Becky Hickson Email & Phone Number

Longmont, CO, US

Partner with clients to address gaps in employee readiness and literacy of artificial intelligence technologies used in marketing strategies. Drive marketing initiatives to enhance lead generation.

Monroe, Louisiana, US

• Managed up to 75 employees, building Marketing Programs, Sales Enablement, and Global Partner teams; designed organization to deliver marketing campaigns across campaign strategy, demand generation, audience.
• Initiated culture and engagement programs, resulting in employee engagement scores 10+ points above company average and 20+ points higher than marketing average.
• Boosted Marketing Influenced revenue from key campaigns by over 25% through targeted strategies and improved campaign execution.
• Enhanced paid media and share of search performance by 20% through optimized targeting and content strategies.
• Designed and strategized 5 marketing campaigns aligned with new strategic revenue priorities, driving growth.
• Developed Account Based Marketing strategy, increasing mid-market segment leads by 28% in 6 months.

Monroe, Louisiana, US

• Supervised 31 employees while serving as key leader for sales and product strategies with partners, managing $500M+ annual revenue impact across 3 teams. Navigated international regulatory complexities, provided.
• Led strategic agreements with Microsoft, resulting in $300M in bi-directional contracts, strengthening partnership and driving mutual business growth.
• Negotiated re-allocation of $23M sunk investment, offsetting licensing costs post-Broadcom acquisition of VMware; secured aggressive terms, improving existing contract costs by $12M.
• Managed $400M multi-national revenue plan post-EMEA acquisition with Colt, ensuring sales stability and strategic customer support through tailored agreements.
• Implemented channel marketing programs achieving 1:25 ROI on Marketing Development Funds, surpassing industry benchmarks and boosting sales despite 50% budget reduction.

Monroe, Louisiana, US

• Led 12-person team and Product Marketing function for Lumen’s $14B revenue portfolio, implementing consistent processes and standards across merged entities. Introduced Pragmatic Framework, improved stakeholder.
• Established Edge Computing portfolio, driving revenue to support $2B capital investment in low latency technology.
• Created standardized launch tiering, materials, and templates to ensure consistency and strategic resource allocation.
• Enhanced tradeshow lead quality through improved demand generation-focused content, messaging, and experiential marketing; implemented lead qualification framework and nurture strategies for all leads.
• Drove content strategy for Lumen's Analyst Relations Forum, resulting in 23% improvement in analyst sentiment following the 2022 event.

Monroe, Louisiana, US

Managed charity partnership with SungateKids. Increased sponsorships, optimized costs, and expanded corporate involvement, resulting in 50% growth in fundraising to $374K.

Monroe, Louisiana, US

• Oversaw 8-person staff for partner marketing with key strategic allies. Managed $13M in incentives and MDF, improving fund utilization by 35%. Developed integration campaigns promoting partner solutions and driving.
• Implemented governance model maximizing marketing development funds and incentives from key partners; reallocated $3.1M in "lost" funds for immediate P&L improvements.
• Created CenturyLink Connect virtual event in partnership with AWS and VMWare, integrating trade shows, executive speakers, and technical workshops; delivered and qualified 500+ leads for sales.
• Led Lumen rebrand for strategic partners, updating content across digital properties; managed transition of certifications, credentials, and systems to maintain partner incentives and discounts.

Monroe, LA, US

• Drove go-to-market strategy for key product portfolio, driving messaging and content across Edge, Cloud, Cybersecurity, and Network.
• Created lead and demand generation campaigns for Cloud and Cybersecurity portfolios, beating industry benchmarks by 5% or greater on reach and qualification.

Monroe, LA, US

Directed marketing for CenturyLink’s Cloud, Hosting, and IT solutions portfolio. Develop comprehensive Go-To-Market strategy, overseeing messaging, content, lead generation, social media and events. Drove 25% increase in SME social media reach.

Armonk, New York, NY, US

• Led launch of IBM cloud marketplace and SoftLayer integration into IBM cloud digital presence. Managed global deployment of new sites and digital properties for $4B Middleware portfolio; oversaw backend integrations.
• Increased organic traffic to IBM Cloud homepage by 50%, developed engaging content for digital campaigns, and managed $10M paid media budget to enhance visibility and drive user engagement across associated properties.

Armonk, New York, NY, US

Drove demand generation for PureSystems across 3 product categories, implementing live demos and sandbox environments to improve lead quality by up to 15%. Supported sales enablement, managed customer reference program, and created digital demand generation strategies.

Armonk, New York, NY, US

As the Market Segment Manager for IBM PureApplication System I have been responsible for all aspects of product management, including branding, messaging, asset creation, agency relationships management, demand generation, campaign strategy, event strategy and execution and digital, social and web strategy. I have managed cross functional budgets of up to.

Armonk, New York, NY, US

Executive Resource Strategist / Business Office Manager (2007 - 2011)In this role I was responsible for all aspects of resource strategy in support of several key executives in IBM's Strategic Outsourcing business. My role included ensuring the timely placement of skilled resources on key accounts transitioning into IBM's SO business. I had budget.

Armonk, New York, NY, US

Led numerous concurrent commercial strategic outsourcing projects, including large scale technical implementations, management re-organizations, service improvement plans, and cultural transitions. Responsible for resource assignments, budgeting, schedules and deliverable management. Wrote Documents of Understanding and Statements of Work. Interfaced with.

Armonk, New York, NY, US

Led a team of 45 IT professionals supporting a variety of strategic outsourcing contracts. Provided day to day leadership and implemented HR processes. Managed performance, assessment, and salary planning. Responsible for hiring of permanent and subcontractor staff. Managed annual salary and promotion plans. Responsible for allocating annual performance.

Armonk, New York, NY, US

Led a series of complex technical internal projects. Led the first internal implementation of IBMs Managed Storage Services SAN architecture. Managed many complex projects concurrently. Worked on several key IBM acquisitions, including Mylex and Sequent. Managed cross functional teams including Storage, Networks, Windows, UNIX, DB2, Lotus Notes and.

Armonk, New York, NY, US

Led a team of technical professionals in the conversion of key business applications from a Mainframe to a Distributed base. Led many key projects to build distributed interfaces using Java, Websphere and Lotus Notes for DB2 Mainframe back end systems. Provided day to day technical leadership to a staff of 8 IT professionals.

Boston, MA, US

Worked in a technical capacity to support the Enrollment Services mission, including the Office of Admissions, Financial Aid Office, and Office of the Registrar. Responsible for converting business requirements into technical change records for Admissions and Financial Aid Systems. Database programming in support of key mailings from the Admissions and.

Bachelor'S Of Science, Management Studies

Master'S Certificate, Project Management