(Retail CPG division)-Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and sales enablement.-Conduct market research to understand industry trends, competitive landscape, and customer needs, and use insights to inform product development and marketing strategies.-Collaborate with cross-functional teams (e.g., Product, Sales, Customer Success) to ensure alignment on product goals, messaging, and customer engagement strategies.-Create and maintain compelling product collateral, including brochures, presentations, whitepapers, case studies, and product videos.-Own product messaging and positioning that differentiates the company's products in the market, tailored to specific buyer personas.-Develop and manage sales enablement materials, including training, battlecards, and other tools to help sales teams effectively communicate product value propositions.-Collaborate with the content team to produce thought leadership content that positions the company as a market leader in the industry.-Stay up-to-date with industry best practices and emerging trends in B2B product marketing.

• Lead the product marketing department with a high degree ofcollaboration with product management, sales, demand generationmarketing, and corporate communications.• Played a key role in directing product positioning and navigating productlaunches to ensure optimal messaging that resonates with the market tofurther differentiate the company and its products.• Responsible for creating and curating sales enablement library tosupport the sales team in a highly collaborative fashion.• Delivered marketing content that supports building pipeline and helpsnurture deals moving down the funnel. Experienced working with thirdparty media and analysts to facilitate meaningful research and thentranslating to many pieces of consumable content.

• Lead the demand generation team to successfully engage, nurture, and convert prospects throughout the buying cycle.• Planned and executed successful demand generation programs to drive pipeline and revenue growth.• Collaborated with cross-functional teams, and the broader organization, to extend reach of brand and message.• Coordinated targeted ABM campaigns through close collaboration with the sales and ADR teams.• Strategized event marketing and oversee project plans to ensure consistent brand and messaging.

• Delivered a consistent and powerful voice for Revionics through applications such as infographics, blog posts, case studies, whitepapers, ebooks, etc.• Developed compelling and eye-catching content to help build pipeline with top of funnel material.• Continued to provide support to solutions marketing with sales enablement and product marketing material.• Refreshed corporate website with new branding while serving as a gatekeeper to the rest of the organization for updating software branding and other externally facing entities.

• Provided clear and concise product marketing materials to support the sales/ADR teams, product management, and event management. • Performed market analysis and built multiple level sales decks to help guide communications from the first meetings to closing deals. • Spoke on behalf of Revionics for conferences and webinars to provide thought leadership and best practices.

• Accurately and efficiently prioritized, validated, and maintained product business requirements for Promotion Optimization and Revionics Social Commerce.• Provided clear communications and collaboration with development to translate requirements into stories. • Supported sales and marketing through identification of gaps, management of expectations, providing product expertise and leadership, RFP support, conference presentations, and on-site visits. • Supported development of key customer facing documentation (SODs, RVPs, release and roadmap presentations). • Supported product launch and internal readiness through detailed TOIs and release webinars.

• Responsible for client data analysis and presentation of findings. • Collaboratively worked with sales team for support materials and co-presenting. • Developed new methods of analytics and worked with programmers to develop new code and Q/A for software updates. • Trained business analysts on industry needs, company software, and data analysis. • Heavy use of Excel and proprietary company software.

• Managed brand campaigns, product campaigns, event marketing campaigns, media calendars, and client billing. • Responsible for creating, negotiating and buying all print, interactive, and social media campaigns. • Introduced non-traditional forms of print advertising such as post-it notes, front-page strip ads, front-page box ads, and “double” ads. Co-creator of a non-traditional media presentation ultimately sold by Mason, Inc. and used by nationally recognized speaker, Tim Williams.