Becky Head's Location
San Francisco Bay Area, United States, United States
Becky Head's Contact Details
Becky Head work email
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Becky Head personal email
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Becky Head phone numbers
About Becky Head
Experienced product leader specializing in headless CMS and design system implementation for large-scale e-commerce platforms. Proven ability to drive digital transformation, optimize content operations, and deliver exceptional user experiences.
Becky Head's Current Company Details
Becky Head Work Experience Details
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Senior Product ManagerTatchaCalifornia, United States
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Principal Product Manager, Design Systems & CmsThe Estée Lauder Companies Inc. Sep 2023 - PresentNew York, Ny, Us- Leading the transformation of a global content ecosystem by consolidating 300+ individual websites across 20+ brands into a unified platform with a shared content model and component library. This initiative will improve content consistency, reduce time-to-market, and enhance scalability for future growth.- Defining the vision and strategy for an enterprise design system that scales across global brands, collaborating closely with UX and engineering teams to establish standards for UI components, design tokens, and governance processes.- Currently leading the selection of a headless CMS through a comprehensive RFP process, including requirements gathering, technical documentation, vendor evaluation, and pilot program planning.Developed a modular content model to optimize content reusability, consistency, and scalability across various channels and touchpoints.- Working to standardize the design system and CMS implementation across different engineering teams and frameworks (e-commerce and shopping experience), ensuring a cohesive user experience and efficient content delivery.- Created detailed documentation and workflows to guide cross-functional teams in managing and contributing to the design system, from product requirements and UX design to engineering implementation.- Championing a content-as-code approach, enabling efficient content creation, delivery, and AI-powered content personalization across the enterprise.- Driving alignment between product, UX, and engineering teams to ensure seamless integration of the design system and CMS within the broader technology ecosystem. -
ConsultantSugartown Digital Consulting Sep 2011 - Present
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Senior Technical Product Manager – Cms, Dam, PimSephora Aug 2021 - May 2023Neuilly Sur Seine, Ile De France, Fr- Led the RFP process for a headless CMS solution, translating stakeholder needs into functional requirements and vendor evaluation criteria.- Led the implementation of a headless, API-first Contentful CMS and integrated it with an existing AEM DAM, and PXM system, creating a reusable omnichannel content experience. This initiative resulted in a 50% increase in content author efficiency.- Defined and executed a modular content model to enhance content reusability, consistency, and scalability across all channels.- Winner! Quarterly Simplification Award: Collaborated with CMS developers to create a data migration utility that reduced content migration time from four months to one week, saving an estimated 2,000 hours of manual effort and enabling critical delivery of new e-commerce and content ecosystem.- Collaborated with UX leadership to reimagine Sephora's design system, enabling atomic content delivery and supporting a content-as-code strategy. - Pioneered a pilot program integrating email campaign creative management within a headless CMS, leveraging a novel synergy between the design system and CMS for streamlined workflows and enhanced brand consistency.- Managed the migration of a legacy e-commerce platform to a new headless microservices ecosystem, including a comprehensive content audit, migration roadmap, and the development of a custom data migration utility that saved an estimated 2,000 hours. -
Product Management Lead - CmsElephant May 2021 - Aug 2021Brooklyn, Ny, Us- Led product strategy for a large-scale website redesign and CMS replatform for FX Networks, resulting in a Webby-nominated experience.- Translated stakeholder needs into actionable feature requirements, ensuring alignment with business goals and user expectations.- Collaborated with the creative team on a modular design system strategy and its integration with the CMS.- Conducted weekly design reviews to ensure CMS implementation met SEO, accessibility, and brand standards. -
Senior Product Manager - CmsStubhub Mar 2019 - Mar 2020New York, Ny, Us- Led an RFP process for a headless CMS to enable content authors across Marketing and Merchandising to publish content to the website and mobile apps.- Defined the MVP for a Drupal 8 implementation, focusing on a modular, API-first approach with DMA (Designated Market Area) targeted content delivery.- Developed the CMS product roadmap and managed the development partner and release schedule. -
Product Manager - CmsBackroads Jun 2017 - Dec 2018Berkeley, Ca, Us- Mapped the customer journey from client awareness through post-trip, identifying key content touchpoints and system dependencies.- Led an RFI process to evaluate CMS and e-commerce platforms, gathering cross-departmental requirements and conducting competitive analysis.- Selected and implemented a company-wide content management system using Drupal 8, ensuring alignment with business needs and customer journey optimization. -
Sr. Manager, Digital Project ManagementBareminerals Jan 2016 - Nov 2016New York, New York , Us- Implemented a series of process improvements that improved delivery rates, decreased the number of rush requests by working with stakeholders, and increased productivity by 40%.- Configured a Digital Asset Management (DAM) system using Celum (Celum.com) including usage and content lifecycle controls for all digital creative assets. - Assisted in large-scale transition and relocation of the creative department from San Francisco to NYC. -
It Manager, Martech Systems, AmericasTreasury Wine Estates Sep 2014 - Aug 2015Melbourne, Victoria, Au- Global management of digital systems and services, advisory capacity to drive digital fluency and governance across global business. - Mentored and managed a globally distributed team of developers, designers and producers. - Decreased legal liability by implementing robust governance checks and balances across 30+ global brands. -
Global E-Commerce & Interactive Services ManagerTreasury Wine Estates Feb 2012 - Sep 2014Melbourne, Victoria, Au
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Senior Manager, Web DevelopmentLyris, Inc Aug 2008 - Sep 2011Emeryville, Ca, Us -
Webmaster / Senior Web DesignerLyris, Inc Nov 2004 - Aug 2008Emeryville, Ca, Us
Becky Head Skills
Email Marketing
E Commerce
Digital Marketing
Seo
Strategy
Social Media Marketing
Management
Crm
Web Analytics
Marketing
Web Design
User Experience
Social Media
Web Development
Saas
Salesforce.com
Cms
Google Analytics
Software Development
Html
Social Networking
Analytics
Lead Generation
Conversion Optimization
Software Project Management
Html 5
Google Adwords
Information Architecture
Ppc
Web Applications
Sem
Enterprise Software
Css
User Interface Design
Mobile Marketing
Marketing Strategy
Online Marketing
Online Advertising
Cross Functional Team Leadership
Web Presence
Project Management
Stakeholder Management
Internet Governance
Digital Project Management
Project Planning
Oracle Applications
Integrated Marketing
Agile Methodologies
Business Process Improvement
Mobile Devices
Becky Head Education Details
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City College Of San FranciscoGeneral
Frequently Asked Questions about Becky Head
What company does Becky Head work for?
Becky Head works for Tatcha
What is Becky Head's role at the current company?
Becky Head's current role is Senior Product Manager.
What is Becky Head's email address?
Becky Head's email address is be****@****ora.com
What is Becky Head's direct phone number?
Becky Head's direct phone number is +141573*****
What schools did Becky Head attend?
Becky Head attended City College Of San Francisco.
What are some of Becky Head's interests?
Becky Head has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.
What skills is Becky Head known for?
Becky Head has skills like Email Marketing, E Commerce, Digital Marketing, Seo, Strategy, Social Media Marketing, Management, Crm, Web Analytics, Marketing, Web Design, User Experience.
Who are Becky Head's colleagues?
Becky Head's colleagues are Katie Zeller, Chantel Melton, Gabby Golden, Bridget Buemi, Lucy Heavey, Samantha Broaders, Valens Iraguha.
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