strategies with the overall agency vision. Continued global client leadership responsibilities.

New York, Ny, Us

Global Client partner and cross-functional team leader for: Unilever/Dove "Campaign for Real Beauty", Kimberly Clark Global Strategy and North America Market, Kraft/Oscar Mayer, Beam/Suntory, American Family Insurance, Steppenwolf Theater, Chicago Blackhawks, and others.